The Club Insider Archives: April 2012
Steve and Sally Goldman
Perfecting The Weymouth Club for 25 Years!
By: Norm Cates
Norm CatesTwenty-five years is a long time, and only a few health, racquet and sportsclub owners/operators in America can boast of having achieved that significant milestone in their club business. For those who do, they get there because of a combination of good luck, very hard work and a great, never-wavering determination of mind and spirit.
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The "Insider Speaks"
Former Veteran Canadian Club Owner, John Cardillo, Salvages 17 Clubs from a Broken Deal!
By: Norm Cates
Norm CatesOver the past ten years, Club Insider has reported on self-induced problems that John Cardillo's Premier Fitness Center organization has been experiencing in the Ontario, Canada region with regard to their back office operations, and in particular, the offense of continued collections by his back office of funds after memberships have expired or were cancelled.
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Why You Need to Redesign Your Workout Space
By: Bruce Carter
Bruce CarterRecently, an individual who moved to a new area went shopping for a new club. At her previous club, this individual had been introduced to newer types of training, so she was looking for certain specific things in a club. Off she went from club to club visiting national chains and local clubs.
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The Importance of Lead Capture
By: Erin Dalzell
Erin DalzellI was chatting with a friend about his business, and I asked him why he used Facebook so much even though he didn't like it. His answer hit me hard, "Because that's where my customers are." Are you where your customers are?
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Toothpaste as a Model For Your Club's Growth
By: Will Phillips
Will PhillipsBefore Pepsodent hit the market, only 7% of Americans had toothpaste in their bathrooms. A decade later, it was up to 65%. For your target market, it is likely over 95%. This is real market penetration.
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How to Multiply Profits on Purpose
By: Donna Krech
Donna KrechThe words "on purpose" mean to do something intentionally, with a specific meaning, to achieve a specific destination. The words "multiply profits" simply mean to increase income. Let's get started.
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5 Hot Facebook Marketing Tips
By: Maria Parrella-Turco
Maria Parrella-TurcoFacebook continues to be the most powerful social network on the globe with over 845 million users. Over 350 million of those users are accessing Facebook on their mobile phones. Health clubs simply can't ignore Facebook as part of their online marketing strategy.
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Ask Sandy!
April 2012
By: Sandy Coffman
Sandy CoffmanPublisher's Note: Sandy Coffman is the Dean of Club Programming and has served our industry through her company, Programming for Profit, for 40 years! Sandy wrote an amazing book entitled, Successful Programs for Fitness and Health Clubs: 101 Profitable Ideas, and for the past few years, Club Insider has offered a monthly column we called, Sandy Coffman's Programming Tip of the Month.
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IHRSA 2012 Draws Nearly 12,000
BOSTON, MA - The International Health, Racquet and Sportsclub Association (IHRSA) celebrated IHRSA 2012, its 31st Annual International Convention and Trade Show, March 14 - 17. The high-energy event, held at the Los Angeles Convention Center and L.A. Live Complex in Los Angeles, California, brought together over 11,800 fitness industry enthusiasts from 80 countries, underscoring the global fitness industry's commitment to promoting exercise and wellness for a healthier, more prosperous world.
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IHRSA Legislative Update
California Sales Tax Proposals Threaten Health Clubs
BOSTON, MA - A possible state sales tax on health clubs has emerged in California, as lawmakers aim to replenish state coffers and close a reported $9.2 billion budget deficit. The proposal, Assembly Bill 1963 (AB 1963), would require health clubs to impose the state sales tax on services at a reduced rate of 4%.
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51.4 Million Americans are Health Club Members, Up 2.4%
Club Usage at Record High, Industry Revenue Up 5%
BOSTON, MA - The International Health, Racquet and Sportsclub Association (IHRSA) announced that U.S. health club industry revenue reached $21.4 billion as memberships totaled 51.4 million in 2011. Memberships grew slightly from 2010 by 2.4 percent, while industry revenue increased by 5%. The total number of health clubs remained flat, with a marginal increase from 29,890 to 29,960.
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Inactivity Levels in the United States Rise to 68.2 Million
Physical Activity Study Indicates Children are Slightly More Active
BOSTON, MA - The number of inactive persons in the United States increased to 68.2 million in 2011, up from 67.2 million in 2010, according to a new study released by the Physical Activity Council (PAC), a partnership of six major trade associations in the sports, fitness and leisure industries, including the International Health, Racquet and Sportsclub Asssociation (IHRSA).
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Norm's Notes for April 2012
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in! Check out our terrific cover story this month featuring STEVE and SALLY GOLDMAN's Weymouth Club in Weymouth, Massachusetts! Great club operators, even better citizens!
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