Crunch Franchisees Making Big Moves!!!
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CRUNCH - Fitness Ventures and Primetime Fitness announce large acquisition deals in their respective/expansionary territories. The leaders of the two club companies have hundreds of years of experience. Crunch ranked No. 1 in the fitness category for the second year in a row and No. 32 overall in the annual Entrepreneur Franchise 500, the world's most comprehensive franchise ranking. Crunch continues to expand nationwide and push the bar with innovative offerings for its members.
Fitness Ventures Acquires Three Locations in Portland, Plans $75 Million Expansion Across the Market
PORTLAND, OR - Fitness Ventures LLC, one of the fastest-growing franchise operators in the Crunch Fitness system, has acquired the three existing Crunch Fitness locations in the Portland, Oregon market. As part of the acquisition, the company is planning a $75 million investment to bring 15 brand new Crunch locations to the region over the next several years.
Brian Hibbard, CEO of Fitness Ventures, shared his vision for the Portland expansion. "The Portland market has been underserved for years when it comes to high quality fitness centers. We are excited to bring Portland a series of brand new 40,000 to 50,000 square foot Crunch 3.0 locations."
The three existing Crunch locations in Portland were originally built under the smaller 1.0 model, which is significantly different from the larger-scale Crunch 3.0 gyms Fitness Ventures has been rolling out nationwide. The company is currently evaluating its options for these facilities and will either expand and remodel them or relocate them into larger spaces. In either scenario, the goal is to bring all three clubs up to current Crunch 3.0 standards that have been raising the bar for fitness centers across the country.
The Portland acquisition is part of a broader growth strategy for Fitness Ventures, which has rapidly expanded its footprint across the U.S. In the past two years alone, the company has opened dozens of new clubs and entered multiple new states.
Primetime Fitness Expands Presence in New York Metro Area with the Acquisition of 13 Crunch Gym Locations
NEW FAIRFIELD, CT - Primetime Fitness, an experienced Crunch Fitness developer and franchisee, announces the acquisition of 13 new Crunch locations across New York and New Jersey. The gyms were purchased from franchisees Chris Pacifico's Carey Ave Development LLC and Assaf Gal's AD Fitness LLC. This marks a major milestone in Primetime's growth strategy and expands the franchisee's total footprint to 36 locations nationwide.
The newly acquired gyms span key communities in the New York metropolitan area. This expansion strengthens Crunch Fitness' presence in one of the country's most active fitness markets.
"We're proud to be growing our footprint in this iconic and diverse region of the country," said Kevin Laferriere, Primetime Fitness CEO and President. "These clubs have strong existing member communities, and we're excited to bring Primetime's expertise and investment to continue improving the experience for every member who walks through the door."
Each club will continue to operate under the Crunch Fitness brand and receive a series of upgrades designed to enhance the member experience. Planned renovations include updated equipment, refreshed branding and signage, enhanced Relax & Recover zones and streamlined check-in experiences.
"Joining forces with Primetime Fitness at this moment felt like the right move at the right time for our team, our members, and our business," said Chris Pacifico, Managing Partner, PacFit. "I'm excited to continue as an operating partner and to grow with Primetime as we expand our footprint across our collective markets. I'm grateful to my partners and our incredible team for the success we've achieved together."
"This latest acquisition highlights the strength of Primetime Fitness as a franchise partner," said John D'Anna, Chief Development Officer, Crunch Fitness. "Kevin and his team are building an impressive network that's helping Crunch reach more members, maintain operational excellence and continue growing with integrity in competitive markets. We're excited to support their expansion throughout New York and New Jersey."
"Primetime Fitness' continued growth reflects our shared vision of building a premier, high-quality fitness platform," said Wade Daniel, Partner at CapitalSpring. "We have tremendous confidence in the leadership team's ability to scale with excellence, and as the brand expands, we're more energized than ever about what lies ahead." The new locations include:
From PacFit Group:
- Crunch East Windsor - East Windsor, NJ;
- Crunch Garwood - Garwood, NJ;
- Crunch Staten Island - Staten Island, NY;
- Crunch Green Brook - Green Brook, NJ;
- Crunch Staten Island South - Staten Island, NY;
- Crunch Bensonhurst - Brooklyn, NY;
- Crunch Springfield - Springfield, NJ.
From AD Fitness LLC:
- Crunch Crown Heights - Brooklyn, NY;
- Crunch Flatbush - Brooklyn, NY;
- Crunch Greenpoint - Brooklyn, NY;
- Crunch Norwood - Bronx, NY;
- Crunch Richmond Hill - Queens, NY;
- Crunch Rochdale - Queens, NY.
