The Club Insider Archives: September 2012
Mike Arteaga
Prepared for 40 More Years!
By: Norm Cates
Norm Cates9/11, September 11, 2001, is a second day in American history that lives in infamy. The first being, of course, Pearl Harbor Day, December 7, 1941. 9/11 says it all for all of us these days. 9/11 was a day of emotional agony and great despair for all Americans.
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Exercise
The Case for Counting What Really Counts
By: David Katz
Exercise is not onerous. Now, I know, not every variety of exercise is for everybody. And, there is, of course, pain with extreme exertion, although generally a compensatory sense of accomplishment as well.
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Stuck in the Middle
Part II
By: Karen Woodard-Chavez
Karen Woodard-ChavezIn Part I of this article series, we referred to the concept of "Stuck in the Middle," where many clubs have found themselves over the past ten years with the advent of so many low-price providers on one side that, frankly, do a good job of providing a self-service, equipment-oriented experience. On the other side are the higher end operators who provide a more customized luxurious experience.
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How Many Steps To Success Were Skipped In Your Organization Today?
By: Daron Allen
Daron AllenIf you don't know how many steps were skipped today, you are fighting a losing battle. Albert Einstein is commonly credited with the quote, "Compound interest is the most powerful force in the universe." While he may not have actually said this, one thing is certain, the incredible power of compound interest.
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Can You Share 2 or 3 of Your Greatest Success Stories With Me?
(And, I'll share a secret with you!)
By: Andy Graham
Andy GrahamConfession: I was not overflowing with honesty this past week. I spoke with several friends who are also club owners, and I completely misled them. But, it was for a good cause.
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A Legacy of Healthy Wealth
Part II
By: Donna Krech
Donna KrechLast month, I shared the first third of this article. It will produce an increase in your business and money. The bonus is that it will also bring to your life greater happiness and purpose. The two together bring Healthy Wealth. Teaching you how to make more money in your club is great, but that would be incomplete because that's only one part of you.
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Marketing to Physicians
Five (Affordable) Tips for Success
By: Dr. Cary Wing
Dr. Cary WingHave you been thinking lately that your health club has spent considerable time and energy developing a solid medical fitness platform but the physician referrals have yet to materialize? Where are these referrals and the potential new members? What do you need to do to connect your health club with physicians in your community?
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BTS Joins MDA's Augie's Quest and Commits To Raise $2 Million
ATLANTA, GA - Body Training Systems (BTS), the leading supplier of group exercise programs, is proud to announce its partnership with Augie's Quest, which supports MDA's aggressive fundraising and research efforts aimed at finding more effective treatments, and ultimately, a cure for ALS. BTS will kick off its efforts with a fundraising event at the BTS Summit in Atlanta, GA, November 7 - 10, 2012.
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Industry Best Seller "Selling Fitness" Now in eBook
WAKEFIELD, RI - The book Selling Fitness: The Complete Guide to Selling Health Club Memberships is now available electronically through Amazon's Kindle program.
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Become NFBA Management Certified
"One thing that has been lacking in the fitness industry for years is a certification for business management. The NFBA saw this gap in the industry and decided now is the time to bring it to the fitness professional," says Jillian Russo, director of the National Fitness Business Alliance.
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Gold's Gym International Awards Matrix Fitness Equipment Vendor of the Year
COTTAGE GROVE, WI - Johnson Health Tech North America, Inc. announced that its commercial brand, Matrix Fitness, was awarded 2012 Gold's Gym International's Equipment Vendor of the Year (VOY) at their annual convention, the second such award in the past four years. Matrix was previously awarded VOY in 2009.
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MACMA Annual Conference
Prior to the conference, MACMA hosted a golf tournament and an owner's Roundtable. The golf tournament proved to be fun and entertaining for all involved thanks to Life Bridge sponsoring the beverage cart!
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New IHRSA Trend Report Sheds Light on Health Club Members
BOSTON, MA - The International Health, Racquet & Sportsclub Association (IHRSA) released The IHRSA Trend Report: Second Quarter 2012. Conducted in partnership with the Leisure Trends Group, Boulder Colorado, the report analyzes American attitudes and perceptions surrounding health clubs.
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Fitness Centers Able To Track Exactly How Facebook Generates Revenue With ZANG
SALT LAKE CITY, UT - Businesses with an online presence are struggling to see how time and money put into Facebook actually generates any return on investment, keeping many companies from developing any lasting social media strategy. These developments have lead to the creation of a new app by Zang that allows fitness centers the ability to track analytics related to the effectiveness of a single Facebook share.
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Norm's Notes for September 2012
By: Norm Cates
Norm CatesHello Everybody! This is your Club Insider Publisher and Tribal Leader Since 1993 Checking In!
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