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"Insider Speaks"
Pump Up Your Profits By Extending the Life of Your Out-of-Warranty Exercise Equipment
February 2017 - This is the time of year when fitness club managers turn their attention to building up membership with hopes of healthy profits. Marketing takes center stage as many search for ways to attract and retain club members by spicing up existing services and searching for new income streams. They know from experience that the first few months of the year are when conditions are best for adding members, and thereby, increasing revenue. Wise managers understand that expanding membership is only half the battle. Reducing costs is the other side of the equation. But, how? Read Article...

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