Club Insider

The Club Insider Archives: June 2012

The River Valley Club Soars After a Rough Start
The Evolution of a Huge Mess to a Huge Success!

By: Norm Cates

Norm CatesNorm CatesThis industry has some really talented owner/operators, and I'd argue that the three individuals I interviewed for this story are some of the most talented people in our business anywhere. This author should know talent when he sees it, and I SEE it in these three. In addition to Joe Asch and Jennifer Poljacik (COO), Jeff Russo is a professional club consultant who specializes in personal training sales and service delivery with his Pro Fitness Program Company. Read More

Management Mistakes All Gym Owners Make
By: Jim Thomas

Jim ThomasJim ThomasActually, we see these mistakes in many situations... by first time and veteran health club owners. When you're running a gym for the first time, you're bound to make a few management mistakes along the way. Since gym owners are typically experts in the field of fitness, they will many times get caught up in the technical aspects of the gym, rather than developing strategies to manage and grow it. Read More

The Birth of the Low Price Competitor!
By: Maria Parrella-Turco

Maria Parrella-TurcoMaria Parrella-TurcoPlease don't dislike me when I say this: the birth of the low price competitor is the best thing to happen to the fitness industry. With over 60 million people still obese in our country and now over 30,000 health clubs, we haven't exactly been the solution to getting our nation fit and healthy. With some exceptions, most of the industry has been driven more by membership sales than it has by results. Read More

The 5 Factors to Making More Money In Your Club
By: Donna Krech

Donna KrechDonna KrechAs fitness industry professionals, we build our businesses on our passion. In a continuation of last month's conversation with Brian Tracy, I asked about making more money. Let's talk about businesses making more money. Read More

Renovating a Legend
By: Bruce Carter

Bruce CarterBruce CarterAfter winning a Super Bowl and having a perfect season, Coach Don Shula, along with his partners, the Graham Companies, opened a spectacular club in Miami Lakes, Florida in 1982. They hired a General Manager, Bill Higgs, whose objective was to achieve the success with the club that would live up to its namesake heritage. The 45,000 square-foot Shula's Athletic Club opened with beautiful facilities, including fitness, racquetball, basketball and tennis. Read More

Ask Sandy!
June 2012

By: Sandy Coffman

Sandy CoffmanSandy CoffmanI was asked to give the closing keynote address at the SEHFA (Southeastern Hospital Fitness Association) Conference on May 11th in Staunton, VA. SEHFA serves hospital fitness professionals and front line employees in five States. The 4-day conference was well organized, well attended, and from all reports, very beneficial. Read More

Former Peak Fitness Owner Banned from Health Club Business for 12 Years
RALEIGH, N.C. - Jeff Stec, former owner of more than 20 Peak Fitness locations across North Carolina, was banned from the health club business for 12 years for repeatedly violating a state law that requires health clubs to maintain sufficient bonds, Attorney General Roy Cooper announced. Read More

Health Club Membership Tops 16% of U.S. Population For Third Consecutive Quarter
BOSTON, MA - The International Health, Racquet & Sportsclub Association (IHRSA) released The IHRSA Trend Report: First Quarter 2012. Conducted in partnership with the Leisure Trends Group, Boulder Colorado, the IHRSA Trend Report explores consumer attitudes' towards health club membership. The latest report focuses on why Baby Boomer and Eisenhower Americans join, stay, and leave their health clubs. Also provided are recent health club member penetration rates for all Americans and breakouts by generation. Read More

Matrix Fitness Achieves 28% Commercial Growth
Johnson Health Tech, Inc. Q1 Retail Sales Up 36%

COTTAGE GROVE, WI - Johnson Health Tech, Inc. (JHT), manufacturer of Matrix Fitness, Vision Fitness, AFG, Horizon Fitness and LIVESTRONG by Johnson fitness equipment, recently announced its first quarter sales results revealing a 23% gain in global retail sales over the corresponding 2011 time period. Overall, worldwide sales for Q1 rose by 22%. Read More

Proactive Partners Announces Company Name Change
CHICAGO, IL - A leader in the fitness center management industry, Proactive Partners announced that it has changed its company name to Midtown Health. The goal of the new name is to align more closely with its sister division, Midtown Athletic Clubs, which owns and operates ten upscale tennis and fitness facilities throughout the United States and Canada. Read More

Dr. Art Curtis Joins Cybex Board of Directors
MEDWAY, MA - Cybex International, Inc. (CYBI ), a manufacturer of premium exercise equipment, announced that Art Curtis, Ph.D, was elected to the company's Board of Directors at its Annual Meeting of Shareholders held May 23, 2012. Curtis, President of Curtis Club Advisors LLC, brings more than 30 years of experience and leadership in the fitness industry to the Cybex board. Read More

Charley Matera Joins REX Roundtables for Executives
REX Roundtables for Executives are pleased to announce the addition of Charley Matera as their newest REX Chairperson. REX brings noncompeting CEOs of leading companies in the same industry together on a regular basis to learn from each other and from our experienced chairpersons. Read More

ABC Financial Announces Release of the New MYiCLUBonline App
LITTLE ROCK, AR - ABC Financial, the leading software and payment processing provider to the health and fitness industry, announced the release of their new MYiCLUBonline iPhone/iPad App. Read More

Norm's Notes for June 2012
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in! Read More

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