About Jeffrey Pinkerton
Jeffrey Pinkerton is the Business Development Manager for MOSSA.
Phone: (770) 989 - 4737
Showing 1 - 8 of 8 Articles
Digital Deluge or Delusion
Is the Virtual World Becoming a Real Reality?
April 2021 - As the world cautiously reopens from a global shutdown, the future of fitness seems to be very much up for debate. With an influx of digital platform providers, the industry has been flooded by technology companies sponsoring virtual conferences, contributing to publications and hosting webcasts. It would appear that "everyone" is talking about digital fitness and the necessary and novel pivot of providing both live and digital fitness experiences for your members. It's hard to wade through the muck of the moment and think clearly about what the future might really look like. Maybe looking to other industries could shed some light on the road ahead. Read Article...
Sustainable Solution or Expensive Experiment?
October 2020 - As health and fitness clubs continue to adjust to social distancing guidelines and even the possibility of future closings, many operators are searching for digital solutions to keep members moving at home. Developing and delivering a platform of high-quality digital workouts can be a challenging and costly venture, so when everything does return to normal, was the effort a sustainable solution or just an expensive experiment? Read Article...
Building Your Club's Real Social Network
June 2021 - Driving engagement. Growing followers. Encouraging comments. Gaining likes. If you have a presence on social media, your team has no doubt discussed these metrics. And, for the purpose of the platform, each of these is important to understand and track when measuring the effectiveness of your social media reach. But, is online engagement (now highly driven by a somewhat-mysterious, ever-changing, self-serving algorithm) giving us all a false sense of connection? Has the hot-topic conversation of "virtual" and video fitness clouded the core importance of personal connection, shared experiences and building your club's real social network? Read Article...
Life Lesson from an Outdoor Cyclist
Just Keep Moving
August 2021 - In 2005, I decided to pick up a new hobby, outdoor cycling. To be accurate, I actually decided to get back into cycling. I had ridden a road bike as a teenager (although back then we called it a 12-speed), but it was a mode of transportation more than a fitness-related hobby. I hadn't ridden in years, but our church was planning a Men's Retreat to Calloway Gardens, and one of the possible activities for the weekend was a 20-mile bike ride. With only a few weeks to get organized, I nervously set out to restart this new hobby. The goal? Not look like the new guy. The result? Hey everybody, take a look at the new guy. You may see where I'm going with this. Read Article...
Well, What Questions Should You Be Asking About Group Fitness?
July 2021 - Most successful operators know that group fitness is an important part of their business. It improves engagement, influences retention, and when done well, can drive reputation. Most agree, inside the group fitness room, cool stuff happens, instructors do what they do, and members really enjoy it. Most admit they wouldn't run their business without it. Big picture, it's important. But, often, when diving into the details (scheduling, programs offered, key metrics, etc.), many owners don't have a solid strategy for managing that component of their business. Of course, to be a great leader, you don't need to have all the answers, but you do need to ask great questions. Read Article...
What if the Apple Store Sold Health Club Memberships?
November 2020 - From conversations with customers and potential customers, the typical sales process often goes something like this: (1) meet, greet, ask a few questions and complete a needs analysis; (2) give a tour of the facility showing various features; (3) highlight specific features, explain benefits, present price and discuss personal training; (4) ask for their business, leading with personal training. If yes, book appointment with personal trainer. If no, sign up under standard membership; and (5) give key card, welcome pack and (possibly) one free session with a personal trainer. Read Article...
You Are Where You Eat
Eating at Your Own Restaurant
March 2021 - I imagine that a lot of families have a favorite restaurant. Ours is a Mexican restaurant just around the corner. Even before the pandemic, we were regulars of the weekend dinner order for pickup. Now that our children are in college, the idea of voluntarily choosing to eat dinner adjacent to tables of screaming children and 10-year-old sports teams is... less than ideal. In January, with our college kids home for an extended holiday break and nothing on the calendar but a backyard night around the fire pit, we decided Mexican food would be the perfect addition to the night's no-plan plans. Read Article...
Your Menu of Services
A Recommendation About Recommendations
January 2021 - Great restaurants have small and selective menus. Having a well-curated and thoughtful menu ensures that guests will be able to navigate the offerings and make an informed decision. It also increases the likelihood that the staff have tried everything on the menu and can speak to their experience. On the other hand, a large menu of entrees in a restaurant, or a large menu of options in a health club, is difficult to manage, challenging to market, tough to quality control and impossible for staff to experience in full. If your team struggles to make strong recommendations to every member who walks through your door, I have a recommendation... Read Article...
Showing 1 - 8 of 8 Articles