About Jeffrey Pinkerton

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Well, What Questions Should You Be Asking About Group Fitness?
July 2021 - Most successful operators know that group fitness is an important part of their business. It improves engagement, influences retention, and when done well, can drive reputation. Most agree, inside the group fitness room, cool stuff happens, instructors do what they do, and members really enjoy it. Most admit they wouldn't run their business without it. Big picture, it's important. But, often, when diving into the details (scheduling, programs offered, key metrics, etc.), many owners don't have a solid strategy for managing that component of their business. Of course, to be a great leader, you don't need to have all the answers, but you do need to ask great questions. Read Article...

What if the Apple Store Sold Health Club Memberships?
November 2020 - From conversations with customers and potential customers, the typical sales process often goes something like this: (1) meet, greet, ask a few questions and complete a needs analysis; (2) give a tour of the facility showing various features; (3) highlight specific features, explain benefits, present price and discuss personal training; (4) ask for their business, leading with personal training. If yes, book appointment with personal trainer. If no, sign up under standard membership; and (5) give key card, welcome pack and (possibly) one free session with a personal trainer. Read Article...

You Are Where You Eat
Eating at Your Own Restaurant
March 2021 - I imagine that a lot of families have a favorite restaurant. Ours is a Mexican restaurant just around the corner. Even before the pandemic, we were regulars of the weekend dinner order for pickup. Now that our children are in college, the idea of voluntarily choosing to eat dinner adjacent to tables of screaming children and 10-year-old sports teams is... less than ideal. In January, with our college kids home for an extended holiday break and nothing on the calendar but a backyard night around the fire pit, we decided Mexican food would be the perfect addition to the night's no-plan plans. Read Article...

Your Menu of Services
A Recommendation About Recommendations
January 2021 - Great restaurants have small and selective menus. Having a well-curated and thoughtful menu ensures that guests will be able to navigate the offerings and make an informed decision. It also increases the likelihood that the staff have tried everything on the menu and can speak to their experience. On the other hand, a large menu of entrees in a restaurant, or a large menu of options in a health club, is difficult to manage, challenging to market, tough to quality control and impossible for staff to experience in full. If your team struggles to make strong recommendations to every member who walks through your door, I have a recommendation... Read Article...

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