May 2016 Cover Story Preview: Club Fit – 40+ Years of Health and Fitness Evolution
Posted: May 10, 2016 in Other News
Club Fit
The task of business is a complicated one. The number of moving parts can seem infinite. We plan for everything possible, but it never works out completely to plan. Simplistically, some keys to long-term success include: Always learning from your mistakes, as well as the successes of others. Populating the business with a team of trusted and capable staff members who buy into the company’s mission and values. And, doing everything ethically possible to build a customer base that loves, trusts and values your brand. Embedded within those tasks are thousands of sub-tasks that exponentially complicate things.
Now, consider a family business. Take the previous points and throw in the further complications that can come from the personal nature of family relationships, as well as the personalities of family members involved in the company. Having grown up in a family business, Club Insider, albeit, a much simpler one to operate compared to a full service health and fitness club, I have seen first-hand some of the issues that can rear their head with such an organizational structure. A key to success here, even more so, is once again learning from your mistakes, as well as the successes of others.
This month’s cover story subject, Club Fit, with two large full-service locations in Westchester County, New York, is a company that has mastered many of these issues. Their track record of success now spans more than 40 years. What follows are several illuminating interviews with the key principals of Club Fit: Beth Beck, who joined the company in 1973 and is the former President; Bill Beck, who is the current President; and Ellen Koelsch (Bill’s sister), who is the Vice President of Marketing. You will learn about the beginnings of Club Fit, its evolution into the modern era of the health and fitness club industry, the opportunities and challenges of family business as well as many other nuggets you can learn from and apply to your health and fitness club business.. I welcome you to read on…
Read all about it in the upcoming May 2016 Edition of Club Insider!
