Club Insider

About Jim Thomas

Jim ThomasJim Thomas

Jim Thomas is the well-known founder and president of Fitness Management USA, Inc., a management consulting and turnaround firm specializing in the fitness and health club industry.

With over 25 years of experience owning, operating and managing clubs of all sizes, Mr. Thomas lectures and delivers seminars and workshops across the country on the practical skills required to successfully build teamwork and market fitness programs and products.

Phone: N/A
Email: jthomas@fmconsulting.net

Previous Articles

Showing 1 - 25 of 51 Articles

Next 25 Articles | About Our Authors

10 Reasons Your Gym Business Could Stagnate

August 2012 - We work at both ends of the fitness industry, with those gym owners who are just starting out and want to shorten the learning curve, and those who have been in business and are in need of a turnaround (and, everything in between). Read Article...

A Simple Approach to Membership Sales Training

May 2016 - The biggest mistake we see over and over with sales training is that it's done just every so often, every 30 days or longer. Gym owners get so busy putting out fires and handling operational issues that sales training gets pushed down the priority list until it becomes an emergency. Any sales training that is done is many times done in a half-day or full-day format and is typically not specific to the fitness industry. When done in this fashion, sales training is not the focal point of the sales team and becomes ineffective. Read Article...

Are You A Struggling Gym Owner?

December 2016 - You're not stuck. There is a better way. But, you'll need to make some changes. You have the greatest product in the world. I can't think of anyone who wouldn't like to look better, feel better or live longer. And, before you start thinking that new equipment will fix things, or dropping the price to match the new guys around the corner, remember this: if you want to change others, you'll first have to change yourself. Read Article...

Are You Ready to Grow Your Business?

February 2015 - I just recently completed several different gym projects that all had one thing in common. They wanted to improve sales performance. They wanted to improve profitability. They wanted growth. They all wanted their version of Gym Rescue. Read Article...

Behaviors of the Best Health Club Salespeople

September 2011 - I have had the opportunity to witness many different health club salespeople in many different situations, and I have seen some common habits and traits that, over and over, will define the best salespeople in the health club industry. Many times, it's these small differences that separate the winners from the losers in the fitness business. Here is what I have seen. Read Article...

Club Marketing Tips For Incorporating Video

February 2017 - The health and fitness industry is huge and continues to grow. One of the biggest challenges facing individual gym owners in such a growing and competitive industry is attracting a steady stream of new members. One of the best ways to do that is incorporating video into your marketing strategy. Consider the following statistics on user interaction with video... Read Article...

Create A Plan That Works

March 2006 - Read Article...

Do You Have a Culture of Sales Accountability in Your Gym?

July 2016 - Are you and your managers doing everything you can to create a culture of accountability in sales and sales management? I hear this frequently from gym owners... Yes, we hold them accountable, but the job is still not being done. Of course, it begs the question: What exactly are you holding them accountable for? What are the consequences? Are you even holding them accountable for the right thing? Read Article...

Do You Have Success Apathy in Your Health Club?

September 2006 - Read Article...

Eight Ideas for Getting More Active Monthly Gym Members

November 2017 - Interested in getting more members at your gym or fitness center? Here are a few tips for increasing your sales, members and revenue... Read Article...

Everyday Things You Can Do To Improve The Bottom Line In Your Health Club

January 2011 - Whether you own, manage or you're a sales rep in a health club, it's important to keep your focus on the primary activity that keeps your health club growing, and that's new member prospecting. New membership sales and membership renewals will never happen if you don't have anyone to talk to. However, health club prospecting is not meant to be just waiting for the phone to ring. Read Article...

Five Keys To Successful Gym Ownership

July 2014 - It's been a busy Summer so far. We have had the opportunity to visit numerous clubs and help them get their business back on track. While each gym is very different, the issues are always strikingly familiar. The following will include things we are seeing with clubs that are not reaching their full potential and how to find the solution. Read Article...

Growing a Successful Gym Requires Consistency in Marketing

February 2016 - The biggest problem your gym has is obscurity. No one knows who you are, and those who do don't have you at top of mind. Job one is to be sure the door is swinging, the phone is ringing and the email is dinging. Most gym owners know the importance of marketing and promoting their gym on a consistent basis, but so many gym owners really struggle at delivering on that promise. What keeps gym owners from marketing consistently? How can owners put a plan in place to make consistent marketing easy? Read Article...

Health Club Sales Management Mistakes to Avoid

September 2010 - Too many health clubs lose money because their sales management team continues to make the same mistakes over and over. These all-to-common mistakes result in poor membership sales. Here are some of the sales management mistakes we see in health clubs... Read Article...

Here's Why You Need a Sales System in Your Health Club

August 2011 - We see this frequently in health clubs. No real systems for sales, and no real accountability... We see sales reps who do their own thing and make it up on the fly. Of course, as manager, you're now trying to manage individuals and not a system, which drives most managers nuts (and leads to retention issues). Plus, when the sales rep quits, you're all starting over... again. Read Article...

How Do You Check Out as a Health Club Owner?

November 2006 - Read Article...

How Health Club Owners Can Reject the Recession and Build a Thriving Business

March 2009 - In a time when many health clubs are struggling or even closing, and everything on television focuses on downsizing, rising costs and economic turmoil, it is hard to avoid that sinking feeling. But, as health club owners, we really have two choices: (1) We can let the negative media send us into full panic mode, or (2) We can view the economic downturn as an opportunity to increase our market share. Read Article...

How to "Double-Close" the Health Club Membership Sale

December 2007 - Read Article...

How To Attract and Keep Health Club Members

July 2010 - It's the question I get asked the most... How do I attract more new members, and then, how do I keep them? Well, marketing and promoting your health club never stops. You should have a marketing plan-of-action every month without fail. Read Article...

How To Be Great At Gym Membership Sales

October 2014 - Are you a gym owner and would you like to improve the sales performance in your club? Are you a membership salesperson or personal trainer that would like to improve your sales performance? I think most would say yes to these questions. However, we continue to see many gyms and individuals struggle to improve their membership sales numbers. Read Article...

How to Close a Gym Membership Sale At Anytime, Under Any Circumstances

June 2015 - You just never know when things will change. You get transferred to another club. You have a new boss. Your company is sold. Even if things just seem to be going crazy in the gym you have worked at for years; things change, but the expectation of sales production remains. Here are some tips to help you make the membership sale no matter what the circumstances... Read Article...

How to Develop a Fitness Center Business Plan

May 2017 - Running a gym or fitness center is a dream for many people. The work is rewarding, and you are your own boss. However, having success is harder than many people realize. Although your work is important, you must make a profit when running your business. Developing a fitness center business plan will take some work. But, it is well worth the effort because it should become the road-map for your business. If you want to have success running a fitness center, you need to follow three key principles... Read Article...

How to Improve Your Health Club Business

March 2013 - Whether it's just you working at your gym or you have many employees, the reality is that you either get better or you get worse. Nothing stays the same. The business of your health club is either trending up or it's on the way down. Read Article...

How to Make Better Decisions on Behalf of Your Health Club

July 2011 - I received a call from a health club owner recently. This call was a bit different. I spoke to this same health club owner about 18 months ago. It seems he has gone backwards since we last spoke. The primary reason we never engaged before was he simply couldn't make the decision. But now, he was ready (or so he said). Read Article...

How to Recognize Opportunity For Your Health Club

June 2011 - I was in a meeting with a health club owner recently. It was an owner who was going through some difficult times. In analyzing his business, he determined that "it is what it is." Read Article...

Next 25 Articles | About Our Authors