About Ben Midgley

Ben Midgley

Ben Midgley is the Chief Executive Officer and Founding Partner of Crunch Franchise. Since 2010, he has led the creation and development of the company, driving the fastest launch of any full-size franchise in the history of the fitness industry. Previously, he was the President and Executive Vice President of Planet Fitness where he oversaw all aspects of franchise sales and development, improved sales of franchise units by 150% of total network volume and accelerated club openings by 70%. He was also a Senior Director of Corporate Sales at 24 Hour Fitness. Additionally, he is the co-author of the customer-service and sales-management book, Golden Circle Secrets.

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