The Club Insider Archives: August 2021
The Club Insider Advertising Team
Dedicated Leaders in a Great Industry
By: Justin Cates
Justin CatesIHRSA 2021 is on the horizon, and we are beyond excited to soon be reunited with our friends and colleagues from around the industry in Dallas, Texas, October 13 - 15. If you haven't booked your air, hotel and registration, do so today by going to ihrsa.org/convention! This is the event you do not want to miss. To that end, kicking off our IHRSA 2021 coverage, and doing our part in serving the loyal advertisers who have helped Club Insider survive the pandemic thus far, we want to provide a must-meet list while you are attending IHRSA 2021.
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Exercise IS Medicine
By: Mike Alpert
Mike AlpertI don't mean to sound like a broken record, but as I have said before, the healthcare system in the United States is broken. Take a look at what we spend on health care, and you will be shocked. In the past 50 years, the cost of health care has risen 820% while our GDP has gone up only 168% and wages have risen a paltry 16%. I think that it is safe to say that it is out of control and unsustainable in the long-term.
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The Surprising Link Between Environment, Mood and Club Success
By: Bruce Carter
Bruce CarterOn a recent powerful IHRSA Webinar ("United We Rise"), the main takeaway from the speakers was that things have to be done for people to get a positive experience from a club visit, something that improves a person's mood while they are in the club. One of the main reasons that the majority of people, about 80%, do not belong to clubs or participate in regular exercise is that they do not get a benefit right away. The promise of some long-term weight loss, health improvement or disease prevention does not sell most memberships or get people to start and stick with exercise. People need to feel something right away and with each visit.
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Proactive Prospect Relationship Building and Follow-Up Plans
By: Karen Woodard-Chavez
Karen Woodard-ChavezOver the years, in my sales training and consulting practice, I have had the good fortune of experiencing many things with clients: good and sometimes not so good that need repair. That is the nature of consulting. One conflict that continues to come up with clients as it relates to the membership sales department (for which this article will provide a solution) is: Should a salesperson get credit for a sale when there has been minimal relationship building and following up with a prospect even though that prospect is in their database? Or, just because a salesperson has a lead in their database, is it their lead forever, whether they work it or not?
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Life Lesson from an Outdoor Cyclist
Just Keep Moving
By: Jeffrey Pinkerton
Jeffrey PinkertonIn 2005, I decided to pick up a new hobby, outdoor cycling. To be accurate, I actually decided to get back into cycling. I had ridden a road bike as a teenager (although back then we called it a 12-speed), but it was a mode of transportation more than a fitness-related hobby. I hadn't ridden in years, but our church was planning a Men's Retreat to Calloway Gardens, and one of the possible activities for the weekend was a 20-mile bike ride. With only a few weeks to get organized, I nervously set out to restart this new hobby. The goal? Not look like the new guy. The result? Hey everybody, take a look at the new guy. You may see where I'm going with this.
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Excitement Builds for IHRSA 2021
Full Program Now Available
BOSTON, MA - IHRSA's 40th Anniversary International Convention & Trade Show (IHRSA 2021) website is now live and includes a registration portal, the complete three-day schedule and more. From October 13 - 15, 2021, the health and fitness industry will converge at IHRSA 2021 in Dallas, Texas, at the Kay Bailey Hutchison Convention Center Dallas. The occasion marks the association's 40th anniversary, and the first time the industry will physically gather after a two-year hiatus.
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Crunch Franchise Announces Newest Location in St. Petersburg, Florida
ST. PETERSBURG, FL - Crunch Franchise has announced the upcoming December 2021 opening of Crunch St. Petersburg, a 40,280-square-foot fitness facility, with $1 million dollars' worth of state-of-the-art fitness equipment. Crunch St. Petersburg is owned by Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, creating an ownership team with more than 100+ years of experience in the fitness industry.
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OLC Announces Completion of the Lake Nona Performance Center
ORLANDO, FL - OLC (Ohlson Lavoie Collaborative) is pleased to announce that construction of the Lake Nona Performance Center in Orlando, Florida has been completed, and the club will open for business on August 1. The Lake Nona Performance Club is the inspirational heart of the new 3,000-acre mixed use town center of Lake Nona, located southwest of the Orlando and developed by a joint venture between Tavistock Development Company and Signet, LLC.
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Norm's Notes for August 2021
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Founder and Tribal Leader Since 1993 checking in with our 332nd monthly edition! I hope this finds you, your family and ALL of your club's staff and members doing great and avoiding the Coronavirus!
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