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Augie's Quest Partners with ALTA Technology Group and The Fitness Technology Summit to End ALS

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Augie's QuestLAS VEGAS, NV - In recognition of ALS Awareness Month, Augie's Quest, ALTA Technology Group and The Fitness Technology Summit are announcing the Augie's Quest BASH to Fight to End ALS on October 22, 2024.

Amyotrophic lateral sclerosis, or ALS, is a progressive neurodegenerative disease that attacks cells in the brain and spinal cord that are needed to keep muscles moving. It slowly takes away the ability to walk, talk, eat, and eventually, breathe. There is no cure for ALS, but there is hope.

Augie's Quest BASH will be in concert with The 12th Annual Fitness Technology Summit at Caesars Palace in Las Vegas, Nevada on October 21 - 24, 2024.

Attendees will be invited to Augie's Quest BASH to Fight to End ALS as part of their conference ticket. Ticket and sponsorship donations will also be available to any supporters.

The fitness industry rallied behind Augie when he was diagnosed with ALS in 2005 because of the impact he had on the industry when he co-founded Life Fitness, and because ALS takes everything away that the industry stands for: strength, movement and health. The BASH represents an opportunity for the fitness industry to come together and celebrate advancements in ALS research made possible by their past support and change the future for people with this devastating disease.

At the BASH, Mark Mastrov will be honored with the first-ever Augie Nieto Fitness Legacy Award. Mark is the Principal of New Evolution Fitness Company and Founder of 24 Hour Fitness Worldwide, Inc. and Crunch 2.0 Global. "Mark Mastrov was integral in launching our engagement with the fitness industry," said Shannon Shryne, Co-Founder and President of Augie's Quest. "When Augie was first diagnosed, Mark chaired our first BASH fundraiser, encouraged the global fitness industry to support our quest and paved the path for our critical work. No one is more deserving of this honor."

Al Noshirvani and Tara Levitt of ALTA Technology Group and the Fitness Technology Summit are happy to support Augie's Quest to Cure ALS and the BASH by co-hosting the event and buying tickets for conference attendees. Al Noshirvani, Co-Founder and Managing Partner, explains, "We are proud to support Augie Nieto's legacy and the important work to find a cure for ALS." Managing Partner, Tara Levitt, adds, "Every year, we align ourselves with initiatives that make a meaningful impact on the fitness community. Supporting Augie's Quest is a natural extension of our commitment to causes that touch and enhance the fitness industry."

In addition to meeting in Las Vegas and partnering with Augie's Quest, The Fitness Technology Summit is also excited to launch two new education tracks for Business and Marketing & Technology, allowing executives in the fitness industry to spend time collaborating and sharing strategies in a deeper, more meaningful way.

Through the past support of the fitness industry, the Augie's Quest Translational Research Center was created to fund groundbreaking studies that are uncovering new insights and potential treatments. Augie's Quest was the lead funder of a novel therapeutic that showed strong Phase 2 results for ALS, as well as other disease indications including kidney and liver transplants.

You can learn more about the Fitness Technology Summit at You can learn more about the BASH by going to

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