Club Insider

This Month in Club Insider: January 2016

Baptist Health/Milestone Wellness Center
Where You Matter Most

By: Justin Cates

Justin CatesJustin CatesHappy New Year! I hope your holidays were great and the New Year's rush is going even better. Let's dive right into the January 2016 Edition of Club Insider. This month, our cover story features a very interesting story out of Louisville, Kentucky: Baptist Health/Milestone Wellnesss Center, led by President Diane Kelton. Read More...

"Insider Speaks"
When Two Worlds Collide

By: Thomas Plummer

Thomas PlummerThomas PlummerChaos brings opportunity, and the fitness industry is certainly operating in a chaotic mode as we go into 2016. Meaning, if there was ever a time to attack in this industry by anyone looking for growth opportunities, it would be this year. Chaos can be defined for us as an end of one belief system and the beginning of a new era where, no matter what you think you know about the business, the rules have changed and everything you think you know is now horribly wrong. Read More...

ACA Reporting Guidance For 2016
By: Melissa Knowles

Melissa KnowlesMelissa KnowlesIf you're panicking over the reports the Affordable Care Act (ACA) requires your business to produce this month, you're not alone. We've received numerous questions over the past few months from clients and blog readers. In an effort to make the process easier, we've prepared the handy guide that follows. Read More...

Internet Middlemen and the Fitness Industry
Part I

By: Stephen Tharrett

Stephen TharrettStephen TharrettToday's business world has been turned on its head by the newest capitalistic storm: digital middlemen. From food delivery (e.g., GrubHub, U.S. and Just Eat, U.K.) to dining (e.g., Open Table) to lodging (e.g., Airbnb) to massage (e.g., Soothe and Zeel) to ride sharing (e.g., Uber and Lyft) to fast cash delivery (e.g., Nimbl) and now fitness facility access (e.g., ClassPass and Fit Reserve), digital middlemen, or as they are more commonly referred to, Internet Middlemen, have changed the way consumers shop and buyers sell. It's a storm that is driving many Read More...

Music Licensing And An ASCAP Scam
By: Mike Manning

Mike ManningMike ManningA few weeks ago, the CEO of one of my clients called to ask about ASCAP and whether he needed to pay the $1,200 to $1,300 per club per year for music licensing that they were demanding from him in an increasingly threatening way. That question brought back memories for me, and I'm sure many of you have had similar conversations with ASCAP, BMI and/or SESAC. I'm going to use this article to lay out the basic facts of music licensing and give you a couple hints that might help you save some money. Read More...

Tips for Success and Being the Best
Going for the Triple Play...

By: Karen Woodard

Karen WoodardKaren WoodardAs we are in the early stages of 2016, we are implementing our strategic plans that we worked so hard on developing in 2015, and away we go for a successful year! As a manager/leader in your organization, you are clear about what needs to be accomplished to make your strategic plan come alive... but is the staff you lead clear on what needs to be accomplished? Read More...

New Year's Resolutions or ALL-IN?
By: Jarod Cogswell

Jarod CogswellJarod CogswellFor most of us fitness pros, exercise is a priority in our lives. In fact, a day without training is like a dragon slayer without battle. It can be a little depressing. Even our recovery days are much more mentally challenging to be at our very best, and that's why what we do for a living is so awesome... Changing and enhancing lives! Read More...

Perception IS Reality
By: Jon Butts

Jon ButtsJon ButtsLet's use our imagination a little bit. Imagine you are presented with three different offers you can choose from to make a purchase: Offer A is for 50% OFF. Offer B is for 75% OFF. Offer C is for 95% OFF. Which one of these offers do you want? Read More...

Programming For The "Fun Of It!"
Seven Steps to Becoming a Programming Professional

By: Laurie Cingle

Laurie CingleLaurie CingleIn the realm of fitness and wellness programming, nothing is more fun and satisfying than a successful program. Whether success is measured by participation or by profit, all programs require the right number of people enrolled and engaged. Read More...

World Gym Starts 2016 With Deals For Over 40 New Gyms
LOS ANGELES, CA - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, just finished a year-long bulking season, signing deals for more than 40 new gyms. This dynamic growth in gyms is composed of a mix of new gyms and conversions from existing gyms. Read More...

Fastest-Growing Private Company in Tampa Bay Leads a Health Revolution
ST. PETERSBURG, FL - Celebrating 167.7% growth, Corporate Fitness Works was recently recognized as the fastest-growing largest private company in Tampa Bay. Employing over 650 wellness and fitness professionals nationwide, Corporate Fitness Works has been a trusted provider of comprehensive wellness and fitness solutions since 1988. Read More...

AFS Makes Huge Strides in 2015
CHICAGO, IL - The Association of Fitness Studios (AFS) began 2016 by continuing its 2015 momentum based on major accomplishments in a variety of areas, including research, industry relationships and digital development. Read More...

Norm's Notes for January 2016
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in with our 265th monthly edition in our 23rd year of publication! A Happy and Healthy, NEW YEAR to you ALL! YAHOO! Read More...

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