Club Insider

Deneen Laprade Named VP of Business Development for Instinctive Insights

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Deneen LapradeDeneen Laprade

COLUMBUS, OH - Instinctive Insights announced that Deneen Laprade has been named Vice President of Business Development. Laprade's responsibilities include lead pipeline development and management, content development and marketing and key account management.

Jeramy Fishel, Instinctive Insights Co-Founder says, "We're thrilled to have Deneen join our team. She's been in the industry for 20 years and has successfully performed in several industry roles that give her a unique, dynamic set of skills that align with our profit-based commitment to club marketing campaigns at Instinctive Insights."

Deneen's fitness industry experience includes club management and operations, and recently, as Director of Sales and Marketing at The Thoreau Club in Concord, MA. Past roles include: Marketing Coach with Canadian-based Susan K. Bailey Marketing and Design, and as Sales Director, Northeast with Impact Mailers, located in Georgia. Laprade has also worked as an independent health club consultant with such clients as Commonwealth Sports Club, HealthQuest Fitness and The Thoreau Club.

Jeramy FishelJeramy Fishel

Fishel goes on to say, "Deneen's passion for the industry, along with her professional experience are an ideal match for the data-driven, full service marketing process we engage in every day. With her leading the business development we intend to expand our reach in fitness by growing our current base of satisfied clients."

Instinctive Insights is a full-service, data-driven marketing agency with one motivation: to truly help clubs, both big and small, be more successful in acquiring and retaining members. They've been helping club clients since 2002 and are currently working with such industry professionals as Healthtrax, Fitness Formula Clubs and Saco Sport & Fitness, to name a few.

If you would like additional information about this topic or Instinctive Insights, email Jeramy Fishel at

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