The Club Insider Archives: December 2023
2023 In Review
By: Justin Cates
Justin CatesThis has been a year for the books! In many good ways, and we hope it has been the same for you in your health and fitness club business. At Club Insider, after 30 years of print, we made the difficult but correct decision to move to an online-only format. The ability to continue what we do month-in and month-out, and the feedback we have received since this decision was made has been uplifting, and it has us energized for 2024! Before closing out 2023, though, let's take a quick look back at all we covered this year. Wow, did it go by fast!
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How to Design a Dynamic Recovery Area for Your Club
By: Bruce Carter
Bruce CarterIn the ever-evolving landscape of fitness, the importance of recovery is gaining recognition as an essential component of a well-rounded fitness and wellness experience. A thoughtfully designed recovery area in a club can transform a space into a sanctuary for relaxation, rejuvenation and overall wellbeing. Overall, wellness is a $4 trillion industry and is even a "new status symbol" with populations of all ages tuning into holistic health therapies. Much of the growing trend in recovery and mental health was triggered by COVID-19 and people looking for solutions to growing anxiety and stress.
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It's a Great Time to Recommit to Your Health and Fitness Journey!
By: Frank Guengerich
Frank GuengerichAs we close out the year and start 2024, as club owners, managers and fitness professionals, we must always remember that we serve as a role model for our staff and members. I'm constantly reminded that my personal commitment to my health journey is not only a vital part of my physical and mental wellbeing, but I must be an example for those that I lead. I celebrated my 60th birthday in 2023 and have never felt better. While I don't agree that "age is just a number," it is possible to improve your health, physique and overall wellness as you age.
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Are You Catching Your Next New Member... "Where They Are?"
By: Gary Polic
Gary PolicThis article aims to guide Club Insider subscribers to innovative strategies for attracting high-quality leads by meeting them "Where They Are!" Given the constraints of time and resources, visiting every potential new member in your club's vicinity regularly is impractical. Furthermore, traditional marketing efforts that do not meet our return on investment (ROI) expectations are not practical or within our budget. So, how do we reach the next new member "Where They Are?" The answer is simple. We reach them on their smartphones! With that said, check out these stats...
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Goal Setting For Your Group Fitness Department
By: Jeffrey Pinkerton
Jeffrey PinkertonThis month is the perfect time to finalize your goals for the new year - plans for upgrades, budgets and benchmarks. I assume you have metrics and goals for your sales team and your personal training department. And, if you have a savvy marketing team, they've laid out their plans for new campaigns, upcoming promotions and a content calendar for social media. But, what about your group fitness department? Any goals for the new year? If not, let me offer up three categories - participation, programming and people - to help you build a better plan for 2024.
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Crunch Fitness Selects Life Fitness As Preferred Supplier
ROSEMONT, IL - Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations. Life Fitness, a global leader in commercial fitness equipment, will provide both strength and cardio solutions to Crunch clubs across the country. Crunch opened its doors in 1989 and has been a Life Fitness customer for over 30 years. This agreement marks an important new milestone, with a mutual goal of long-term success for each company.
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Sara Kooperman Unveils New Book: Fit For Business
Sara Kooperman, an influential figure in the fitness professional industry proudly unveils her highly anticipated debut book, Fit For Business: An Unapologetic Look at the Life of a Witty Fitness Entrepreneur. Through candid storytelling, Sara shares invaluable insights, recounting both triumphs and setbacks, including the brink of losing everything.
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Bay Club Acquires PRO Club in Pacific Northwest Expansion
SAN FRANCISCO, CA - The Bay Club Company ("Bay Club") announces the acquisition of PRO Club Inc., owners/operators of the renowned health and wellness facilities in Seattle, marking a significant milestone in the company's growth in the Pacific Northwest. Bay Club's acquisition of the two PRO Club locations marks the company's third major acquisition in just three months and further ignites their strategic expansion along the West Coast.
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The Atlantic Club Awarded MFA-Certified Facility of the Year
MANASQUAN and RED BANK, N.J. - The Atlantic Club, health and fitness clubs in Manasquan and Red Bank, announces that they have been awarded the Medical Fitness Association's Certified Facility of the Year in recognition of its outstanding achievement in meeting the highest standards of MFA certification procedures and guidelines. The Atlantic Club is the first Commercial Medical Fitness Center to be presented with this prestigious award. This esteemed accolade serves as a testament to The Atlantic Club's unwavering commitment to excellence, innovation and leadership in the health and wellness industry.
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HWLS and KORB Health Group Partner to Bring Affordable Medical Wellness Programs to Athletic and Fitness Clubs Across the U.S.
AUSTIN, TX - Health, Wellness and Lifestyle Services (HWLS), an organization improving athletic and fitness club operations by implementing simple and highly profitable medical wellness and recovery programs, and KORB Health Group, a leading virtual healthcare organization offering quick and easy access to highly personalized medical wellness programs to help people improve their mental, physical and emotional health, announce a partnership to support fitness clubs and their members across the U.S.
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Norm's Notes for December 2023
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Founder and Tribal Leader Since 1993 checking in with our 360th monthly edition of this 30+ year running club business publication I refer to as: A Labor of Love! I'm very thankful that you've tuned in again for this iteration of Norm's Notes, as I proceed on my keyboard with my longtime habit of "Telling-It-Like-It-Is!" I'm really happy that you're reading this edition, and I want to THANK YOU ALL for sticking with us every month! As usual, we have a bunch of health and fitness club industry news, so please read on!
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