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About Karen Woodard-Chavez

Karen Woodard-ChavezKaren Woodard-Chavez

Karen Woodard is President of Premium Performance Training in Boulder, Colorado and Ixtapa, Mexico.

Phone: (303) 417 - 0653
Email: karen@karenwoodard.com

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$uccessful $ales $tandards
How Do You $core?


April 1997 - Read Article...

30 Tips for a FUN and PROFITABLE Club Party

April 2016 - Member parties can be very powerful, cost effective events and can provide a quick return on the investment component of your club's promotional mix and retention program if properly produced. Some clubs have GREAT results. But, many clubs have disappointing results. Read Article...

30 Tips for a Profitable Party!

May 2010 - Member parties can be a very powerful, cost-effective and quick return-on-investment component of your club's promotional mix and retention program. Some clubs have GREAT results from member parties, where many clubs have disappointing results. Read Article...

8 Resolutions for Stellar Sales Success in 2010

December 2009 - As an industry, we are blessed every January with a windfall of new member sales due to people's "resolutions" to get fit, to lose weight, to feel better, etc. Some of the people who are driven through your doors with this motivation are successful while others are not. Read Article...

A Gracious and Systematic Tool to Pursue Referrals

October 2015 - Our industry is not very good at graciously creating referral business. Most, not all, membership sales staff are uncomfortable pursuing referrals largely due to the fact that we have not built and maintained valuable or helpful relationships with those whom we have enrolled. We ask our members for anyone who is interested in joining rather than graciously inviting our members to invite a friend to be a guest, have a terrific experience and enjoy the club, which will, in turn, make them want to join. Read Article...

A Refreshed Approach to An Old Tool

June 2006 - Read Article...

A Simple Tip for "Selling Out" Your Club Programs

June 2016 - When I ask my clients how their programs are doing, they often respond with disappointing results. They report that they're just not getting the participation they expected. Does this sound familiar? When they implement the following tool, they see very different results. Often times, when planning a program, what is thought about is the title or the activity... rather than the desired outcome. If you're planning with outcomes in mind that your population has expressed a desire to achieve, it will make it easier for them to recognize that you're providing a solution for their needs. Ensure that at least one of your outcomes is incorporated into the title of the program so it's simple to understand what the program is about, and what the participant can expect, without having to read through a lot of marketing material. Naturally, we think of a title first, and we need to go into a bit more depth to include the outcomes and who the program will best serve. Read Article...

Analyze and Adjust

April 2009 - As we progress into the 2nd quarter of the year, how did your facility leave the 1st quarter? For some of you, the results were right on track. Perhaps for others, the results were off the track --just a bit for some, and for others, waaaaayyyyyy off. Read Article...

Analyze Your Competition to Find Your Strengths

November 1996 - Read Article...

Are Your Club Managers Managing The Business?

June 2004 - Read Article...

Avoiding the 12 Monster Mistakes in Your Membership Sales

May 1996 - Read Article...

Back to Basics
Two Powerful Tools to Revive an Anemic Personal Training Program in Your Facility


November 2002 - Read Article...

Building Desire on the Tour

April 2000 - Read Article...

Check-Up For Leadership Success

July 2003 - Read Article...

Constructing Your Plan for Sales Success
Two Critical Components


September 2016 - When you are constructing a plan for your sales success, there are two critical components that must be considered but are often left out. They include: 1. Assessing your current level of mastery with persuasive conversation; and, 2. Calculating the number of leads you have or need to create. Does this sound like a blinding flash of the obvious? It should. However, I find myself having this conversation repeatedly with sales people who have not determined these two components. Read Article...

Consultants
Who Needs 'Em?


July 1998 - Read Article...

Core Values
What Do They Mean to Your Staff?


May 2016 - Core values; what do they mean to your staff? If they do not have meaning to your staff, then they are not being used as the powerful tools they could be. Core values are the values that your organization has defined as the elements that support the integrity, vision, mission and promise of your organization. Ideally, there are 3 - 5 core values (any more than that will be diluted and too difficult to remember, let alone deliver) that guide the actions and intentions of every single staff person and decision in your organization that point toward achieving your purpose. Sometimes, they are referred to as your "true north." Read Article...

Creating the Partnership Between Membership Sales and Front Desk

March 1997 - Read Article...

Defining and Delivering "Service Experience"

April 1999 - Read Article...

Defining the Experience

August 2010 - The purpose of this article is to share a recent experience at a hotel that translates to the club environment. It can affect retention and how club operators can define the experience for the staff to deliver to members and guests with consistency that creates a signature. Read Article...

Developing a U.S.P. To Differentiate Your Club From Your Competitor's

October 1996 - Read Article...

Do You Have Enough Salespeople to Succeed?

December 2016 - Over the years of owning and operating clubs and the following years having the privilege to consult with clubs and other businesses outside of the health and fitness industry, I have had the opportunity to see many models for sales success and sales failure. One of the simplest elements that is often absent is knowing how many salespeople to have to be able to hit the numbers you need. I see this largely in this industry compared to some of the other industries in which I provide consulting services. Read Article...

Doing Business Right

April 2004 - Read Article...

Effective Lead Follow Up to Shorten Your Sales Cycle

March 2005 - Read Article...

Five Steps to Boost Non-Dues Revenue in 2018
Part I


November 2017 - Let's close out the 4th quarter with this 2-part article that will enhance something we all know is the foundation of our business: Clubs that have a higher % of Non-Dues Revenue (NDR) enjoy a higher level of member retention. We know that members who engage in NDR services: 1. Use the club more often; 2. Get better results; 3. Continue to spend more in the club; and 4. Remain as members longer than those who don't engage in NDR services. However, what we know and what we do aren't always the same thing. Read Article...

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