About Sandy Coffman
Sandy Coffman
Sandy Coffman is the president and owner of Programming For Profit. She brings over 30 years of professional staff training to health clubs and recreational facilities. She was part owner, program director and staff trainer for three multipurpose facilities in Milwaukee, Wisconsin for 11 years and now consults, trains and gives extraordinary motivational and educational presentations for businesses and corporations worldwide. She has also made an enormous impact educating the industry on marketing and programming to the older adult market.
Sandy is a dynamic professional presenter who specializes in customer service, communication skills, client retention, programming, niche marketing and staff evaluation. She is a featured speaker at most major conferences every year, including Athletic Business, Club Industry, the USTA and IHRSA.
Phone: N/A
Email: SLCoffman@aol.com
Previous Articles
Showing 51 - 75 of 84 Articles
Programming Tip of the Month
Your Best Program Needs Your Best Promotions!
September 2008 - A new season, new members and new programs to grow your business are your challenges for the coming year. You can't afford to not make them dynamic successes. Let's start with Step #1 - Dynamic, professional and productive promotions. My book, articles, seminars and consultations will all repeat the mantra, "The goal of programming is increased participation, retention and growth." Read Article...
Programming Tip of the Month
Let's Get Serious About Humor
September 2009 - Later this month, I will be addressing the management team of the Parks and Recreation Department for the City of Largo, Florida. They have informed me that their two largest markets for the new programming calendar are "kids and seniors," and they have requested some ideas from me to help them market, promote and administer programs that will result in growth and retention... especially for the older adult market. Read Article...
Programming Tip of the Month
Take Care of Your New Members with Group Cycling Programs for Beginners
September 2010 - It's a new season, and with new members coming in, there are fabulous opportunities for programming for retention and profit. Take care of your new members now, and keep them forever! I'm all about getting the new member involved comfortably, quickly and successfully. Read Article...
Programming Tip of the Month
Another New Beginning
September 2011 - I can't emphasize enough how important the Fall season is to your programming calendar. It's the best time of the year to offer new beginnings to your existing members and your new members alike. Court-sport programs are sure to excite your new members and rejuvenate your existing members. Read Article...
Programming Tip of the Month
Training For Good Customer Service Must Be Done Over And Over Again - Now Is The Time To Rev It Up!
October 2008 - Any business --especially ours-- would be crazy not to think of the influence that the state of our country and world has on our market and our business today. The economic crisis is now and will continue to effect the mood and actions of our customers as well as our staff. I can't think of a more important time to "kick it up a notch!" Read Article...
Programming Tip of the Month
The Ultimate Promotion - A Party!!!
October 2009 - The ultimate party season is upon us; Halloween, Thanksgiving, Christmas, New Year's and the Super Bowl, so why not get ready to capitalize on beginning and ending your programs with parties that result in fun, fitness and financial success. Yeah, that's what I'm talkin' about, parties that result in growth and retention for your business... programming for profit. Read Article...
Programming Tip of the Month
Professional Communicators or Fitness Center Sentries?
October 2010 - Last month, Club Insider featured the Courthouse Athletic Clubs' Fitness Coach Program, which I was proud to have been part of in their beginning stages of development. Step number one was when I identified a situation that I call "Fitness Center Sentries." The Courthouse Athletic Clubs took action and developed their fabulous Fitness Coach Program. It is strong and professional. Read Article...
Programming Tip of the Month
Try Something Different
October 2011 - My Programming Tip of the Month for October comes from a personal experience. We all know that people should cross train to get the most out of their fitness routines. We know that we should diversify our activities so that we don't get bored. Read Article...
Programming Tip of the Month
"Twelve Days of Fitness"
November 2008 - To be a successful programmer, you must be open minded, creative, innovative and fun loving. A program can be created out of current events, books, fairy tales, movies, song titles, and of course, any calendar event or holiday. With Christmas just around the corner, you can program far beyond the normal club Christmas party. Read Article...
Programming Tip of the Month
Five Steps to Programming Success
November 2009 - You are probably experiencing more activity in your club these days. New members are interested in getting serious about their exercise program. Existing members are ramping up their usage and are ready to commit to a specific program, such as a cycling class, a group ex class, a group training program or a racquetball, tennis or volleyball league. Read Article...
Programming Tip of the Month
Specialty Programs... A Must for December and January
November 2010 - Specialty programs are programs that are run annually, seasonally or as one-time special events. Specialty programs can be run with many different formats and focus on many different niches. They usually will involve several activity areas and departments in the club and almost always will require support and participation by the entire staff. Read Article...
Programming Tip of the Month
On A Scale From 1 To 5
November 2011 - On Thursday, December 1st, I'll be delivering a seminar at the International Council on Active Aging (ICAA) in Orlando, Florida, titled Fun and Fitness for the Aging Population. The seminars and the trade show will offer an infinite number of programs and marketing strategies for all the attendees to take home and add to their 2012 curriculum. Read Article...
Programming Tip of the Month
Happy New Year To All Our New Members!
December 2008 - Yes, along with the New Year comes our largest influx of new members for the whole year. In fact, some say that 40% of your total annual membership joins on or around January 1st. While the usual focus is on new member sales, I'd like to suggest that the most productive focus should be on programming and retention strategies for all those new members. Read Article...
Programming Tip of the Month
A New Beginning
December 2009 - The year 2010 is almost here, and it will offer many new opportunities as well as new challenges. We will have special promotions and make promises to many new members anxious to begin a new and healthier lifestyle. Read Article...
Programming Tip of the Month
Congratulations!!!
December 2011 - First of all, let me say CONGRATULATIONS! to all of you for having a successful 2011. Now is the perfect time to prepare for a fun, productive and profitable 2012 by CONGRATULATING your existing members on their choice for a happier, healthier lifestyle by joining your club. Too many clubs neglect this all important program. Read Article...
Programming Tip of the Month
I Love a Parade!
June 2008 - Read Article...
Programming Tip of the Month
Summer Programming for Retention
May 2008 - Read Article...
Programming Tip of the Month
A New Beginning
April 2008 - Read Article...
Programming Tip of the Month
Spring Break At Your Club!
March 2008 - Read Article...
Programming Tip of the Month
Programming for Holidays
February 2008 - Read Article...
Programming Tip of the Month
Cupid Pays Your Club a Visit!
January 2008 - Read Article...
Programming Tip of the Month
A New Beginning for You and Your New Members
December 2007 - Read Article...
Programming Tip of the Month
The Ultimate Promotion - A Party!
November 2007 - Read Article...
Programming Tip of the Month
Programming Around The Holidays
October 2007 - Read Article...
Programming Tip of the Month
Niche Marketing Begins Now!
September 2007 - Read Article...
Showing 51 - 75 of 84 Articles
