Health and Fitness Club Industry News: HFA
Wednesday, April 22nd, 2026
WSJ Bestselling Author and Teamwork Expert Erica Dhawan to Deliver The HFA Show Opening Day Keynote
Posted: December 16, 2025 in HFA
WASHINGTON, D.C. - The Health & Fitness Association (HFA) announces that Erica Dhawan, an internationally recognized authority on 21st century collaboration, bestselling author and one of the world’s top 50 management thinkers, will deliver the opening day keynote address at The HFA Show 2026, taking place March 16 – 18, 2026, in San Diego. Read More...
HFA Participates in Wellness & Fitness LATAM to Elevate Fitness Across Mexico
Posted: December 3, 2025 in HFA
BOSTON, MA - Health & Fitness Association President and CEO Liz Clark, together with Board Member Maria Gonzalez, presented at the Wellness & Fitness LATAM event. This marked the first time the HFA partnered with Maxwell Productions on the gathering, which took place November 20 – 21 in Guadalajara, Mexico. Read More...
Olympic Champion Apolo Ohno to Deliver Keynote at The HFA Show 2026 in San Diego
Posted: November 25, 2025 in HFA
WASHINGTON, D.C. - The Health & Fitness Association (HFA) announces that Apolo Ohno, the most decorated U.S. Winter Olympian in history, will deliver the third-day keynote address at The HFA Show 2026, taking place March 16 – 18, 2026, in San Diego. Read More...
Medicare to Reimburse Doctors for Physical Activity Assessments and GLP-1 Medications
Posted: November 7, 2025 in HFA
WASHINGTON, D.C. - For the first time, Medicare will pay doctors to assess a patient's physical activity levels as part of routine care. This new policy formally recognizes physical activity and nutrition as vital components of preventive healthcare and integrates them directly into how doctors assess and talk with patients about their overall health. Read More...
New HFA Data Shows How 77 Million US Fitness Facility Members Work Out
Posted: October 30, 2025 in HFA
WASHINGTON, D.C. - The Health & Fitness Association (HFA) releases the 2025 US Health & Fitness Consumer Report: Expanded Insights, the second installment of its annual national study of fitness participation and facility usage. Membership across US fitness facilities reached a record 77 million in 2024, reflecting the continued expansion of structured exercise environments nationwide. Read More...
2025 HFA European Congress Draws Fitness Leaders from 30 Countries
Posted: October 9, 2025 in HFA
WASHINGTON, D.C. - The 22nd Annual HFA European Congress brought together more than 300 fitness industry leaders from 30 countries for deep learning, dynamic networking and global collaboration. Held October 2 - 4 at the historic Beurs van Berlage in Amsterdam, the Congress marked a return to one of Europe’s most iconic venues and delivered a powerful experience under the theme Shaping the Future: Uniting Fitness, Health and Wellness. Read More...
HFA Releases 2025 Fitness Industry Benchmarking Report
Posted: October 1, 2025 in HFA
BOSTON, MA - The Health & Fitness Association (HFA) has released the 2025 Fitness Industry Benchmarking Report, the most comprehensive analysis of financial and operational performance in the fitness sector. This publication marks HFA’s first in-depth benchmarking study since 2019, building on the long-standing Profiles of Success series and expanding it into a more detailed resource. The 2025 report is backed by data from 175 companies representing more than 17,000 fitness facilities across 27 countries, which were surveyed between April and June 2025. Read More...
Health & Fitness Association Announces Strategic Reorganization to Drive Industry Growth
Posted: September 15, 2025 in HFA
WASHINGTON, DC - The Health & Fitness Association (HFA) announces a strategic reorganization that reflects the Association’s successful growth and strengthened position as the voice of the industry. Building on recent momentum, HFA is expanding its leadership team and investing in organizational capacity to sharpen its focus on advocacy, research and education. Read More...
Health & Fitness Association Launches The HFA Show 2026 Registration and Announces First Keynote Speaker
Posted: September 10, 2025 in HFA
BOSTON, MA - Registration is now open for The HFA Show 2026, to be held March 16 - 18 at the San Diego Convention Center in San Diego, California, where entrepreneur Jesse Itzler will headline as one of three keynote speakers. The full education agenda, along with the names of the additional two keynote speakers, will be released in the coming weeks. More than 400 exhibitors are expected, and a list of 2026 exhibitors will be made available soon. Read More...
Statement from the Health & Fitness Association on the Passing of Rick Caro
Posted: September 1, 2025 in HFA
BOSTON, MA - It is with profound sadness that the Health & Fitness Association shares the news of the passing of Rick Caro, a true pioneer of our industry and one of our association’s founding leaders. Rick passed away on August 30, after spending the day at the United States Open Tennis Championship enjoying a game he loved. Read More...

