Club Insider

This Month in Club Insider: August 2014

Steve Borghi Busted!
By: Erik Berkman

A co-owner of a health club chain who was accused of freezing out the widow of his deceased partner, and in concert with an outside acquaintance, diverting corporate assets and proprietary information to open competing clubs violated his fiduciary duty to fellow shareholders, a Superior Court judge has determined.

IHRSA Institute Returns!
By: Norm Cates

Norm CatesNorm CatesThe IHRSA Institute followed a long run of 20 years with a 5-year sabbatical that just ended on August 5th with the return of the IHRSA Institute in Chapel Hill, North Carolina. The event ran from August 5 through 8th at the Rizzo Conference Center at the Kenan-Flagler Business School at The University of North Carolina, Chapel Hill.

"Insider Speaks"
The Evolution of Club Insider - Part II

By: Justin Cates

Justin CatesJustin CatesWelcome to Part II of an important 3-part article series that I am both proud of and excited to produce and bring to you. As you, our loyal readers know, we continually try to improve Club Insider, from ease of use in print and online to continuing to provide more and more valuable content that can help the health and fitness club businesses you own and operate become better and better. Some improvements come unannounced, as many are minor. We take the Red Lerille approach and try to improve something every month, no matter how small; however, there are some big improvements coming in the next few months that we have been working on for a while. Today, we continue the process of sharing those improvements with you and announcing when you can expect them.

You Built Your Draft... Now What?
By: Ron Alterio

Ron AlterioRon AlterioYou put in all the work to set up a recurring based Personal Training (PT) model. Now, the million dollar question becomes... how do you keep moving it in the right direction?

The "Perfect Profit" Storm
By: Donna Krech

Donna KrechDonna KrechIf you've seen the movie, The Perfect Storm, you know it refers to two storm fronts coming together to form a massive super-storm! Well, there are trends happening right now that my research suggests are forming the "perfect profit" storm, creating massive financial windfalls, unprecedented results and tremendous goodwill for those in the health and fitness club industry who take advantage of it.

Sell The Dream
By: Derek Barton

Derek BartonDerek BartonWhen I was at Gold's Gym, I said to my colleague, Neal Spruce, the head of our nutrition department back in the late '80s, "I wish we had a computer program that showed people how they look now and what they could look like with our help."

How to Create a Great Kids' Area for Your Club
By: Bruce Carter

Bruce CarterBruce CarterThe question on whether to offer a kids' area is a continuing one in the health and fitness club industry. Some say very few members use the area, so why waste the needed space and add to the payroll? This is especially true if a club is offering lower prices or if it is smaller in size.

How Do You Calculate Retention?
Retention certainly receives a tremendous amount of discussion and press in our industry. Rightfully so because of the key role it has in the financial success of every club.

Programming For The "Fun Of It!"
Creative Programming: Your Key To Success

By: Laurie Cingle

Laurie CingleLaurie CingleCreativity in programming, fee-based or complimentary, can make or break your club business. It makes things fun and exciting. It catches people's attention. Being creative is a conscious effort that takes practice. Here are some easy ways to begin to develop your creativity.

IHRSA Wins Gold Award For Support of Augie's Quest
BOSTON, MA - IHRSA's connection with Augie's Quest is to both support further research for a cure of ALS, Lou Gehrig's disease, and fitness pioneer and friend, Augie Nieto. It certainly is not done for any awards or recognition.

Motionsoft Raises $10 Million Via Route 66 Ventures
ROCKVILLE, MD - Club management software provider, Motionsoft, Inc., raised $10 million in venture capital funding from Route 66 Ventures, LLC. Route 66 is joined by co-investor Edison Partners, a longtime investor in Motionsoft, Inc and other high-growth companies. Motionsoft's healthy, triple-digit growth is built on successful customer retention and a recurring revenue model, making the company an impressive addition to our portfolio.

Gold's Gym Acquires The Rush Fitness Complex
DALLAS, TX - Gold's Gym announced that it has signed a new deal to acquire The Rush Fitness Complex, a regional gym chain boasting 23 clubs in communities including Knoxville, TN; Chattanooga, TN; Dalton, GA; Greenville, S.C.; Asheville, N.C. and the Triad (north-central region of North Carolina). The deal is officially slated to close in the next month.

Club Intel and InMoment Form a Strategic Relationship to Leverage ClubIntel's 50+ Years of Experience
DALLAS, TX - ClubIntel, a member, employee and brand insights firm focused on the health/fitness industry, and InMoment, a customer experience (CX) optimization platform that enables companies to listen to and engage with their customers, have formed a strategic relationship that will leverage ClubIntel's 50+ combined year's experience in the health and fitness club industry with InMoment's proprietary Voice of Customer technology and retail and hospitality industry expertise. This exciting relationship will offer the health/fitness industry one-of-a-kind tools for collecting, analyzing and leveraging the voice of the member to enhance loyalty, advocacy, retention and brand profitability.

The Amazing SPIRIT Club!
BETHESDA, MD - Fitness expert, trainer and disabilities support counselor, Jared Ciner, has developed SPIRIT Fit and Health, a program that is breaking down barriers that keep individuals with disabilities isolated and physically inactive. The mission of SPIRIT Fit and Health is to create opportunities for those with developmental disabilities to learn to maintain and appreciate a healthy and active lifestyle and to encourage independence and integration. Individuals with special needs are 58% more likely to be obese than the general population, as well as having an increased likelihood of anxiety, depression and social isolation. Ciner has created programs that are specifically designed to combat these tendencies by creating a welcoming, interactive and educational environment where individuals exercise, socialize and learn.

Norm's Notes for August 2014
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in!

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