Club Insider

Michael Scott Scudder Acquires Fitness Industry Group

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TAOS, NM - Michael Scott Scudder has acquired majority managing partner interest in Fitness Industry Group (FIG - By combining his existing Fitness Business Council/CMETO subscribers with FIG, Scudder will have the largest exposure among the independent health club network in North America (well over 30,000, principally club owners and managers). FIG was created and previously managed by Sherry Robb, who continues as consulting partner and media specialist. Robb runs the newly-formed Fantastic Fan Sites (, which features her social media marketing menu for health clubs worldwide ("Face Candy").

Sherry Robb said, "It's great to be in partnership with Michael. We've known each other a long time, he understands what I've created and he's the guy who will take it to the next level. This arrangement really frees me up to devote the majority of my time to Fantastic Fan Sites and Face Candy ( applications, which are already in great demand! The future of club marketing is social media, and we're positioned to lead the industry in that arena."

Michael Scott Scudder said, "I've long respected Sherry's work, and her ability to put together practical web-based tools at really reasonable prices. With FIG, our engine totally encompasses and expands the services that I offer club owners, managers and industry vendors. FIG will host the most comprehensive education, marketing and vendor resources available. Many applications will be free, and all others will be value-priced. We'll show club operators how they can be the most effective for the least effort and lowest cost, as we move into the new generation of fitness management."

For inquiries, interviews or details, please contact Michael Scott Scudder by phone at (575) 751 - 4220 or email at

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