The Club Insider Archives: January 2010
Lloyd and Roberta Gainsboro's Dedham Health and Athletic Complex
A Jewel In New England
By: Norm Cates
Norm CatesLloyd and Roberta Gainsboro met in college, were then married and have spent their lives bringing fun and fitness to New England. Meet the Gainsboros. Lloyd Gainsboro was born and raised in Newton, Massachusetts and is a former jeweler.
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Advertising
Don't Spend Good Money on Bad Ads
By: Derek Barton
Derek BartonThe big question posed to me is, "How do I advertise in these tough economic times?" Whether in good times or bad, my answer is: Don't spend good money on bad ads.
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Fifteen Steps to Paradise
Step 5 - Key Performance Indicators
By: Will Phillips
Will Phillips"I have personally increased my net profit by 30% in my first year of using Key Performance Indicators (KPIs). Not only that, the understanding of where my business could improve and where I was going wrong was very quickly identified."
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Community Giving
Is It the Secret to Success?
By: Jeffrey Keller
Jeffrey KellerIt's been taught to generations that 'it is more blessed to give than to receive.' But how blessed is it when you give in order to receive? I heard this comment on National Public Radio on December 22nd. The underlying truth of this comment rang true for me, and I began to think about the club industry.
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Why We Train
By: Shawn Vint
Shawn VintSo... you're in the process of making a life-changing decision. It is one that will have an impact for the rest of your days if you follow through. It is one that will affect not only you, but your family, friends and co-workers as well...
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Programming Tip of the Month
Programming for Children
By: Sandy Coffman
Sandy CoffmanI truly believe that programming is going to be the number one direction that successful clubs will take in our immediate future. Yes, it takes work, effort, skilled leaders, marketing and promotions... but it works!
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Jeff Klinger Leaves Anytime Fitness
"Serial Entrepreneur" Eager to Pursue New Start-ups
HASTINGS, MN - If you've ever met Jeff Klinger, then you know there's nothing he loves more than a new challenge. That's why we're pleased for Jeff that he's following his heart and beginning a new chapter in his life.
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A New Year's Message from Joe Moore, IHRSA's Esteemed CEO/President
Greetings! As 2009 draws to an end, I want to take a look back and review some of the fantastic products and services IHRSA offers our members, many of which are included as part of IHRSA membership. As comprehensive as this list is, it is only a snapshot of the value IHRSA brings to grow, protect and promote the industry everyday:
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Apex Introduces New Fat Loss Products
Apex Fitness has done it again! Since 1994, Apex has been the industry leader in the development and distribution of the highest quality nutritional products. With the launch of its new fat loss line, Apex has raised the bar by offering all-natural products to assist anyone who has a fat loss goal.
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World Gym Names Getmembers.Com as New Direct Marketing Partner
ATLANTA, GA - Getmembers.com and World Gym International are proud to announce the signing of a new agreement that makes Getmembers.com the preferred direct marketing vendor for World Gym.
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Norm's Notes for January 2010
By: Norm Cates
Norm CatesHappy and Healthy New Year Everybody! This is your Club Insider Publisher and Tribal Leader since 1993 checking in!
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