Club Insider

About Casey Conrad

Casey ConradCasey Conrad

Casey Conrad has been in the health and fitness industry for over 25 years. She is the author of numerous books, audios and videos on the sales and marketing of health club memberships. She is the President and Founder of the Healthy Inspirations weight loss franchise and the creator of the Take It Off Weight Loss Program, available to health clubs and corporations for licensing.

Phone: N/A
Email: takeitoffweightloss@yahoo.com

Previous Articles

Showing 1 - 25 of 55 Articles

Next 25 Articles | About Our Authors

"Really, I Just Need to Think About It!"

November 1994 - Read Article...

10 Ways Your Club Can Help Fight Obesity

June 2007 - Read Article...

4Cs = "Recipe" for Senior-Member Success

November 2002 - Read Article...

Anchor Your Club To Success

August 1994 - Read Article...

Are Your Web Leads Falling Through the Cracks?

February 2009 - Every club operator I talk with believes the Internet is an important part of how they should be finding more prospects and selling more memberships. Unfortunately, most operators are unknowingly letting hundreds or thousands of eLeads fall through the cracks (an "eLead" is any lead you obtain through using the Internet). This article will outline several of the biggest mistakes club operators are making with attracting and capturing web leads into membership sales. Read Article...

Boost Your SEO With Video

March 2014 - We all know the importance of search engine optimization (SEO) in business. The more optimized your website is, the greater the chance that new prospects will find you during their search for a solution to their fitness challenges and concerns. Unfortunately, although there is a high level regarding the need (and desire) for good SEO, there is a lot of confusion as to how to attain it. Read Article...

Covert Shopping Reveals Sales Mistakes

June 1995 - Read Article...

Critical Website Strategies Every Club Needs
Part II


November 2010 - In the first article of this series, we discussed that the increasing use of the Internet by consumers to locate and research products and the decreased effectiveness of traditional marketing means club operators must utilize the Internet as a significant marketing component. We established that the primary goal of all Internet marketing is to build a massive list of prospects who have opted in to your database. It sounds simple enough, but it is considerably different than traditional "list building." Read Article...

Diversify or Die

March 2007 - Read Article...

Driving Summer Membership Sales

July 2013 - For many health and fitness clubs, the summer represents a slow time in regular membership sales. There is no denying that walk-in club traffic suffers when nice weather drives people outdoors, and the kids who are at home from school interrupts typical schedules. But, A does not always equal B, and this does not mean that membership sales "have to" slow to a crawl. Read Article...

Failing to Plan is Planning to Fail...

January 2005 - Read Article...

Get On-Line Or Get-Out of Business!
Why Every Club Operator Should Be Using Internet Marketing - Part I


October 2010 - Yes, the title of this article is bold, but I won't back down from the statement. As someone who has been in the health club industry for over 25 years now and who specializes in sales and marketing, I predict that, if you don't immediately begin to embrace and utilize the Internet as a significant element of your marketing plan, you will be out of business in the near future. Read Article...

Growing Your Club's Revenues With a Creative Marketing Mix

February 2000 - Read Article...

Healthy Inspirations Is Rolling!

August 2002 - Read Article...

How Technology Improves Referral Success AND Saves Money

July 2009 - Every club operator knows the value of obtaining referrals at the point of sale. New members are happy about their purchase. They are excited about starting a new exercise program. Read Article...

How to Create a Marketing Machine

July 2015 - Marketing: we all need it, we all do it, but most of us aren't satisfied with the results we're getting from it. There are two primary reasons why clubs aren't maximizing their marketing efforts. First, they don't have a 12-month marketing plan that utilizes a diverse number of mediums to create a synergistic effect in their marketplace. Sadly, most make decisions month to month. Second, operators don't make a clear enough distinction between marketing and sales with their membership departments. As a result, one of the most powerful marketing tools, salespeople, don't help drive membership sales. The end result is that, all too often, sales are only from those prospects already walking through the doors. It may sound like doom and gloom, but the great news is that, for most clubs, there is an incredible untapped potential for creating a club marketing machine. Let's explore those possibilities. Read Article...

How to Flatten Out Sales Fluctuations

July 2000 - Read Article...

How to Maximize January's Guest Traffic

January 2000 - Read Article...

Increase Retention By Giving Members Key Strategies For Sticking With Their Exercise Program

December 1999 - Read Article...

Key Tools to Keep Sales People On Track

April 2001 - Read Article...

Key Tools to Managing Your Sales Team

June 2001 - Read Article...

Making 200+ Sales a Day

April 1994 - Read Article...

Maximizing New Year's Revenue Opportunities

February 2008 - Read Article...

Maximizing Sales In This Hyper Competitive Market

November 2015 - Here's the most common question I get from club owners/operators these days: "What can we do to get more traffic through the door?" Maybe you've found yourself asking the same thing lately? It's no secret that the marketplace has more competition than ever before. Between the big box chains, the independent club operators, 24-hour key-card facilities, the boutiques like CrossFit, yoga, Pilates and spin studios, the non-profits and the low-price clubs, the space is very, very crowded. Add to this situation the reality that marketing is just plain difficult. Traditional marketing doesn't work well anymore, yet most haven't seemed to unlock the magic of online mediums. Read Article...

Mining for "Sales Gold"

May 2017 - For many readers, spring has sprung, and that means consumers are coming out of winter hibernation! Shorts are being tried on, and soon enough, bathing suits will be worn. As a result, spring is a time when many consider re-starting the exercise program that has fallen by the wayside. For health and fitness facilities, this means that spring is an ideal time to tap into databases of prospects and former members who have had some exposure to your business. As we know from published studies by IHRSA, a person is 300% more likely to join a fitness facility that he has been exposed to as compared to an advertisement he sees or receives. Read Article...

Next 25 Articles | About Our Authors