The Club Insider Archives: January 2012
Carol Nalevanko
Making a Village for Health and Fitness
By: Norm Cates
Norm CatesCarol Nalevanko was born in Texas City, Texas, and her Dad was an Air Force man. She really got to see the world while growing up, and as do most youngsters who grow up in a military family, she developed a great love for travel. Carol graduated from the University of South Dakota in 1979 with a degree in Recreation Administration and started to work in the health club industry right out of college.
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The Challenge of Delegation for the Health Club Owner
By: Jim Thomas
Jim ThomasI remember when I opened my first health club. I was hands-on with everything I did, from construction to taking a telephone inquiry. Everything was fine... until I opened health club number two.
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Success Secrets of Top Program Champions
By: Laurie Cingle
Laurie CingleWhile there are many reasons programs fail in health and fitness facilities, those that see the greatest success in programming have one thing in common. They have a strong Program Champion driving the effort.
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The Issue That Confuses Most Owners of Box Clubs Or Training Facilities Is Price
By: Thomas Plummer
Thomas PlummerThe issue that confuses most owners of box clubs or training facilities is price. When clubs hurt for business, the owner figures all it could be is the price, and immediately, he lowers his price believing that, once the price comes down, the memberships go up.
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More Employers Rewarding Healthy Workers With Cash
By: Laurie Tarkan
Laurie TarkanSome companies have begun paying their employees to lose weight and get healthy. In 2010, an estimated 62 percent of employers provided financial incentives to their employees if they lost weight, quit smoking, exercised and/or simply got a checkup, according to a survey by Buck Consultants.
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Maximize Production and Multiply Income in Just One Move
By: Donna Krech
Donna KrechNo one lying on their death bed says, "Boy, I sure wish I would have worked more." We're thinking about family, friends, the legacy we're leaving and our faith, but we are not thinking, "I sure wish I would have worked more."
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What To Do In January When You've Not Prepared for New Year Marketing
By: Chris Russo
Chris RussoWelcome to a brand New Year! Everyone is excited and looking forward to new beginnings and reaching goals, and they are chock full of optimism. Now, it's time to change lives and make money. This is assuming that you have your marketing plan in place for these busiest months of the year. Right?
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Programming Tip of the Month
Dancing Like the Stars
By: Sandy Coffman
Sandy CoffmanOkay, you've got lots of new members right about now. Let's get them started and keep them coming back for more. Let's also offer a new program for all your existing members and a fun program to attract all the inactive members who are coming back for a new beginning.
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Top Health Club Trends For 2012
Health Clubs Respond To Strong Consumer Demand
BOSTON, MA - The International Health, Racquet & Sportsclub Association (IHRSA) has announced its annual list of health club trends for 2012.
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Another Breakthrough in Augie's Quest to Conquer ALS
Augie Hails Agreement with Pharmaceutical Giants
Publisher's Note: This letter from John McCarthy, IHRSA's retired Executive Director, to Ron and Sandy Franco, shares great news on the Augie's Quest front!
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500 and Beyond for Planet Fitness!
National Franchise Hits a Benchmark and Eyes 100+ New Units in 2012
MORTON GROVE, IL - Planet Fitness, the national gym partner for NBC's The Biggest Loser, opened its 500th location on January 16th as the franchise company continues its blistering expansion, with more than 100 new facilities slated for 2012.
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Atlantic Coast Athletic Clubs Working Wonders
GREENE COUNTY, VA - A Greene County senior who has been immobile for the past 25 years due to cerebral palsy recently celebrated her 70th birthday on her own two feet.
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How to Choose a Health Club
Published by IHRSA
IHRSA, The International Health, Racquet & Sportsclub Association, a trade association representing over 10,000 health clubs and fitness businesses across the globe, offers the following suggestions for choosing a health club.
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Norm's Notes for January 2012
By: Norm Cates
Norm CatesHello Everybody and a Happy-Healthy New Year to you all! This is your Club Insider Publisher and Tribal Leader since 1993 checking in! I hope and expect that you and your club(s) are off to a great start for 2012, a very important year in the history of America because of the coming November election!
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