The Club Insider Archives: August 2016
The Science of Club Marketing
With Advice From Club Marketing Pros - Part I
By: Justin Cates
Justin CatesAs health and fitness professionals, we know the formula to a healthy lifestyle. It's not really that complicated. Yet, our industry has developed around it, and it keeps us all employed in a profession we love. Stripping that formula to its simple core, it consists of eating and drinking the right things in the correct amounts, staying active with appropriate exercises in the proper form and resting the body adequately after exertion. Now, in 2016, it's no secret that the end users of our industry know what used to be our secret... the formula, as well. So, why do they continue to include our industry in the mix instead of doing it on their own? The reason is because knowledge and execution are two very different things. Read More...
Dr. Gerry Faust
Doctor of the Grand Problem Solving Event - Part II
By: Justin Cates
Justin CatesIn Part II of the story of Dr. Gerry Faust, we will conclude the in-depth interview with Dr. Gerry Faust, in which we will discuss his consulting experiences and diagnostic tools, learn about his years of public speaking and hear directly from two of his long-time clients: Carol Nalevanko, President of DMB Sports Clubs/Village Health Clubs and Spas, and Mark Stevens, Executive Vice President of The Houstonian Club and Spa. Read More...
By: Dr. Steven Weiniger
Dr. Steven WeinigerPeople are chasing Pokémon everywhere, with the beneficial side effect of becoming more active. On the other hand, players of Pokémon Go are stumbling into real-world people and objects and have been involved in injuries ranging from traffic accidents to falling off a cliff! However, the larger health risk for most people is Pokémon Posture. Walking while obsessing over capturing virtual monsters adds to the real world problems familiar to frequent texters, computer users and others suffering from tech-neck. When the people walking towards you see the top of your head instead of your eyes, you have Pokémon Posture. Read More...
Increase Revenue With Data Your Club Already Has
By: Daron Allen
Daron AllenSo, your health club has a great location and that means success, right? Not always... Location is key when measuring demographics; however, health club operators are doing their business a great injustice by not looking at their customers as individuals. Measuring the population solely by demographics usually does not work over a long period of time. Read More...
What Do the New FLSA Exempt Pay Laws Mean for Fitness Business Owners?
A Month-By-Month Guide to Help Clubs Prepare for Coming Changes - Part I
By: Melissa Knowles
Melissa KnowlesOver two months have passed since the Department of Labor announced the changes to the salary level for employees classified as exempt, and we're still getting a ton of questions on what the changes mean for fitness business owners. Over the next several months, we'll give you a few tasks on which to focus each month so you'll be prepared for the December 1, 2016 launch. August: Analyze Your Current Workforce Read More...
IDEA World Fitness Report
By: Beverly Hosford, MA
The IDEA World Fitness Convention has always been one of the best places there is to get fresh fitness class and personal training ideas. This year was no exception. As I walked through the hallways, the enthusiastic rumbles of fitness class presenters could have broken down doors. Cycling, aerobics and bootcamp instructors are not shy when it comes to showcasing their talent. These leaders come from around the world to be on stage, and each put a lot of energy into their workshops. Read More...
The River of Change
By: Karen Woodard-Chavez
Karen Woodard-ChavezHow is the sense of team, communication and commitment in your organization at this time? Would you rate it an 8 or above, or an 8 or below? Perhaps, it is time to do a teambuilding exercise with your staff to enhance communication, commitment, reveal hidden talents as well as reveal weaknesses that need to be addressed in a creative and playful, but clear, manner in your organization The following activity, called The River of Change, is perfect for any and all of these objectives. Read More...
Out of the Darkness and Into the Light
The Shining Beacon of Market Research
By: Stephen Tharrett
Stephen TharrettRenowned market researcher and the Founder of AC Nielsen, Arthur C. Nielsen, when asked of the value of research said, "The price of light is less than the cost of darkness." His quote encapsulates the true value of market research and the understanding it can bring to bear for those who seek it out. Market research offers industry players valuable information that can literally change the trajectory of their business. Research can provide thoughtful and impactful insights into a multitude of critical elements that influence how a business performs, among them... Read More...
Programming For The "Fun of It!"
Step 7 of 7 to Becoming a Programming Professional
By: Laurie Cingle
Laurie CingleA programming professional is a person who is an expert at the skills required to implement and fill programs. What does it take to become a programming professional in your facility? There are seven steps or skills: (1) Find program prospects, (2) Invite them to learn about and understand your program, (3) Present the program, (4) Follow up with program prospects, (5) Enroll them in the program, (6) Ensure success in the program and (7) Grow programs by promoting events and additional programs. Let's discuss Step #7: Grow Programs by Promoting Events and Additional Programs. Read More...
2016 Club Insider Survey
Please take a few minutes to give us feedback on how we might make Club Insider better for you. We'd appreciate your assessments and candid input... good OR bad, so fire away! Thanks in advance to those of you who choose to provide feedback to help us make our publication better as we approach our 24th Anniversary by completing the survey. Read More...
Norm's Notes for August 2016
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in with our 272nd monthly edition! We're getting excited around here because, in October, we'll celebrate the 24th Anniversary of Club Insider's founding and launch at the Club Industry Show in Chicago! I spent three days at the 1993 Club Industry Show handing out our 1st edition. It was a tiny little 12-page edition in which I shared what we were going to do with Club Insider, and essentially, I told those Founding Readers that I was going to "Tell-it-like-it-is." We've dedicated ourselves to doing that since day one. So, to ALL of you out there who've been with us from the start by subscribing to and reading Club Insider, including those of you who're reading Club Insider for the first time ever... we can't Thank You enough! But, I'm going to try right now: THANK YOU! Read More...