The Club Insider Archives: December 2017
"2017 In Review"
By: Justin Cates
Justin CatesWe, at Club Insider, hope this finds you in good health, good cheer and having had a great year! In days, 2017 will be over, and 2018 will be in full swing. Let's make it the best year yet! But, before we go, it's time for Club Insider's "2017 In Review." As always, this year, our goal was to bring you informational and inspirational stories of health and fitness club industry knowledge and success with a fresh lineup of cover stories, in-depth best practices articles from our team of Contributing Authors and timely news and thought-provoking insights in Norm's Notes. In 2017, we hope you have enjoyed what you have read and have been able to use this information to better your health and fitness club business.
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Exercise IS Medicine During the Holiday Season
By: Mike Alpert
Mike AlpertThe Christmas Holiday Season is my very favorite time of the year. It is a time that I find myself reflecting on all the things that I have to be thankful for. One thing is for being able to be in the greatest country in the world, the United States of America and the freedom that we are so lucky to have. I also realize how lucky I am to work in the health and wellness industry and what it has meant to me over the past 27 years. What other industry allows you to have such an impact on people and their quality of life on a daily basis?
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The Secret to Increasing Average Price Per Member
By: Daron Allen
Daron AllenWith all good secrets, there's a story. This story starts with how did we get here; how did the average price of a membership get so low? The introduction of the high-volume, low-price (HV/LP) business model created an immediate short-term surge for the industry. The attractiveness of the low-price offering was designed to bring in the untapped masses of the unfit population. If we could just get to the 90% of people who don't exercise with this low-price offering, there would be plenty of revenue to offset the decrease in average price per member, right?
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Five Steps to Boost Non-Dues Revenue in 2018
Part II
By: Karen Woodard-Chavez
Karen Woodard-ChavezIn last month's edition of Club Insider, we ran Part I of this 2-part article. This is Part II. The first few paragraphs are worth repeating/rereading: Let's close out the 4th quarter with this 2-part article that will enhance something we all know is the foundation of our business: Clubs that have a higher % of Non-Dues Revenue (NDR) enjoy a higher level of member retention. We know that members who engage in NDR services: 1. Use the club more often; 2. Get better results; 3. Continue to spend more in the club; and 4. Remain as members longer than those who don't engage in NDR services.
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Workplace Sexual Harassment
By: Paul R. Bedard, Esquire
Paul R. Bedard, EsquireMatt Lauer, Harvey Weinstein and Charlie Rose are all making news headlines for reasons they wish they were not. Reported incidents of workplace sexual harassment, allegedly committed by various celebrities and top executives, are generating news headlines on a daily basis. Although most incidents of workplace sexual harassment involve neither a celebrity nor a top executive, current news headlines are shining a spotlight on this issue regardless of positional rank or celebrity status. Workplace sexual harassment is a complicated and sensitive legal issue.
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Hiring, Training and Recognizing... Humans
By: Bill McBride
Bill McBrideI know there is a lot of talk about Millennials (more now as they are the major force in the marketplace), Boomers, Generation X and every other classification demographers can come up with. There are currently five (Yes - FIVE) generations in the current workforce: Generation Z: born 1996 and after; Millennials: born 1977 - 1995; Generation X: born 1965 - 1976; Baby Boomers: born 1946 - 1964; Traditionalists: born 1945 and before
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It's Never Too Early to Start a Publicity Campaign
By: Nancy Trent
Nancy TrentIt may still be 2017, but your marketing for 2018 should already be knee-deep. That's because of media lead times! "Lead time" refers to the period of time that reporters and producers need to prepare stories and information for publication or broadcast, which can vary from hours to months. Attention to lead times is critical for successful media publicity, which is free editorial coverage in magazines, newspapers, TV shows, podcasts, sites and blogs.
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In Touch With Jeff Stokes
By: Norm Cates
Norm CatesWe're going to wrap up 2017 with something new! I'm going to call it Club Insider's "In Touch" Series. As we move into our 25th year of publishing Club Insider, one of the things I've felt that I wanted to do more of was to share information on special people in our industry with you, our readers. So, I've dreamed up this little article series, and we start off with my friend, JEFF STOKES, Vice President of HYPOXI North America.
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Results and Experience-Based Marketing
By: Michael Gelfgot
Michael GelfgotIn less than a month, 2018 will begin. One of the main questions that most of us ask ourselves this time of year is: How can we retain more members and clients to make it easier for us to turn a 10% return Year Over Year (YOY)? Most of us know that close to 40%, maybe even 50%, of our sales will come through in the first trimester of 2018. In a hyper-competitive market, winning is the end result.
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Fitness Financing Available in Today's Market
By: Paul Bosley
Paul BosleyToday's fitness centers come in all sizes with a wide variety of fitness equipment. Consequently, the appropriate financing for the diverse fitness centers varies considerably based upon the dollar amount of capital required. This article offers an overview of the best financing available based upon the amount of money required to properly capitalize any given fitness center.
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A Letter From John McCarthy About Augie's Quest
Dear Friend of Augie and of Augie's Quest, Thanks to you, and above all, to Augie and Lynne, we now have a drug, AT-1501, that may be the BREAKTHROUGH we have all been hoping for. Let me tell you about AT-1501...
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ClubIntel Announces the Release of Its Third Annual Fitness Industry Trend Report
DALLAS, TX - ClubIntel announces the release of the 2017 International Fitness Industry Trend Report - What's All the Rage, a comprehensive study of current global trends impacting the fitness industry. ClubIntel, in partnership with various industry leaders, invited club/studio owners, executives, and managers, as well as fitness professionals from around the world to participate in its annual study of industry trends.
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Norm's Notes for December 2017
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in... with our 288th monthly edition, and this is the 1st Edition of our 25th Year publishing Club Insider... I hereby declare my feelings about this milestone: YAHOO!!!
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