Club Insider

The Club Insider Advertising Team

Open For Business and Ready to Assist Yours!

  • For this article, Log In to:
  • View eVersion View eVersion | Download PDF Download PDF

Justin CatesJustin Cates

In March of this year, the COVID-19 Pandemic, the Coronavirus Crisis, reached the United States of America, and it changed all of our lives. Our booming economy shut down almost overnight. Our sense of freedom was restricted. Our future became uncertain.

A few months have now gone by, and the task of reopening is upon us. Life will not be normal for a long time, but we are now playing the hand we have been dealt as best we can. We are innovative and resilient. We will win as best we can until we can win absolutely once a vaccine has been found and distributed worldwide.

Through these tough times, Club Insider has tried to do its part with our coverage of the pandemic. For the first time in our history, we dedicated not just one but two complete editions to one topic: COVID-19 and how it is affecting the health and fitness club industry.

Within that first special edition, we covered the closing and what clubs planned to do to survive during that time. Our second special edition began coverage of the re-opening and what clubs expected and planned to do to re-open. Next month, we will feature an article presenting early results and lessons learned from those who have re-opened and are willing to share their results.

Like the clubs of this industry, since March, at Club Insider, we have also done what we needed to do to survive. We have kept the press running and the website humming in order to bring this crucially important information to you. And, there is only one reason why we have survived this pandemic so far: The Club Insider Advertising Team.

So, this month, we seek to thank them for this. We hope you will bear with us as we introduce each of our Advertising Team Members to you, and we hope you will consider them for the needs of your health and fitness club business. As you approach the process of re-opening or have already re-opened, know that these companies are OPEN FOR BUSINESS and READY TO ASSIST YOURS.

Club Insider's Premium Position Advertisers:

Crunch Franchising

Crunch FranchisingWhy Invest with Crunch? Besides the opportunity for a gym-mazing return on investment, owning a Crunch franchise means joining a community of like-minded entrepreneurs, working with a team and system that is tops in the industry, getting in on the gym floor of the fastest growing full-size fitness brand and doing something with purpose: helping people build healthy lifestyles.

Our Advantage: The Crunch Model - When we designed our franchise model, we were guided by years of experience. This approach is designed to maximize returns while being able to adapt to changing business conditions. Our results prove it:

Average Gross Sales Per Unit

Average Cash Operating Profit Per Unit

Average Members Per Unit

As a Crunch franchisee, you present your community an incredible value. From No Judgments, to proprietary group fitness classes, to pressure-free enrollment, complimentary tanning and HydroMassage, to personal and small-group training, you'll have more to offer than your competition and all at an unbeatable price.

Our Philosophy:

  • Stay Small to Grow Large - By focusing on a smaller community of franchisees who develop multiple Crunch gyms, we ensure consistent support and access to the Crunch team.
  • Flexible and Franchisee-Friendly - We've designed Crunch to work optimally in diverse markets with clear operational standards and support from industry experts.
  • No Judgements - Some may call it a tagline, but for us, the originator of No Judgments, it's a way of life. Since 1995, our unfiltered philosophy drives us to create a community and a gym for all.
  • Making Serious Fitness Fun - Let's face it, working out is hard. We know that, which is why Crunch is designed to motivate through a fun and engaging experience.

See Ad on Page #2.

Contact: John Merrion
Phone: (800) 669 - 7162

Integrity Square

Integrity SquareOur mission is to advise, connect and empower fast-growing companies, exceptional entrepreneurs, seasoned executives and capital providers involved in the Health, Active Lifestyle and Outdoors (HALO) sector. Integrity is the guiding principle of our approach with our clients and partners.

Trusted Advisors and Partners - Founded in early 2010, the professionals of Integrity Square recognized a need for a new kind of advisory firm. Our mission is to connect and empower fast growing companies, exceptional entrepreneurs, seasoned executives and capital providers, who all share a common set of values to achieve sustainable growth. We focus on thoroughly understanding our clients' needs and place those needs first. We provide straightforward advice to our clients and deliver on our commitments, allowing us to be The Force Behind Your Growth.

Deep Market Intelligence - The professionals at Integrity Square have spent decades as experts in the active lifestyle and franchise sectors. We pool together experiences as investment bankers, executives and management consultants in these industries. We know the business characteristics, market trends and the participants thoroughly, enabling us to operate efficiently and quickly on behalf of our clients. We deliver creative solutions and unique access and have worked on a variety to M&A advisory, private placement, capital raising and strategic consulting engagements.

See Ad on Page #5.

Contact: Pete Moore
Phone: (917) 543 - 9455


MOSSAOur Mission: Inspiring People to Move - MOSSA has a long history of inspiring millions of people to MOVE. Through the years, our business has touched every part of the fitness industry. This company has its roots in successful health club ownership during the 1970s and '80s, and we were the originators of The Step fitness craze in the '90s. Today, we are the leading developer of professional group fitness programs for health clubs and fitness centers.

MOSSA has the most comprehensive and thorough program development process in the fitness industry. Over 300 hours are poured into each and every workout to ensure participants' enjoyment and success. This includes an unsurpassed, methodical testing phase that consists of 150 test classes for just one workout. The testing phase of program development guarantees the programming of music and exercise is motivational, safe and effective. The MOSSA Program Development Team partners with SAIFAM, our exclusive music supplier, which customizes and engineers songs to ensure MOSSA workouts motivate participants with the highest quality musical experience available.

MOSSA offers 11 professional group fitness programs for health clubs: Group Active, Group Blast, Group Centergy, Group Core, Group Fight, Group Groove, Group Power, Group Ride, R30, 3D30 and MOVE30.

See Ad on Page #23.

Contact: Terry Browning
Phone: (800) 729 - 7837

Workout Anytime

Workout AnytimeOpening your own gym franchise has never been easier when you choose to invest in Workout Anytime. If you're looking into investing in the health and wellness industry, Workout Anytime has a great opportunity for you. Opening a fitness franchise with Workout Anytime is an excellent way to get involved in the booming fitness industry while also helping your community to get healthier and build a business for yourself. At Workout Anytime, our simple business model combined with convenience for our customers has helped us become a fitness fixture in the Southern United States. Now, we're actively expanding across the country and looking to open gym franchises from coast to coast!

Starting in the early 1970s, Workout Anytime Founders, John Quattrocchi (John Q) and Steve Strickland, worked with some of the biggest names in the industry, including Bally and American Fitness. Together, they developed the Workout Anytime Franchise concept, starting from humble beginnings in Douglasville, Georgia, in suburban Atlanta. True to their pioneering spirit, they soon found themselves leading the wave of the fastest-growing fitness segment by applying their winning formula of quality, value and convenience.

See Ad on Page #24.

Contact: Terri Harof
Phone: (770) 809 - 1425

Club Insider's Regular Position Advertisers:

Business Finance Depot

Business Finance DepotBusiness Finance Depot (BFD)is a trademarked name, owned by Paul Bosley launched in 2006 to provide equipment leasing to the fitness industry and fitness equipment manufacturers. In 2010, Paul Bosley became a volunteer for SCORE, and as a result, Paul learned the SBA 7(a), 504 and Express loan process. In 2015, Business Finance Depot was launched and selected by United Franchise Group to provide financing to all of their franchise brands. BFD developed a unique SBA loan process to serve a growing number of franchisors to provide financing to their new franchisees.

See Ad on Page #18.

Contact: Paul Bosley
Phone: (800) 788 - 3884

Club Industry Show

Club Industry ShowGrow Your Business and Build Your Career - The Club Industry Show is the must-attend event for you and your team. The leaders. The innovators. The hardworking staff. The people who make things happen... It's you, the fitness and wellness professionals, who make this the can't miss event for the fitness industry year after year. We've got a one-of-a-kind show planned.

At the Club Industry Show Conference, you will learn the newest concepts, unique approaches and strategies that will impact your business. The Club Industry Show is the only fitness conference focused on the business of fitness. This year's Club Industry Show is giving you the platform to increase your knowledge through a skills-elevating conference with seven tracks and 90+ sessions. Our conference is designed to help you in your business and to build your client base, inspire personal growth and provide insight into the changes in the industry.

The Special Events at the Club Industry Show bring together industry members from every segment of the fitness industry. One of the best parts of attending the Club Industry Show is the opportunity to network. Hundreds of your peers will be there to celebrate, connect and have some fun at the Club Industry Show.

The Club Industry Show Exhibit Hall brings together must-see exhibitors displaying innovative fitness products, technology and equipment. Experience the newest products, services and trends all in one venue.

October 14 - 16, 2020
St. Louis, MO - Union Station Hotel

To Attend:

To Exhibit:

Contact: Crystal Wheeler
Phone: (303) 434 - 9772


IHRSADiscover the Latest Equipment and Technology - The IHRSA International Trade Show is the place for health club operators to discover the newest and best fitness equipment and technology the world has to offer. More than 400 exhibitors come from around the globe to showcase their products and services in a vibrant, high-energy environment you won't want to miss.

Two-day Access to Trade Show - Be the first to see and try out the latest strength and cardio equipment, many of which will be making their debut on the Trade Show floor, and check out the newest models of your favorite machines.

Exercise Programming - IHRSA would not be complete without the very best workout opportunities. Participate each morning in cutting-edge, trendsetting exercise programming and early morning workouts on the Trade Show floor.

IHRSA Supplier Education Series - Learn about new products, trends, revenue and retention opportunities in our Wednesday Supplier Education Series. These seminars are sponsored by IHRSA Trade Show Exhibitors and are invaluable if you want to keep up with the competition and succeed in the fitness industry.

IHRSA exhibitors and attendees agree that IHRSA is one of the most successful industry trade shows. Continuing that tradition ensures IHRSA will be able to deliver an extraordinary opportunity for you to meet and do business with the broadest spectrum of qualified decision-makers in the health and fitness industry.

March 10 - 13, 2021
Las Vegas, NV - Mandalay Bay Resort

To Attend:

To Exhibit:

Contact: Tom Hunt
Phone: (617) 951 - 0055

iGo Figure

iGo FigureThousands of fitness and membership-based businesses worldwide trust the all-in-one iGo Figure Software to run their business. Efficiently managing your fitness center or other membership-based business just became easier with the iGo 360 Fitness Club Management Software by iGo Figure. This ALL-IN-ONE package includes everything you need to run your club, including tracking your members' attendance, results and contracts, processing payments, POS sales, scheduling classes and personal training, tracking inventory and managing your employees, all from one user-friendly interface. The iGo 360 Fitness Club Management Software also provides robust Key Performance Indicators to help you identify trends and opportunities. Integrated payment processing, automated collection features and member retention tools are also available. iGo Figure is a Microsoft Certified Partner and is trusted by thousands of fitness clubs worldwide.

See Ad on Page #7.

Contact: Kyle Zagrodzky
Phone: (866) 532 - 9588

Iron Grip Barbell Company

Iron Grip Barbell CompanyThe Revolution Began In 1993. That's when Iron Grip transformed the fitness industry with an unwavering commitment to groundbreaking design and state-of-the-art production processes, a commitment that raised the standard for commercial free weights forever.

Now the choice of premium fitness centers worldwide, Iron Grip is still the only manufacturer to offer a complete line of equipment that is 100% American-made and one of the few that operates our own state-of-the art manufacturing facility. That's why our name is now synonymous with outstanding quality and durability. In fact, our commitment to quality is matched only by our commitment to product innovation and customer service, which is why we're the largest producer of commercial free weight equipment worldwide.

American to the Core - Iron Grip dumbbells, barbells and weight plates are manufactured right here in the USA, by us, from start to finish. Our fully in-house production capabilities surpass the most rigorous product standards in the industry and deliver the promise of continual innovation. That's why quality will never be a foreign concept to us. So, when you see "Made In America," you see a guarantee that our products will consistently deliver the quality and performance that have made Iron Grip the preeminent manufacturer of free weight equipment in the world.


See Ad on Page #15.

Phone: (800) 664 - 4766

JLR Associates

JLR AssociatesWhen an executive search is done right, the search consultant becomes just that, a consultant to your company. In this critical role, JLR Associates will help you sort through a myriad of talent related issues, including:

  1. 1. Gain a understanding of the real job needs;
  2. 2. What the candidate must accomplish within the first six months to one year to succeed;
  3. 3. Identify candidates for you who have a proven history of success specifically doing that work.

We can help your company throughout the entire hiring process, discussing compensation parameters based on our knowledge of the industry, factoring in competition, job responsibilities and geographic location. We then reach out to those candidates, arrange interviews and assist with salary negotiations. We do this all while maintaining the strictest of confidentiality. As a recruiter, we can take over the job many managers or owners simply don't have time to do. But, more importantly, we can find qualified candidates quickly.

With 40 years of experience in the fitness industry, we have a vast network of candidates and resources that we can tap into. Besides providing qualified candidates quickly, we can advise what salary the company can expect to pay good candidates and how to interview candidates better, which will lead to fewer hiring mistakes. And, we can assist in negotiating offers.

TRUST! JLR Associates has been serving the fitness industry exclusively for 17 years. During this period of time, we have placed over 300 senior level managers in club organizations coast-to-coast. Our database has grown organically and includes over 3,500 candidates and resources nationwide. We know the industry well and those in it!

See Ad on Page #6.

Contact: Jeff Randall
Phone: (781) 251 - 0094

Contact: Dennie Noecker
Phone: (609) 430 - 8455


LA Fitness

LA FitnessLA Fitness is looking for experience and high energy Group Fitness Instructors! If you are interested in becoming a fun, motivating and dynamic instructor, and you have experience teaching group fitness classes, APPLY TODAY. Complete an application at the LA Fitness location nearest you or online at If you are interested in learning to teach, sign up for our Fitness Instructor Training.

LA Fitness Instructor Benefits:

  • Complimentary LA Fitness membership.
  • Network of free workshops to maintain continuing education towards certification.
  • Access to teaching at over 575 club locations nationwide, including Canada.
  • Free childcare while teaching, where available.
  • Current onsite music.

Founded in Southern California in 1984, LA Fitness continues to seek innovative ways to enhance the physical and emotional wellbeing of our increasingly diverse membership base. Today, our state-of-the-art clubs span the continent, and we're still expanding. Our strong and successful growth stems from our commitment to understanding and meeting the distinct needs of each community we serve. With our wide range of amenities and a highly trained staff, we provide fun and effective workout options to family members of all ages and interests.

See Ad on Page #21.

Contact: KC Lee
Phone: (949) 255 - 7215

Sports & Fitness Insurance

Sports and Fitness Insurance CompanySports and Fitness Insurance Corporation (SFIC) is one of the largest fitness underwriting companies in the nation, with a staff of around 30 at the company headquarters in Madison, Mississippi as well as an office in Charlotte, North Carolina. SFIC is licensed in all 50 states, has over 14,000 active policies for health clubs and individual trainers and yoga instructors nationwide and is endorsed by the largest fitness franchise in the world: Curves for Women.

The late John Urmston's daughter, Jennifer Urmston, remains with SFIC as their National Accounts Manager, and Glynne Simpson is still active in the business he started, now joined by his children.

SFIC - The protection you need from people who understand the fitness industry.

See Ad on Page #21.

Contact: Jennifer Urmston
Phone: (800) 844 - 0536


UpSwellWithin 3 miles of your club, there are thousands of people looking to... Get Toned. Look better. Lose an extra 10 pounds. Live longer. Fit into their old clothes. Have more energy. Get stronger. We're the fitness marketing company that will drive them to you. Our promise to you: More members. Period.

We know health club marketing.

This year alone, you will lose 29% of your current members. That means you'd need to gain 40% new members in order to see a 10% growth rate in your gym. But, while you're taking care of current members, managing staff and running your business, you don't have the time or expertise to come up with gym membership marketing ideas. You need a gym marketing company.

UpSwell specializes in print and digital marketing strategies for gyms, health clubs, yoga studios and more. Since 2008, we've helped over 2,500 clubs and studios successfully grow their member bases through hyper-local marketing campaigns.

With a combination of fitness digital marketing and print marketing, we can get your gym the members you need to keep growing.

Our Experience:

Clubs and Studios Served

Campaigns Created and Implemented

New Members Found

See Ad on Page #13.

Phone: (888) 597 - 5611

Visual Fitness Planner (VFPnext)

Visual Fitness PlannerWhat We Do - Visual Fitness Planner (VFP) creates customized sales and member engagement systems that enable health clubs to dramatically improve sales processes, lead and customer relations and leverage statistical data to run more profitable and efficient health clubs. VFP's suite of technology modules transforms lead capture, sales presentation, lead nurturing and long-term member engagement. Eliminate the chaos at the Front Desk, lost lead data, inconsistent club tours and give your brand an upscale, state of the art, "Apple-like customer experience." Put dynamic, customer-centric sales tools in the hands of your Personal Training Sales Team using our proprietary visualization and Health Age technology.

How We Do It - First, we evaluate your current manual sales systems, make suggested modifications, then merge our technology with your newly modified system. Put our 150 years of combined health club experience and our ever-evolving technology to work! Put one or all aspects of the VFP+ Digital Suite to work today!

The End Result - VFPnext assesses interactions throughout the entire sales process and member lifecycle ensuring your revenue reaches its maximum potential. Additionally, VFPnext can put a wealth of statistical information to work for you to improve commercial corporate relationships and sales opportunities.

Since 1999, VFP has grown to serve over 1,600 clubs by building the best sales systems in the industry.

See Ad on Page #9.

Phone: (877) 837 - 1212

Wealth of Wellness

Wealth of WellnessWealth of Wellness helps people Make a Huge Difference and Huge Profits! Save Lives... and Add A Million!

  • Increase Word of Mouth Referrals
  • Make a Bigger Difference in the World
  • System Provided for Every Step
  • Members get Fast, Healthy Results

Clubs like Yours have Added $150,000 in the First 90 Days!

  • Fast, Safe Results for Members
  • Add Completely New Clientele
  • Quick and Easy to Implement
  • No Extra Staff or Equipment Needed

We Save Fitness Centers... From Stress to Success! Feel Warm and Fuzzy knowing you Made a Difference (...Then do a Happy Dance after you check your Bank Account!)

  • Members get Consistent, Measureable Results
  • Increase Weekly and Monthly Revenue
  • Distinguish Yourself from Competitors
  • Five New Income Streams

See Ad on Page #11.

Phone: (903) 277 - 2709


ZeamoReach the Unreachable - Zeamo makes it easy for gyms and clubs to attract company employees and health plan members with money to spend on fitness via their company-sponsored wellness subsidies and reimbursements:

  • A secure platform that generates additive revenue users who are not joining gyms.
  • Generate higher quality guest traffic.
  • A marketing channel that pays YOU every time a lead is generated.
  • Seamless check-in experience for the end-user and the club staff.
  • Total transparency-access user information to market to them for future membership.

See Ad on Page #19.


• • •

Club Insider thanks all of these excellent companies for their advertising investments, and we thank you for considering them for your health and fitness club needs. We trust them, and you can, too!

Back to Edition

Health Club Experts