September 2016 Cover Story Preview: Todd Magazine and Blink Fitness – Striving to Make “Every Body Happy”
Posted: September 6, 2016 in Other News
Todd Magazine
The landscape of the health and fitness club industry today is vastly different than it was only ten years ago. At that time, the rise of the high-volume, low-price (HV/LP) segment was in its relative infancy but growing steadily on the merits of what the model proposed to its consumers. Enter the Great Recession, and the pace increased as many consumers in higher-end segments made personal budget adjustments to reflect their new economic realities. Today, well into economic recovery, there seems to be a new HV/LP option every other week, and as would be expected, segmentation within the segment has begun.
Led by Todd Magazine, Blink Fitness strives to be the leader in the higher-end of the HV/LP segment. With its roots in luxury as a subsidiary of the renowned Equinox brand, led by Harvey Spevak, this makes sense. However, the young and independent subsidiary also has all the makings of a fast and nimble company focused on growth and guided by an entrepreneurial spirit. Their methods, previously only scientific in nature, have become tried and true in the wild habitat of business, fueling growth and setting up the path to national expansion.
Growing to 50 company-owned locations under Todd Magazine’s leadership, Blink Fitness has begun franchising with the goal of 300 locations by 2020. The key to that number, however, is its make-up. Their goal is for half of those locations to be company-owned and the other half to be franchised. This signals to all that Blink Fitness will continue to do what it does best –scouting, developing, opening and operating facilities– while also inviting others into the system. Together, through shared learning and experience, they hope to create greater success for all under the Blink Fitness umbrella.
Club Insider is pleased to present an interview with Blink Fitness President, Todd Magazine. We hope you will read on, as he delivers the Blink Fitness story, and with it, a fresh take on the HV/LP market segment.
Read all about it in the upcoming September 2016 Edition of Club Insider!
