IHRSA Fitness Brasil Rebrands to Fitness Brasil Expo
Posted: August 30, 2024 in IHRSA
The Health and Fitness Association
BRAZIL – IHRSA Fitness Brasil is being rebranded as Fitness Brasil Expo, organizers of the event announced during this year’s show August 22 – 24 at the Transamérica Expo in São Paulo, Brazil. The new name will take effect with the 2025 show, which is set for August 28 – 30, 2025, in São Paulo.
The expo is a partnership with the Health & Fitness Association (HFA), which rebranded in March from IHRSA.
Alison Giannaras, HFA associate vice president of international development and operations, and Maria Gonzalez, HFA board member, offered opening remarks to the attendees.
“We are excited and honored to be here with you to celebrate our 25-year partnership with Fitness Brasil, and even more importantly, to look forward to the next 25 years,” Giannaras said in her opening remarks. “Our relationship with Fitness Brasil is stronger than ever, and Fitness Brasil is one of our closest partners.”
Gonzalez underscored those sentiments, stating, “This event is a testament to the strength and value of the health and fitness industry in Brazil.”
This year’s event attracted 16,000 visitors, a 15% increase from last year. The event included 190 speakers and 121 exhibitors, producing 167 hours of content over the three-day show.
“The fair was bigger, more beautiful, and more dynamic than ever, clearly showing visitor satisfaction with the variety and range of products and services available,” said Gustavo Almeida, executive director of Fitness Brasil.
In the rebrand announcement, Fitness Brasil shared that even though the event’s name has changed, its mission continues to be to provide a place where the world of fitness connects, learns, and evolves.
“It was an absolute honor to attend Fitness Brasil’s 25th anniversary event, which was not only impeccably organized but also radiated the warmth and spirit of the Brazilian people,” Gonzalez said. “The teamwork behind the scenes was truly remarkable, and it showed in every aspect… The energy and passion shared by everyone present left me feeling inspired and deeply connected to this incredible industry.”
HFA and Fitness Brasil are working together on Missão Fitness Brasil, which will be a group tour to the HFA convention March 12-14, 2025, in Las Vegas, Nevada. The tour will include a travel agent to help with flights, visits to some of Las Vegas’ best health clubs and studios, and exclusive learning opportunities for the Fitness Brasil group.
