The Club Insider Archives: September 2009
Mark Mastrov Honored
One-On-One With Club Business Wunderkind Mark Mastrov
By: Norm Cates
Norm CatesImagine a young man who started in the health and fitness club industry working only four hours a week in a Northern California-area Nautilus Center in trade for a membership, ended up borrowing $15,000 from his grandmother to buy an ownership stake in that center, and then, parlayed that investment into $1.68 billion when he sold his 24 Hour Fitness chain of 420 clubs in 2005. Yes, that's $1.68 billion with a B! Read More...
Gold's Gym Owner, Eddie Dail, Suddenly Passes Away
By: Norm Cates
Norm CatesEddie Dail, of Culpepper, Virginia, one of the top Gold's Gym owner/operators in the world, suddenly passed away on August 4th. The cause of death was reported to be a heart attack. Dail had reportedly also suffered two previous heart attacks during this decade. Read More...
Welcome to the Hilton
We Have Beds!
By: Chris Russo
Chris RussoOne of the hardest things to do in marketing is connect emotionally to your prospect. Telling them how much stuff you have in your club just doesn't do it, which makes me wonder why so many clubs continue to make that their message. Read More...
Fifteen Steps to Paradise
Step 1 - Moving Beyond the Recession
By: Will Phillips
Will PhillipsThe recession will be with us for a while, and no one knows how long. Many think consumers will be different, even after the recession ends. I, and others, have written many articles about getting ready for the recession and living through it. Read More...
Programming Tip of the Month
Let's Get Serious About Humor
By: Sandy Coffman
Sandy CoffmanLater this month, I will be addressing the management team of the Parks and Recreation Department for the City of Largo, Florida. They have informed me that their two largest markets for the new programming calendar are "kids and seniors," and they have requested some ideas from me to help them market, promote and administer programs that will result in growth and retention... especially for the older adult market. Read More...
ABC Financial Names Stephanie Johnson Leader of Club Support Division
LITTLE ROCK, AR - ABC Financial, the Health and Fitness Industry's leading Club Management solution provider and technology innovator, announced today a new department dedicated to customers. The newly named Club Support Division will be the sole focus of Stephanie Johnson, who will launch the new division today. Read More...
Fiserv Introduces ClubIQ, Business Intelligence for the Health and Fitness Industry
BROOKFIELD, WI - Fiserv, Inc. (NASDAQ: FISV), the leading global provider of financial services technology solutions, today announced the introduction of ClubIQ, a business intelligence tool specifically built for the health and fitness industry. ClubIQ is a web-based application that provides valuable insight into sales, dues and membership information. Read More...