Club Insider

Club Insider Thanks Its Continuing Sponsors

  • For this article, Log In to:
  • Download PDF Download PDF

Justin CatesJustin Cates

From time to time, we take the opportunity to dedicate a Cover Story to those who make it financially possible for Club Insider to continue on: Our Sponsors. This is important to us, because we always want to be able to be there for you, our Esteemed Readers. Further, though, through working with these great companies, we know what they can offer you, and we know their products and services can help your business.

As Club Insider continues its transition to an Online Only publication, now more than ever, we THANK the companies you will read about for their continued sponsorship. And, we THANK you for your readership. This month is also the perfect time for this story, as we enter the final quarter of 2023. Now is the time to plan for 2024, and these companies stand ready to help you soar in the New Year!

So, I invite you to read on. And, I thank you for doing so. You will be happy you did.

Premium Tier Sponsors

Crunch Franchise:

Crunch FranchiseCrunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves two million members with over 440 gyms worldwide in 37 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico and Spain. Crunch is rapidly expanding across the U.S. and around the globe.

Crunch FranchiseCrunch Franchise


John Merrion:

Greg Mcdonough:


See Ad on Page #2.

LA Fitness:

LA FitnessLA Fitness is looking for experienced and high energy Group Fitness Instructors! If you are interested in becoming a fun, motivating and dynamic instructor, and you have experience teaching group fitness classes, APPLY TODAY. Complete an application at the LA Fitness location nearest you or online at If you are interested in learning to teach, sign up for our Fitness Instructor Training.

LA Fitness Instructor Benefits:

  • Complimentary LA Fitness membership;
  • Network of free workshops to maintain continuing education towards certification;
  • Access to teaching at over 575 club locations nationwide, including Canada;
  • Free childcare while teaching, where available;
  • Current onsite music.

Founded in Southern California in 1984, LA Fitness continues to seek innovative ways to enhance the physical and emotional wellbeing of our increasingly diverse membership base. Today, our state-of-the-art clubs span the continent, and we're still expanding. Our strong and successful growth stems from our commitment to understanding and meeting the distinct needs of each community we serve. With our wide range of amenities and a highly trained staff, we provide fun and effective workout options to family members of all ages and interests.



See Ad on Page #5.


MOSSAReenergize Group Fitness With MOSSA

When was the last time you really focused on reinvigorating your group fitness program? Not resuscitating, not reviving, like so many facilities post-COVID, but reenergizing and refilling your rooms?

If it's time to at least reevaluate and refocus, we can help. We're MOSSA, and we develop group fitness solutions for health clubs, to get more people moving. Our system provides all of the components your team needs to deliver and promote inclusive and engaging experiences. Yes, amazing workouts that fill rooms, but also instructor recruitment and training, marketing and member onboarding resources.

And, because it's not just about getting people to group fitness --it's about keeping them coming back-- MOSSA workouts will connect members to you and each other by elevating each workout to a social experience. Our workouts are thoughtfully designed to ensure that each reaches a broad audience, creates community and boosts engagement, keys to attracting and retaining members.


Here's How: We develop workouts with a recipe of Movement, Music, Metrics and Motivation. We call it M4 Programming, and those ingredients ensure every workout is held to the same high standards that go way beyond "safe and effective." We're talking about enticing, encouraging, entertaining, energizing experiences. And, sure, effective at creating results like stronger bodies, healthier hearts, improved moods, boosted brain health and real-life readiness.

  • Movement - There's no use having a good-looking body in the gym that breaks down in real life, so we infuse functional, and fundamental, movements to create "can-do" minds and bodies. We call it a Movement Health approach, and it focuses on the ability to move with ease, less restriction and fewer injuries.
  • Music - Music is the heartbeat of MOSSA workouts. Also, it's workout magic. Music delays feelings of fatigue, makes time fly and literally enhances performance. But, we don't just play any music. We select from popular genres and choose hits from recent decades and today's charts, then custom engineer every song to make it motivating and moving to the broadest possible audience.
  • Metrics - Unlike any workout in the industry, MOSSA's undergo a meticulous field-testing phase. Our worldwide tester team --hundreds of instructors-- deliver future workouts live and return detailed feedback, ranking music and programming for every phase of each workout. We use the feedback to fine-tune, then film and launch.
  • Motivation - You want to deliver the most inclusive possible workouts --something that fits everyone-- so we train instructors to present MOSSA workouts in a motivating, never intimidating way. To be encouraging, never discouraging. They're also equipped with a wide range of options to make sure the workouts fit every mover, whether they want to dial down or dial way up!

Now, let's revisit the original question. How can we help you revitalize group fitness? With amazing workouts as a base, a MOSSA partnership also means support in instructor recruitment, onboarding and marketing strategies, digital resources, and so much more. When you're ready to reenergize your entire team and reestablish yourself as a leader in group fitness, let's talk!


Phone: (800) 729 - 7837

See Ad on Page #19.

Workout Anytime:

Workout AnytimeStarting in the early 1970s, Workout Anytime Founders John Quattrocchi (John Q) and Steve Strickland worked with some of the biggest names in the industry, including Bally and American Fitness. Together, they developed the Workout Anytime Franchise concept, starting from humble beginnings in Douglasville, Georgia, in suburban Atlanta. True to their pioneering spirit, they soon found themselves leading the wave of the fastest-growing fitness segment by applying their winning formula of Quality, Value and Convenience.

Workout Anytime Founders, John Quattrocchi and Steve StricklandWorkout Anytime Founders, John Quattrocchi and Steve Strickland

Today, with just under 200 locations across the country and growing, and a team of some of the most experienced health club professionals in the industry, Workout Anytime is proof of the Founders' firm belief that you can offer members first class fitness facilities at the lowest cost possible and still turn a profit.

Our Mission: To provide a friendly, convenient, life-changing journey with passion. At the same time, create a unique, purpose-driven business opportunity for our Franchise Partners that allows them to achieve their lifestyle and financial goals through hard work, commitment and passion.

Our Vision is to reshape the fitness community where every body aspires to be the best they can be.

Our Values are based on three basic principles: "Think Big, Keep it Simple, and Do it with Integrity."


Terry Harof
Phone: (770) 809 - 1425

See Ad on Page #20.

Primary Tier Sponsors

Augie's Quest:

Augie's QuestFounded by the late Augie Nieto, Augie's Quest is the unwavering force driving breakthroughs in ALS research, defying limitations and empowering hope for a future without this devastating disease. Augie's Quest has been working with ALS-TDI, the world's foremost drug discovery lab focused solely on ALS, since 2006 to bring new treatments and ultimately a cure to those with ALS. Whereas many ALS organizations are focused on everyday support for those living with ALS, Augie's Quest is committed to the greater goal of ending the disease for good.

Incurable is Unacceptable.


Phone: (949) 506 - 1007

See Ad on Page #9.

Health, Wellness and Lifestyle Services:

HWLSHealth, Wellness and Lifestyle Services (HWLS) specializes in health club ownership and operational consulting.

In addition to our consulting services, HWLS is at the forefront of providing medical wellness services and biohacking solutions for commercial clubs.  We recognize the tremendous opportunities in health promotion and guide our clients in delivering these services safely and effectively, all while maximizing profitability. Let HWLS show you how to implement and promote these services so you can take advantage of this emerging new profit center.

With our multi-faceted approach, we are dedicated to helping health clubs thrive. With our wealth of experience, we are experts in driving profitability by optimizing revenue and implementing smart expense control management strategies. Our focus is always on delivering bottom line results and maintaining a strong cash flow.

We understand that attracting, hiring, and motivating top talent can be a game changer for any organization. We have a proven people approach and system for talent optimization.


Frank Guengerich
Phone: (888) 415 - 8140

See Ad on Page #13.


IHRSA 2024It's time to get ready for the 2024 IHRSA Convention & Trade Show, a long-standing fitness industry event for health club and studio operators offering top-notch presenters, including industry legend Mark Mastrov, networking events, and a large trade show.

IHRSA 2024 is open for registrations as it heads to Los Angeles, March 6 - 8, 2024.

After the success of IHRSA 2023, it's safe to say you better start booking your hotel room now, especially because Mastrov is booked as one of the keynoters. Mastrov, principal at New Evolution Fitness Company, founded 24 Hour Fitness, UFC Gyms and Crunch 2.0. He will share entrepreneurial insights, thoughts about the health of the industry and opportunities you should grab to make your business the most successful brand in your market.

The other two keynoters promise to be equally impressive:

  • Mariana Atencio, award-winning journalist and best-selling author of "Perfectly You: Embracing the Power of Being Real," will open your mind about how to get what you want in life by being your authentic self. ABC Fitness is sponsoring Mariana's keynote.
  • Will Guidara - Pulling from his experience as a restaurateur, Will Guidara, best-selling author of "Unreasonable Hospitality," will focus on how to cultivate a thriving environment to ensure you deliver beyond expectations for your members. His presentation is sponsored by Matrix Fitness.

"We can't wait for what is shaping up to be one of our best lineups of keynoters and speakers in years," said IHRSA President & CEO, Liz Clark. "And, we're seeing a lot of our industry partners already booking their space in the trade show for what we're sure will offer fitness industry professionals plenty of opportunities to see new innovations in products and services."

IHRSA anticipates more than 8,000 attendees, 350 exhibitors and more than 150 presenters sharing actionable takeaways on topics of highest importance to health club and studio leaders and their staff.

Education sessions occur March 6 - 8, and the trade show occurs March 7 - 8.

In partnership with Boutique Fitness Solutions, IHRSA 2024 includes a studio summit addressing concerns specific to leaders of this industry segment.

In addition, multiple networking events, including the welcome reception, Planet IHRSA reception and the closing reception, will occur as will forums for Australia, Canada, Europe and Latin America.

The early bird deadline ends on November 17, so book now.

To Register:
To Exhibit or Sponsor:

See Ad on Page #11.

JLR Associates:

JLR AssociatesA Game-Changing Recruitment Approach to Elevate Your Talent Acquisition Strategy

As part of our ongoing commitment to delivering the best possible solutions to meet your recruitment needs, we recently expanded our team by adding seven new Recruiter Specialists. These professionals have a wealth of knowledge and expertise in specialized areas such as aquatics, gymnastics, group exercise, fitness sales, marketing, personal training and boutique studios. They are highly skilled and experienced individuals who excel in their respective fields. With their diligent focus and dedication, they are well-equipped to provide the exceptional service that your search deserves, and each recruiter possesses a deep and skillful understanding of the industry segments they serve, bringing targeted expertise, an extensive candidate network and an understanding of industry intricacies to the recruitment process. This ultimately leads to more effective and successful hires for you, our client!

Dennie NoeckerDennie Noecker

Our Mission is to build lasting and mutually beneficial relationships with both clients and candidates while staying true to our core values. We are committed to serving as trusted partners to our clients and gaining maximum results by finding top-performing talent that fits your culture and will make a positive and lasting impact on your organization. Through these strategic changes, we aim to elevate our partnership within the fitness and wellness industry and our goal is to ensure that we continue providing you with exceptional service and remain a reliable partner for your recruiting needs.

Whether you have questions or need assistance with a search, we are only a message away. Feel free to reach out to any of our recruiters, and they will be happy to schedule a call with you at your convenience. Your satisfaction is our priority, and we look forward to hearing from you!


Dennie Noecker, President of JLR Associates: (609) 430 - 8455 |
Jeff Randall, Founder of JLR Associates: (617) 823 - 9020

Recruiter Specialists

Daniel Plante, Fitness Studio Recruiter Specialist: (856) 412 - 8201
Jason A. Freeland, Fitness Recruiter Specialist: (856) 807 - 5464
Shannon Malooly, Marketing Recruiter Specialist: (856) 807 - 5181
Jaimie Clout, Aquatics Recruiter Specialist: (856) 807 - 5484
Laura Aiello, Group Exercise Recruiter Specialist: (856) 807 - 5348
Tanya Schmidt, Gymnastics Recruiter Specialist: (856) 412 - 8390
Gary Polic, Sales Recruiter Specialist: (856) 886 - 4896

See Ad on Page #7.

Sports and Fitness Insurance:

Sports & Fitness InsuranceA Family-Owned Industry Leader For Almost 40 Years

In 1985, Glynne Simpson founded Sports & Fitness Insurance to market property and casualty insurance to an emerging fitness industry. The company has now grown from a one-person shop to a team of underwriters helping to place insurance for the industry. Still a family-owned business today, Sports & Fitness has a long-standing partnership with Liberty Mutual Insurance as their program administrator for the fitness market. Providing insurance in all 50 States, Sports & Fitness is able to help place general liability, property, workers compensation, umbrella, business auto, professional liability, bonds and so much more.

As an industry leader for almost 40 years, Sports & Fitness Insurance has learned to grow with the industry and expand its specialized insurance coverage into the area of youth and adult sports training as well as adapt to COVID-19 by offering coverage for online training and classes. Providing Admitted and A Rated coverage through Liberty Mutual Insurance allows Sports & Fitness to offer its customers the best coverage and claims administration available.

Contact Sports & Fitness today to get a competitive quote that stands out from the rest!


Kim Tucker, Trainer & Instructor Department Underwriting
Phone: (601) 898 - 8464, EXT 2262

Tiffany Moulds, New Business Club & Studio Underwriting
Phone: (601) 898 - 8464, EXT 2252

Ron Wooten, New Business Sports & Recreation Underwriting
Phone: (601) 898 - 8464, EXT 2229


See Ad on Page #13.

The Transformation Diet Lifestyle Program:

Transformation Diet Lifestyle ProgramA majority of people join fitness clubs for the express purpose of losing excess body fat. Most fitness clubs, however, do not offer a structured, nutritionally-sound fat-loss program. This is a key service that is needed and should be provided to this substantial group of customers. In addition, it is an untapped source of new revenue that can improve the financial operation of each fitness club.

In a newly published book, The Transformation Diet Lifestyle Program, fitness/conditioning expert John Robert Cardillo, presents a refreshing strategy for fat loss. Unlike most diet book authors, Cardillo does a deep dive into the biochemical effects of the foods we eat that cause fat gain. He examines the hormonal connection responsible for fat storage. Cardillo's revolutionary program is based on the science of metabolism. He meticulously reviews science-based studies regarding the interplay of the seven major hormones that control hunger. The eating cycle Cardillo prescribes is conducive to fat loss by stimulating the secretion of hormones that trigger our bodies to use stored fat for energy.

With more than 60% of North Americans being overweight, and obesity rates at 27% in Canada and over 40% in the US., The Transformation Diet Lifestyle Program is timely and badly needed. During his 30-year career, while operating 50+ fitness clubs, Cardillo used his diet program to help thousands of members lose weight, improve their health and transform their physiques. His book features case studies of clients who have achieved extraordinary fat-loss results following this program.

Cardillo is now making his program available to fitness clubs and fitness professionals who take part in The Transformation Diet Certification Program. After certification, they will have the knowledge and step-by-step program books to offer this vital service to their members.

The Certification Program features:

  • How to determine an individual's body type, percentage of body fat and the amount of pounds of fat reduction required;
  • How to formulate a timeline in which the individual will achieve the desired fat loss;
  • How to formulate a daily calorie and macronutrient program based on body type and body fat-loss goal;
  • How to lose body fat without the feeling of being on a diet or food deprivation;
  • How the interplay of hormones affects hunger, weight gain and weight loss;
  • How to control hunger hormones in order to lose 2 - 3 pounds per week (up to 100 pounds the first year);
  • The science and benefits of fasting for fat loss;
  • How to control glucose levels, avoid insulin resistance and Type 2 diabetes;
  • And, much more.

Adding this program to your club's list of services will help your members and/or clients lose unwanted body fat and add a new revenue source to your business. It's a win-win situation for you and your members by helping them achieve their fat-loss goals and transform their physiques.

To learn how you can become a Transformation Diet Certified Fitness Club or Consultant, email us at:

To order the book, go to:

Directory Tier Sponsors

Business Finance Depot:

Business Finance DepotHealth Club Experts dba Business Finance Depot specializes in providing financing for new and existing fitness centers. We have identified and provide all possible methods of business financing, which include equipment financing, SBA loans, the ROBS program and commercial and personal loans.

Our company also specializes in providing financing for many franchise brands, including Work Out Anytime, HOTWORX, Fitness 1440, CKO Kickboxing, Athletic Republic, F45 and The Camp Transformation Center.

When beginning to work with clients, we first identify the dollar amount needed and the use of the funds. The common use of funds typically includes fitness equipment such as treadmills and non-fitness equipment such as computer equipment. This equipment can typically be financed using an equipment lease. Financing equipment will normally require a down payment of no more than 20%, and the repayment term will be no more than five years. The collateral for this transaction is the equipment being financed.

When creating a new location is included, the use of funds includes security deposits to landlords or deposits to purchase the real estate; construction, franchise fees (if any) and working capital. When financing is needed for these uses, SBA loans are the most common method for financing. Since SBA loans have a 70% loan guarantee from the SBA, lenders are typically more aggressive to approve applications. The minimum deposit for SBA loans is 10% and typically range up to 25%. If real estate is being purchased, the repayment term is 25 years, and if the location is being leased, the repayment term is 10 years.

Our company works with companies that specialize in using money from retirement accounts from previous employers known as the ROBS program. By accessing money from retirement accounts to self-fund or partially fund your business, you avoid paying an early withdrawal penalty and paying taxes on the money since you are selling stocks and purchasing stock in your new company.

Finally, our company works with companies that offer commercial and personal loans, borrowing money and using stock as collateral without selling the stock, short term loans and merchant cash advances. In conclusion, our company has identified a wide variety of methods for business financing.


Paul Bosley

Fitness Premier 24/7:

Fitness Premier 24/7Fitness Premier, a place that's not just about lifting weights or breaking a sweat, it's about becoming the best version of yourself! We focus on community and teamwork, growth, support and some pretty top-notch restorative amenities.

Ever heard of a gym that feels like home? Well, that's Fitness Premier. We pride ourselves in being a community and creating a sense of comradery. It's all about lifting each other up and celebrating every small victory along the way. Our trainers and fellow members create an atmosphere that's supportive and will inspire you to push past your limits to be your best self.

At Fitness Premier, we believe that growth isn't just for our members; it's for our staff too. We invest in our team and help support them to hone their skills to create memorable experiences for our members. We're committed to fostering a team of fitness professionals who are passionate about personal development. From training programs to leadership development, we provide our staff with all the tools they need to grow and advance.

Behind the scenes, Fitness Premier has a team ready to provide support and make sure things are handled seamlessly. They're the unsung heroes who ensure everything runs smoothly, from membership management to answering questions in a timely manner. We understand that everyone is busy, and dealing with administrative tasks can be very time consuming. That's why we've assembled a team of professionals who handle all the backend work, so you can focus on what matters most, your Fitness Premier.

Ever dreamed of owning your own fitness facility? Well, Fitness Premier is here to help you make that dream a reality. As a franchise owner, you'll get access to a proven business model, extensive training and ongoing support that's rock solid. You'll be a part of a network of fitness enthusiasts who share your passion for wellness.

If you're not quite ready to take the plunge into franchise ownership but still want to be part of the fitness revolution, our operating partner positions might be the perfect fit for you. We're always looking for leaders with a passion for fitness, a commitment to excellence, and a knack for teamwork. You'll work closely with our franchise owners to ensure that every Fitness Premier club operates at the highest level of quality and service.

Interested in joining the Fitness Premier League? Whether you're interested in franchise opportunities or operating partner positions, Fitness Premier offers a world of possibilities. Visit our website for additional information:

TG - The Gym:

TG - The GymThe Gym is a cut the fat, NO FLUFF, culture driven concept established in 1985. The Gym is among the fastest-growing fitness brands in the United States! Currently, The Gym has nine locations. Our foundation is focused on three basic principles: Mental Health, Physical Health and the idea that everyone has Freedom of Choice. We believe and advocate these principles to improve the lives of the people we serve. We have stood with these principals since Day One. At The Gym, we believe the best way to achieve mental and physical health is through the freedom of choice and a gym culture that is driven by YOU!

The History: The TG brand is different; we are woven into the DNA of American bodybuilding. Our history takes us back to a time when gyms weren't ruled by Investment Bankers, and life revolved around the weight room!

The Movement: Our members and brand partners are the secret sauce that bond our communities together! with over 40 years of experience in the fitness industry, we know what it takes to WIN and WIN BIG!

The Promise: We are ambassadors of freedom. We believe in maintaining the power of choice for our brand partners. With that being said, we used the United States Constitution as template for Freedom within your business.

The Bi-Product: With Culture comes Community, with community comes Connection, with connection comes Influence. You will become the centerpiece for your community, and with that, the flood gates of opportunity will open!

The 1st Step: Get off the couch and come visit a TG to see what all the Hype is about! It is something you truly need to experience. You won't be let down, GUARANTEED!

The Market: Our Model is so unique, every community deserves a TG. The world is your playground!

The Empire: In business for yourself but not by yourself. Over 40 years in the making, we have the sauce that will make you and your business the staple of influence within your community!



• • •

We want to once again thank these excellent companies for continuing their sponsorship with Club Insider during our transformative times. Without them, we would not be in front of you today. For that, we are humbled and forever thankful.

If you'd like to join this great team of companies, I welcome you to review the following Sponsorship Tiers:

  • Directory Tier: Company Logo is included on every page of our website and in every eblast. When that logo is clicked, it directs users to an Advertiser Profile on our website that includes additional company information, contact details and a link to the company's website.
  • Primary Tier: Directory Tier Benefits are included plus the following: Choice of up to a Half Page Ad is included in all versions of Club Insider Monthly. Additionally, Square- and Leaderboard-size Web/Email Ads are included in the Sidebar and Content Areas of our website on a rotating basis with others in the Primary Tier. Finally, the Leaderboard-size Web Ad is included in all Weekly and Monthly eBlasts (totaling 4 - 6 per month, up to 64 per year). All Web/Email Ads will link directly to the company's website.
  • Premium Tier: Directory and Primary Tier Benefits are included with the following modifications: The Half Page Ad becomes a prominently positioned Full Page Ad in all versions of Club Insider Monthly. Additionally, all Web/Email Ads will be denoted as Premium and contained within their own more prominent sections on the website and eBlasts in which they reside.

All Tiers: We introduce all Advertisers in Norm's Notes and provide Editorial Support as requested. Company Name, Tier Level, Page Location and Website Address appears in the Ad Directory.

To learn more about digitally advertising with Club Insider and for our new pricing, please contact me at

Back to Edition

Health, Wellness and Lifestyle Services