About Ed Tock
Showing 1 - 9 of 9 Articles
Re-package, Re-brand and Re-launch? Or Do We Need To Dig Deeper?
July 2008 - Quality is the number one reason people will support your brand and be loyal. In our industry, it is the quality of the relationship that the member has with the club and its staff that will affect their loyalty. Leading consumer-products companies are investing to revitalize their products and their brand packaging sooner than ever, and with more frequency. Read Article...
Sales is 90% Preparation and 10% Presentation
August 2008 - Success in anything is all about focus, and if you focus on what's critical, then you'll get the results that you need to get right now. The market is more competitive than ever and you need every edge that you can get. The difference between water in its liquid state and steam is only one small degree. Turn the heat up by one degree in your focus and discipline and watch your sales skyrocket! Read Article...
Selling the Value of Your Club to Prospective Members
September 2007 - Read Article...
Want To Increase Retention? Want More Referrals?
September 2008 - The retention process really begins as soon as the new member joins your club! It is not just a new sale but usually someone who is undergoing a behavior modification change in their life. According to industry studies, most new club members are regular non-exercisers when they first join, and 30% of them stop using your club in ONLY 3 weeks! To create a new habit of exercising, the new members need 21 days of positively reinforced behavior. Read Article...