The Club Insider Archives: December 2016
"2016 In Review"
By: Justin Cates
Justin CatesHere we go again! Thanksgiving dinner was delicious; college football's bowl season is in full swing; and the holidays are upon us, culminating with ringing in the New Year of 2017. That means it's time for Club Insider's "2016 In Review." As always, this year, our goal was to bring you informational and inspirational stories of health and fitness club industry knowledge and success with a fresh lineup of cover stories, in-depth best practices articles from our team of Contributing Authors and timely news and thought-provoking insights in Norm's Notes. In 2016, we hope you have enjoyed what you have read and have been able to use this information to better run your health and fitness club business.
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Are You A Struggling Gym Owner?
By: Jim Thomas
Jim ThomasYou're not stuck. There is a better way. But, you'll need to make some changes. You have the greatest product in the world. I can't think of anyone who wouldn't like to look better, feel better or live longer. And, before you start thinking that new equipment will fix things, or dropping the price to match the new guys around the corner, remember this: if you want to change others, you'll first have to change yourself.
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Top 10 Mistakes Gym Owners Make
By: Melissa Knowles
Melissa KnowlesIt's that time of year again! Time to look back on 2016, find opportunities for improvement and plan for a bigger, better 2017! We work with many operators who are doing some really exciting things. Some have gotten it nearly right from the get-go and others have learned from a few bumps along the way. Getting to be at the helm of the behind-the-scenes team here at Gym HQ as these businesses grow and prosper is a fun, fulfilling and exciting experience.
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Team Member Motivation and Retention
By: Dr. Gerry Faust
Dr. Gerry FaustThere is no doubt that a key asset of any club is its people. Besides the specific service they provide, the people are a major factor in determining the club's atmosphere, its energy, its feeling of connection and belonging. But, how do we get the most out of those people? What causes our people to come to work every day with a sense of ownership, driven to give that great service and to do what it takes to help produce great results for both the members and the club?
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How To Design The Perfect Club Entry
By: Bruce Carter
Bruce CarterImagine someone new walking into a club, and the moment he steps through the door, he is surprised. This is not what he expected. He feels comfortable but excited. This place could be the answer to his dream of improving his life with regular physical activity. This should be the goal for designing a health club entry.
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Do You Have Enough Salespeople to Succeed?
By: Karen Woodard-Chavez
Karen Woodard-ChavezOver the years of owning and operating clubs and the following years having the privilege to consult with clubs and other businesses outside of the health and fitness industry, I have had the opportunity to see many models for sales success and sales failure. One of the simplest elements that is often absent is knowing how many salespeople to have to be able to hit the numbers you need. I see this largely in this industry compared to some of the other industries in which I provide consulting services.
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Delivering On Your Brand Promise
By: Rob Rush
Rob RushIn every industry today, businesses and consumers are bombarded with an overwhelming choice of products and services. A distinctive and well-executed brand promise can cut through the clutter and drive intense customer loyalty and increased revenue. In short, a brand promise has the potential to make or break a brand.
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PR Strategies to Sell Summer Bodies This Winter
By: Nancy Trent
Nancy TrentChilly weather is the perfect time to heat up revenue. Most of the nation experiences a cold snap just around the holidays. It's the right season to hook new customers and keep existing customers focused on preventing winter bulge. Everyone gets busy around the holidays, so you have to spin your workouts to meet them where they live and work. Here are a few creative ideas to keep fitness on top of customers' minds.
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Planet Fitness to Rock Times Square Again!
NEWINGTON, N.H. - Planet Fitness celebrates its members every day with its Judgement Free Zone and welcoming workout environment, and for 2017, the company is celebrating the New Year again by helping to throw the biggest party on the planet. Along with Times Square Alliance and Countdown Entertainment, Planet Fitness will take over New York's Times Square as the exclusive presenting sponsor of the iconic New Year's Eve celebration for the second consecutive year. Approximately one million revelers will ring in a "Judgement Free" New Year with a new and festive New Year's Eve party hat and balloons, both in purple and yellow, the brand's signature colors.
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Report: Less Than One Quarter of U.S. Children Meet Physical Activity Guidelines; ACE Offers New Solutions
SAN DIEGO, CA - More than three quarters of children in the United States are currently not meeting physical activity recommendations, putting them at an increased risk for obesity, diabetes and related chronic illnesses, according to a recent report. The 2016 United States Report Card on Physical Activity for Children and Youth was authored by researchers and health experts from organizations across the country that were assembled by the National Physical Activity Plan Alliance.
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Wellbridge Bringing New Era in Fitness to Clayton, Missouri
DENVER, CO - Wellbridge Athletic Club & Spa in Clayton, Missouri is embarking upon a spectacular new era in fitness. As the city plans for a $770 million corporate campus development, Wellbridge Athletic Club & Spa will continue to serve as the neighborhood's heartbeat and do it in style. The existing 35,000 square-foot luxury club will be replaced by a striking 40,000 square-foot athletic club just steps away from its current entrance.
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Norm's Notes for December 2016
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in with our 276th monthly edition of Club Insider!
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