Wellness Continues to Evolve
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Frank Guengerich
I can recall the days not too long ago when, as an industry, we began to use the word "wellness." The interesting thing is that, at that time, if you asked ten different club operators what that word meant to them, you'd get back ten different answers. Now, I think we've got a consensus of what wellness means and how it can be holistically approached.
With that said, wellness continues to evolve. I have the pleasure of working with several incredibly progressive wellness thought leaders, such as Millennium Health and Fitness, Eterno Wellness Resort, SOZO Clubs and the Racquet Sports Professional Association (RSPA, formerly USPTA). All of these organizations are taking wellness to a new level.
Millennium Health and Fitness (MHF) has recently retained my company to assist in growth and operational excellence. MHF is a thriving company specializing in GovCon with an extraordinary team. It's a company on the move as we transition into new business channels, such as corporate, commercial and all things to do with wellness.
Together, we've created a groundbreaking wellness experience called The WELL Culture, designed to deliver impactful, transformative results for our clients and participants. The Well Culture takes a holistic approach to creating a culture of wellness across nine key dimensions:
- 1. Move WELL (Physical Activity) - Incorporating movement and exercise to build strength, flexibility and cardiovascular health.
- 2. Eat WELL (Nutrition and Fuel) - Nourishing the body with balanced, mindful eating to sustain energy and physical health.
- 3. Recover WELL (Sleep and Rejuvenation) - Prioritizing quality sleep to combat fatigue and enhance cognitive function. Focus on restorative and rejuvenating practices and activities, such as stretching, massage, contrast therapy and red-light.
- 4. Think WELL (Mental and Cognitive Optimization) - Optimizing mindset for mental clarity, emotional stability and stress management. Address underlying thought patterns and gain reframing techniques to improve mental wellbeing.
- 5. Connect WELL (Social and Relational) - Building meaningful relationships and community to foster support and belonging.
- 6. Budget WELL (Financial Security) - Achieving financial stability to reduce anxiety and enable long-term planning.
- 7. Feel WELL (Emotional Resilience and Mind-Body Connection) - Understanding emotions role in decision making. Creating a supportive and sustainable path that nurtures (emotional) wellbeing and aligns with personal and professional life.
- 8. Lead WELL (Occupational and Leadership) - Excelling in professional roles through purpose-driven leadership and work satisfaction.
- 9. Thrive WELL (Spiritual and Purposeful) - Cultivating a sense of purpose, values and inner fulfillment for sustained motivation.
Another business that is capturing the essence of wellness is the Eterno Wellness Resort. Unique in every way, not just for Las Vegas, but globally, Eterno will offer an ultra-luxury wellness residential and hospitality mecca with, a spacious fitness center, studios, spa, hydrotherapy, F&B and retail partners that are the best in the world. The longevity and medical wellness facilities and services will put this project over the top. The project will also feature a significant racquet sports complex with indoor pickleball and padel.
SOZO Clubs is a groundbreaking wellness brand. This venture is a collaboration between three industry veterans, bringing over 100 years of collective experience in designing, developing and managing upscale health clubs, country clubs, spas and wellness centers. Focusing on adult members, social interaction and wellness, SOZO has a transformative vision for the health club industry, focusing on an unparalleled member experience.
The Racquet Sports Professional Association (RSPA), led by Brian Dillman, CEO, is launching in partnership with HWLS a comprehensive wellness course curriculum on "The Business of Wellness" to further educate its members. RSPA members will be able to accelerate their education in new ways so that they will continue to surpass all others and stay on the cutting edge of racquet sports and wellness.
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In summary, wellness continues to evolve and is impacting so many businesses. These are just a few examples of clubs and organizations that are elevating their offerings. Those businesses and organizations that continue to adapt and evolve as well will benefit from this opportunity.
