The Club Insider Archives: October 2020
Paula Neubert and Club Greenwood
Truly Creating a Sense of Belonging
By: Justin Cates
Justin CatesIf you are reading this, I have to assume you make your living in the health and fitness club industry. Well, what is a club? Simply defined, a club is an association or organization dedicated to a particular interest or activity. For our industry, that interest or activity is health and fitness. And, in this year of years, that is more important than ever! At Club Greenwood in Greenwood Village, Colorado, the word "Club" is purposefully front and center, and everything revolves around creating that cohesion of interest, and thus, a sense of belonging. As Paula Neubert, President/General Manager of Club Greenwood, said of the name change to create this effect, "It was one of the best decisions we have made. It further simplified our name and encompassed everything we do versus just being an athletic facility."
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Business Finance Depot Video Series
How to Properly Complete Your Personal Financial Statement
By: Paul Bosley
Paul BosleyPreparation when launching a new privately held business or a franchise is key to the success in securing the financing needed to properly capitalize a new business enterprise. The following article describes Video #2 of our three-part series that outlines a key step to prepare for financing a new business.
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Bounce-Back Strategies From The Industry's Front Lines
By: Gary Polic
Gary PolicIn my previous article, I listed a number of bounce-back strategies. This month, we will take a look at those strategies in action on the industry's front lines. Through testimonials from industry leaders in different clubs around the country, we will learn what they are doing to stay positive, sell, retain members and promote their brand by being more proactive, subsequently "seizing the day" and being successful one day at a time!
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Digital Workouts
Sustainable Solution or Expensive Experiment?
By: Jeffrey Pinkerton
Jeffrey PinkertonAs health and fitness clubs continue to adjust to social distancing guidelines and even the possibility of future closings, many operators are searching for digital solutions to keep members moving at home. Developing and delivering a platform of high-quality digital workouts can be a challenging and costly venture, so when everything does return to normal, was the effort a sustainable solution or just an expensive experiment?
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Do You Operate Your Gym With A Sense of Urgency?
By: Jim Thomas
Jim ThomasA quick check shows the definition of urgency to be: (1) to act promptly; (2) act with intention to make things happen; (3) doing what needs to be done immediately. Here's what I see frequently in gyms... Many times, there are a lot of good things going on, but the business and staff have become stagnant because of a lack of urgency. Here's the deal. Without urgency, it simply doesn't matter when something is done... it could be tomorrow, the next day, next week, next month or even next year. However, acting with urgency can make all the difference in getting your business back on track or maximizing the opportunity. Here are some things to consider if your gym needs a kickstart with urgency...
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IHRSA Announces New Dates and Location for IHRSA 2021
BOSTON, MA - The International Health, Racquet & Sportsclub Association (IHRSA) has announced that the Annual IHRSA International Convention & Trade Show (IHRSA 2021) will now take place September 20 - 22, 2021, in Los Angeles, CA. IHRSA 2021 marks the Association's 40th anniversary.
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Representatives Quigley and Fitzpatrick File Health & Fitness Recovery Act
BOSTON, MA - Since previous government programs have not been sufficient for all the health and fitness facilities affected by COVID-19, U.S. Representatives Michael Quigley (D-IL) and Brian Fitzpatrick (R-PA) have filed the Health & Fitness Recovery Act of 2020.
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Crunch Franchising Named One of the 2020 Top Growth Franchises by Entrepreneur Magazine
NEW YORK, N.Y. - Crunch Fitness, the health club brand known for making serious fitness fun through innovative programming and an inclusive atmosphere, was named one of the top-ranking growth franchises by Entrepreneur Magazine.
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ABC Fitness Solutions Unveils Rebranding
SHERWOOD, AR - ABC Fitness Solutions, formerly known as ABC Financial Services, has unveiled a corporate rebranding that reaffirms the company's commitment to the health and fitness industry, supported by powerful, new club management and member engagement capabilities atop the market-leading billing and payment services that ABC is known for.
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Norm's Notes for October 2020
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Founder and Tribal Leader Since 1993 checking in with our 322nd monthly edition! Folks, I'm hoping and praying this finds you, your family, your employees and your members making it through this wild time in our world today and having been able to avoid the coronavirus! GOD BLESS YOU ALL!
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