Club Insider

The Club Insider Archives: November 2009

12 Days of Fitness
Clubs for the Cure During the Holiday Season

By: Justin Cates

Justin CatesJustin CatesIt is not often that we devote a cover story to an organization two years in a row. This month, however, in preparation for the coming Holiday Season, we believe the story that is about to be shared is worth the press, and more importantly, your time. Read More

Fifteen Steps to Paradise
Step 3 - Strategy: The Mother of Business Success

By: Will Phillips

Will PhillipsWill PhillipsDuring good times, your club will succeed whether it is well managed or not. Even poor farmers farm well in good years. In the tough times, though, you need a powerful competitive strategy. Read More

Trust Marks
By: Derek Barton

Derek BartonDerek BartonIf you ask a woman to name an important trait she loves about a man, a sense of humor usually tops the list. And, if you ask a guy which trait is the most important to him when it comes to a woman? Read More

Cross-Program Marketing
Using Programs to Market Additional Programs and Services

By: Laurie Cingle

Laurie CingleLaurie CingleTypical in-house marketing of club programs and services consists of flyers, posters and brochures. We cover the walls with them. We tack them on bulletin boards. We put them on easels and move them from location to location in various areas of the club. Read More

What I Learned Visiting Your Club
Part II

By: Casey Conrad

Casey ConradCasey ConradThis is the second part of an article that I began in last month's Club Insider, reporting on my near cross-country trip throughout the United States this summer visiting 36 different health clubs. My objective was to discover what was giving the clubs I visited a competitive advantage in a difficult economy. Read More

Programming Tip of the Month
Five Steps to Programming Success

By: Sandy Coffman

Sandy CoffmanSandy CoffmanYou are probably experiencing more activity in your club these days. New members are interested in getting serious about their exercise program. Existing members are ramping up their usage and are ready to commit to a specific program, such as a cycling class, a group ex class, a group training program or a racquetball, tennis or volleyball league. Read More

Gold's Gym International and Galiani Group Part Ways
Long Time Franchise Group to Spin Off New Fitness Endeavor

DALLAS, TX - Gold's Gym International announced today that it has agreed to mutually part ways with long-time franchisees Kirk and John Galiani. The team of brothers, who helped lead Gold's Gym through one of the key phases of its evolution, will leave to start a new venture (OneLife Fitness). Read More

Norm's Notes for November 2009
By: Norm Cates

Norm CatesNorm CatesHello Everybody! This is your Club Insider Publisher Since 1993 and Tribal Leader checking in at the beginning of our 17th year of publication! Read More

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