U.S. Fitness Facility Membership Reaches Historic High
Posted: October 16, 2024 in IHRSA
The Health and Fitness Association
BOSTON, MA – As more Americans prioritize their health and wellness, U.S. fitness facilities reached a record 72.9 million members in 2023, representing 23.7% of the U.S. population aged six and older, according to new data from the Health & Fitness Association (HFA). These findings are detailed in the 2024 U.S. Health & Fitness Consumer Report, which outlines trends in membership growth, participation and emerging opportunities for the industry.
The number of fitness facility members increased 5.8% year-over-year, marking the highest annual growth rate since 2017. Growth was strong across all facility types, with fitness-only gyms, multipurpose centers, and boutique studios all seeing gains. Additionally, the total number of facility and studio users—including both members and non-members—rose by 9.7% year-over-year, reaching 90.7 million.
“Last year’s robust growth underscores the increasing demand for fitness services nationwide,” said HFA President & CEO Liz Clark. “As more Americans recognize the benefits of fitness for both physical and mental health, our industry continues to play a vital role in promoting healthier lifestyles across the country.”
Beyond membership growth, fitness facility attendance increased for a third consecutive year. The average member visited a facility 81 times in 2023, up from 78 visits in 2022 and 72 visits in 2021. Although attendance has risen steadily, it remains below 2019, when members averaged 119 visits.
