Club Insider

This Month in Club Insider: April 2015

Tom Hatten
and The Mountainside Way

By: Justin Cates

Justin CatesJustin CatesEntrepreneurship is a powerful thing. Like any great power, though, not just anyone can effectively wield it. It takes a very specific type of person to do so. In the world of business, so many have tried, but only a fraction of those who have done so can say they have truly succeeded in taming the beast that is business. Like any beast that is cornered, though, it will try to find a way to change the game in order to escape. Those who cannot adapt to that change are then sometimes consumed by it, even if the future looked bright and they were comfortable just beforehand.

The Claremont Club...
An Amazing Story of Club Innovation and Differentiation - Part II

By: Norm Cates

Norm CatesNorm CatesPart II of this amazing 9,500-word Club Insider Cover Story carries on where we left off last month with a continuation of our in-depth interview with Claremont Club President and CEO, Mike Alpert. Also, to close this amazing cover story, we will hear from Gary Jones. His comments can be found in the Sidebar Below, as he shares the experience he had helping Augie Nieto connect with The Claremont Club and the results Augie achieved.

"Insider Speaks"
Cool People Like Cool Things

By: Derek Barton

Derek BartonDerek BartonSo, I was talking to my long-time friend, Norm Cates, at IHRSA 2015 in Los Angeles. I always enjoy his passion for the health and fitness club industry. In the course of our conversation, he says, "Our industry should be more important to America."

The Fate and Fortune of the Health and Fitness Industry
Part I

By: Stephen Tharrett

Stephen TharrettStephen TharrettThe health and fitness facility industry is an evolving entity, both domestically and internationally. While it is more of an accepted part of the American culture and lifestyle than it was 40 years ago or even a decade ago, the industry remains somewhat susceptible to the whims of evolving global demographics, trendy popular culture and macroeconomic conditions. The fate and fortune, or destiny if you like, of the health and fitness facility industry is now being influenced by these evolving cultural, demographic and economic forces.

Tips To Immediate And Exponential Facility Growth
Even With $10 Clubs All Around You

By: Donna Krech

Donna KrechDonna KrechWe all have competition all around us. Many of us face low-priced clubs. Yet, many of us are producing higher profit than we ever have, even with those clubs down the street... while some clubs close their doors due to their new neighbors. Ever wondered what the difference is between a club that consistently and predictably realizes extraordinary growth and another one that struggles just to make ends meet?

Programming For The "Fun Of It!"
Leverage Your Offerings For Small Group Training Management Success

By: Laurie Cingle

Laurie CingleLaurie CingleSuccess with Small Group Training (SGT) is based on 7 Keys: (1) Leverage Your Offerings, (2) Hire and Retain Champion SGT Trainers, (3) Define Metrics, (4) Identify a SGT Manager, (5) Create a Space, (6) Outline a Marketing Plan and (7) Develop a Budget (See February 2015 Edition). This article outlines three strategies for Key #1, Leverage Your Offerings.

LoDo Denver Home To New Colorado Athletic Club
DENVER, CO - Colorado Athletic Club announced that it will occupy the entire second floor of 1601 Wewatta, a new Class A, 300,000-rentable-square-foot office building located in the Central Platte Valley district of Lower Downtown (LoDo) Denver.

Rick Caro's 19th Annual Financial Panel A Big Draw At IHRSA 2015
LOS ANGELES, CA - The annual IHRSA Trade Show and Convention is the key networking and knowledge-building event in the health and fitness club industry each year. This year, for the Association's 34th time, this once again rang true for the 8,000+ in attendance from 80 countries, March 11-14, in Los Angeles. As in years past, one of the anchor sessions was Management Vision President, Rick Caro's 19th Annual Financial Panel.

Girls On The Run Is #50kStrong
NORTHERN VIRGINA - With a mission of inspiring girls to be healthy and confident, Girls on the Run Northern Virginia is celebrating 15 years of building strong girls. In total, the campaign has impacted more than 50,000 girls in Northern Virginia (and over a million nationwide). On Friday, March 27, the Northern Virginia 2015 campaign kicked off with the message, "Together, we are #50kSTRONG."

LifeTime Fitness Enters Into Definitive Agreement To Be Acquired by Affiliates of Leonard Green & Partners and TPG
CHANHASSEN, MN - LifeTime Fitness, Inc. (NYSE:LTM), The Healthy Way of Life Company, along with Leonard Green & Partners and TPG, announced that they have entered into a definitive merger agreement under which affiliates of Leonard Green & Partners and TPG will acquire LifeTime in a transaction valued at more than $4.0 billion. Other key investors include LNK Partners and LifeTime Chairman, President and Chief Executive Officer, Bahram Akradi, who will remain in his role and has committed to make a rollover investment of $125 million in LifeTime common stock.

The Bay Club Company Enters Los Angeles, Expanding Its Southern California Presence With Acquisition Of Spectrum Athletic Clubs
SAN FRANCISCO, CA - The Bay Club Company, a California-based active lifestyle corporation, announced the acquisition of Spectrum Athletic Clubs, marking the company's highly-anticipated entry into the Los Angeles area. The Bay Club Company will apply its unique model to the newly acquired four campuses across 11 locations, creating the first modernized country club network in Los Angeles --balancing fitness, sports, hospitality and family-- the key pillars of The Bay Club Company's Four Quadrant Playbook.

IHRSA 2015 Slideshow
Check out photos from IHRSA 2015!

Norm's Notes for April 2015
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 checking in!

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