AOM Fitness Programming
The Future of Inclusive, Revenue-Boosting Training
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Sara Kooperman, JD
The fitness industry is buzzing with excitement over Active Older Movement (AOM) Fitness Programming, a revolutionary approach designed to enhance accessibility, engagement and profitability for fitness facilities. This innovative system, rooted in Active Older Adult (AOA) fitness methodologies, ensures that clubs cater to a broader demographic while unlocking new revenue opportunities.
AOM Fitness Programming is gaining traction because it seamlessly integrates science-backed training methods, community-building and financial sustainability. With an aging population seeking effective, low-impact training solutions, facilities must adapt to meet their needs while ensuring business growth.
Implementing AOM Fitness Programming provides a dual benefit, enhancing member retention and financial performance. Here's how clubs can capitalize:
- Increased Membership - Attract and retain older adults, a rapidly growing fitness demographic;
- Diverse Revenue Streams - Offer specialized classes, workshops and small group training;
- Stronger Community Engagement - Build loyalty with a supportive, inclusive atmosphere;
- Competitive Edge - Stand out by catering to an underserved market with cutting-edge, research-backed programming.
How AOM Fitness Drives Revenue Growth
AOM isn't just about movement; it's a strategic business tool. Clubs can boost earnings through:
- Premium Membership Tiers - Offering AOM classes as part of an exclusive membership package.
- Small Group Training - Providing intimate, high-value training sessions at a premium price.
- Certifications and Continuing Education - Training staff to specialize in AOM, creating internal expertise.
- Partnerships and Community Outreach - Working with senior centers, healthcare providers and local organizations to drive membership referrals.
Why Now is the Time for AOM
With aging populations prioritizing health and longevity, AOM Fitness fills a crucial gap in the market. Clubs that adopt this programming will not only increase revenue potential but also establish themselves as industry leaders in inclusive fitness.
The AOM manual provides the blueprint for success, detailing everything from class design to marketing strategies. Whether you're a boutique studio, large gym or community center, now is the time to integrate AOM and tap into a thriving, loyal market.
Don't miss out on this game-changing opportunity. Start implementing AOM Fitness Programming today and watch your membership, revenue and impact grow!
AOM Fitness Programming Certification Coming Soon!
I am excited to announce the upcoming AOM Fitness Programming Certification, designed to equip fitness professionals with the knowledge and skills to effectively train and support active older adults. This certification provides science-backed methodologies, practical techniques and business strategies to help you implement AOM programming successfully. Stay ahead of the industry by becoming an AOM-certified professional! For more information, please reach out to registration@scwfit.com.
