About Angie Pattengale

Showing 1 - 12 of 12 Articles

'Perception is Value' or 'Enough is Enough'
February 2016 - Which is it? What attracts the club members? Should a club offer more so that it has greater perceived value; or can the club get away with offering just enough? Read Article...

A Value Proposition:
Focus On Your Personal Training Department
December 2015 - There are approximately 54 million health club members in the United States, of which about 13% of them, or roughly 7 million club members, are signed up for sessions with a personal trainer. That's a collective 13% across the entire U.S. health club sector. What percentage of your club members take advantage of personal training services? And, what does it mean to you? Read Article...

Club Certification
August 2010 - One of the main challenges for any club is to keep members coming back through the door. Whenever it is the trainer's intention to focus on safe and effective instruction that rouses the interest in health and fitness amongst members (all while using the club's facilities), there is a win-win for the trainer, the club and the desired fitness goals of both existing and new clientele. Read Article...

Communication 101 and Then Some
April 2018 - Communication. We probably all could use a little assistance or some encouragement in this department. It's usually the first thing that comes up in a marital spat, a heavy debate or any counseling appointment. It definitely plays a major role in business, in our case the club or a personal training business. Poor communication, or lack of it, can put a business out of business. So, let's look at the 4 Rules of Communication and how we can apply those to our business. Read Article...

Do Your Due
Are Your CPTs Still Certified?
May 2017 - t's not enough to check if your new hire is a currently Certified Personal Trainer (CPT), you should do this on an ongoing basis. In this industry, we know that a certification credential has a shelf life which requires continuing education. As a CPT, it is necessary to continue a course of educational experiences, which can be found in many forms. Some trainers attend seminars at trade shows. Some get their continuing education credits through online coursework or hands-on training events. Either way, or all of the above, it's a requirement for recertification through any certification agency (any credible one anyway) to continue a learning path that keeps knowledge fresh and the trainer on the up-and-up. But, how do you know if your club trainers are keeping up on the up-and-up? Do you check? Read Article...

From One Club to Another:
Three Ways to Keep Talent
July 2016 - There's a private personal training studio on the first floor of our office (at NFPT HQ). I don't work inside a large club setting, but I've been in the industry for 20+ years. I know trainers, I know clubs and I know that you can take what works for the smaller setting and scale it to benefit the larger. Now, because I'm realistic, I also know that you can't always take the perks of the small-town feel and make it big-city homey. However, when the goal is keeping talented employees (or contractors), it is possible. I speak specifically of avoiding turnover in your personal trainer department (but, bonus, these principles can apply to just about any department). Read Article...

IDEA World Fitness Convention Celebrates 35th Anniversary!
August 2017 - This year, the IDEA World Fitness Convention celebrated its 35th anniversary, and it was exciting and inspiring to be part of it! Each year, IDEA World brings 10,000+ fitness enthusiasts and industry professionals to one place for high energy, impactful education, inspiring sessions and events and a ton of trainer support products and services. And, of course, there is the personal favorite, the nutrition section of the Expo Hall! Sampling the goodness of healthy new eats was a fun food adventure. Read Article...

IDEA World: A Recap
July 2018 - If you weren't there, you missed something special, but the good news is I'm here to give you the rundown in case you're thinking of attending this event next year. In the distant past, IDEA World was highly recognized for its huge Expo, but it's evolved into a new focus for higher learning. This year, especially, the lens that I saw this show through became clearer for me. This year, we were attendees, not exhibitors, and we were a part of as many events and sessions as possible. Read Article...

Making New Year's Resolutions That Stick
November 2016 - It's hard to believe it's that time of year again. We all know what this means, right? It means more than a few million New Year's resolutions. It is estimated that 40% of all Americans make a New Year's resolution, and most are related to some area of self-improvement. Resolving to improve one's health, fitness and wellbeing are common, admirable goals. So, how can we create a win-win that keeps that resolution steam rolling? Read Article...

Navigating A Trade Show
Our Club Industry Show Experience
January 2018 - It's a new year, and that means the IHRSA Convention and Trade Show will be here before we know it! When attending a trade show, there's a lot of planning involved... if you're going to do it right. To provide you with some tips for IHRSA 2018, I'd like to tell you about our most recent trade show experience at Club Industry 2017. Read Article...

Rules. Who Needs Them? We All Do!
Make Them Count For Your Club and Your Trainers
June 2011 - I'm a fan of standards and guidelines. Let's face it, anyone who has children can appreciate the very basic need for rules and setting standards (and examples). There's something to be said for accountability and consequence. Read Article...

The 2018 Club Industry Show
A Report by Club Insider's Friend and "Roving Reporter" Angie Pattengale
November 2018 - The Club Industry Show is the show where "better businesses are created." This year, October 24 - 26, in Chicago, there were events inside events, which made it a show with something for everyone to choose from. Attendance was up over 20%, and you could see it when making your way through the expo hall, popping into networking events or sitting in on any of the 90+ available sessions. The Club Industry Show included the Wellness Symposium, the CEO Summit, Educational Conference (with 9 different tracks!), Trade Show & Expo and Networking Events throughout its three days. It was three days of learning, growing and connecting, and the hosts at Club Industry aim to please. Read Article...

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Showing 1 - 12 of 12 Articles