Health and Fitness Club Industry News: Chains
Sunday, May 28th, 2023
Orangetheory Fitness Teams Up with Golden Globe Winner and New Mom Gina Rodriguez to Champion the Global Fitness Brand’s “Mother’s Other Day” Movement
Posted: May 3, 2023 in Chains
BOCA RATON, FL - A recent study conducted by Orangetheory Fitness among U.S. consumers revealed that 54% of moms believe Mother's Day is more stressful than an average Sunday. Further, 82% of moms shared that they'd enjoy their Mother's Day celebration more if they had the next day for themselves. Based on these insights, the company is pleased to announce that it is declaring Monday, May 15, 2023, as Mother's Other Day. Read More...
TikToker Allie Bennett Brings Her Viral #TreadmillStrut to Orangetheory Fitness Studios Across the Globe
Posted: March 27, 2023 in Chains
BOCA RATON, FL - Ready, set, strut! Orangetheory Fitness is teaming up with TikToker Allie Bennett to launch her viral #TreadmillStrut workout in its 1,500+ studios around the world. A proud partner of the American Heart Association, Orangetheory will premiere its #TreadmillStrut class on National Walking Day (April 5) to celebrate the most simple, yet powerful, form of exercise that studies have shown can improve heart health and help prevent chronic disease. Read More...
Empire Portfolio Group Opens Newest Orangetheory Fitness Studio in Westbrook – Rock Row, Maine
Posted: March 8, 2023 in Chains
PORTLAND, ME - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Portland, Maine. The new studio will be located in the Rock Row mix-used development and will be the third in the greater Portland area. Read More...
Austin Fitness Group Opens New Orangetheory Fitness Studio in KingsPointe Village – Tulsa, Oklahoma
Posted: March 7, 2023 in Chains
TULSA, OK - Austin Fitness Group ("AFG"), a leading Area Developer and Franchisee for Orangetheory Fitness, announces the opening of a new studio in Tulsa, Oklahoma. The state-of-the-art fitness studio in KingsPointe Village will open on March 9, 2023. This will be the company's largest studio in Oklahoma and its sixth studio in the Sooner State. Read More...
Orangetheory Fitness Taps Grammy Award-Winning Director Dave Meyers for Latest Advertising Campaign
Posted: February 27, 2023 in Chains
BOCA RATON, FL - Orangetheory Fitness announces the launch of The Science Behind It, the brand's latest creative advertising campaign directed by Grammy Award-winner Dave Meyers. The campaign, which will air nationally across linear and connected TV, online video and other premium digital channels, highlights the science that drives the workout's design and leads to measurable results. Coming out of the pandemic and paving the way for consumers' mass return to IRL fitness, The Science Behind It signifies Orangetheory's powerful entry into 2023. Read More...
Empire Portfolio Group Opens New Cotswold, North Carolina Orangetheory Fitness Studio
Posted: January 30, 2023 in Chains
CHARLOTTE, N.C. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in the Charlotte, North Carolina neighborhood of Cotswold. Read More...
Empire Portfolio Group Opens New Great Falls, Virginia Orangetheory Fitness Studio
Posted: January 23, 2023 in Chains
GREAT FALLS, VA - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Great Falls, Virginia. The new studio will be the tenth in the greater Virginia area. Read More...
Empire Portfolio Group Opens New Williston, Vermont Orangetheory Fitness Studio
Posted: January 9, 2023 in Chains
BURLINGTON, VT - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Williston, Vermont. The new studio will be the second in the greater Burlington area. Read More...
Empire Portfolio Group Opens New Orangetheory Fitness Studio in Hell’s Kitchen, New York City
Posted: December 28, 2022 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it has opened a new studio in the Hell's Kitchen neighborhood on the West Side of Manhattan. The Hell's Kitchen location marks the 5th studio owned and operated by Empire in Manhattan. Other studios are located in Chelsea, Midtown West and the Upper West Side. Two additional studios will also open in early 2023 located in the West Village and TriBeCa. Read More...
Empire Portfolio Group Opens New Matthews, North Carolina Orangetheory Fitness Studio
Posted: December 19, 2022 in Chains
CHARLOTTE, N.C. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio in Matthews, North Carolina. Read More...
Empire Portfolio Group Opens New Orangetheory Fitness Studio in College Downs – Charlotte, North Carolina
Posted: December 1, 2022 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading area developer and franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it is opening a new studio in Charlotte, North Carolina. The Charlotte-College Downs studio marks the 13th studio in greater Charlotte and the 58th studio overall, owned and operated by Empire. Read More...
Orangetheory Fitness Continues its Support of Female College Athletes through Partnership with 2022 Women’s NCAA Tournament National Champion and Most Outstanding Player, Aliyah Boston
Posted: November 3, 2022 in Chains
BOCA RATON, FL - Orangetheory Fitness continues its focus on empowering and supporting women by partnering with the 2022 Women's NCAA Tournament National Champion, NCAA Tournament Most Outstanding Player (MOP) and National Player of the Year, Aliyah Boston. As a female-founded company with a history of supporting female college athletes, the Orangetheory team worked collaboratively with Boston to develop a new, custom workout that provides members a taste of her rigorous training regimen, available at participating studios nationwide on Thursday, November 10. Read More...
Orangetheory Fitness Selects NetSuite to Strengthen Its Core Business
Posted: September 28, 2022 in Chains
LAS VEGAS, NV - Orangetheory Fitness, a leading fitness brand and innovator in the fitness and wellness category, has selected Oracle NetSuite to help it give more people a longer and more vibrant life. With NetSuite, Orangetheory will be able to take advantage of an integrated business system to enhance and scale its operations as it expands globally. Read More...
Orangetheory Fitness Announces Kelly Lohr as Chief Marketing Officer
Posted: September 13, 2022 in Chains
BOCA RATON, FL - Orangetheory Fitness announces that Kelly Lohr has been named the company's Chief Marketing Officer (CMO). As Orangetheory continues to advance as a leader and innovator in the fitness and wellness space, Lohr will lead the company's marketing strategy, playing a critical role in driving an evolved member experience, brand relevancy and company growth. This is the latest executive hire for Orangetheory, who recently named Jason Dunlop President of International. Read More...
Orangetheory Fitness Appoints Jason Dunlop as President of International
Posted: September 1, 2022 in Chains
BOCA RATON, FL - As a leading fitness brand, Orangetheory Fitness is committed to continued market growth and new studio openings around the world. To further develop the brand's worldwide presence, Orangetheory announceds the appointment of Jason Dunlop as President of International, overseeing the brand's international studio portfolio and ongoing expansion efforts. Read More...
Orangetheory Fitness Launches Personalized MaxHR Technology at Studios Nationwide
Posted: August 10, 2022 in Chains
BOCA RATON, FL - Orangetheory Fitness announces the launch of the brand's proprietary Orangetheory Personalized Maximum Heart Rate (Personalized MaxHR) algorithm. With the introduction of MaxHR, Orangetheory tracks members' peak heart rates in classes over a period of time and uses that number to generate a member's personal maximum heart rate, ensuring the data literally doesn't miss a beat. This allows coaches to estimate exercise intensity, helping further guide members on when to push further or pull back, ultimately leading to a more customized and impactful workout. Read More...
Empire Portfolio Group Opens New Stamford-West Side, Connecticut Orangetheory Fitness Studio
Posted: May 31, 2022 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it has opened a new studio in Stamford, Connecticut. Read More...
Orangetheory Fitness is on the PATH to Going Green
Posted: April 21, 2022 in Chains, Suppliers
BOCA RATON, FL - A leading fitness brand, Orangetheory, and PATH Water, a leading sustainable bottled water brand, are joining forces this Earth Day to end single-use plastic water bottle consumption in the brand's U.S. studios. Through its continued work with PATH Water, Orangetheory studios have committed to replacing plastic water bottles with Orangetheory-branded PATH bottles to curb and ultimately eliminate plastic waste, a milestone resulting from the brand's existing relationship with PATH Water. Read More...
Orangetheory Fitness Continues Support of Women’s NCAA with NIL Offer to Most Outstanding Player
Posted: March 31, 2022 in Chains
BOCA RATON, FL - A leading fitness brand, Orangetheory, announces it is getting into the game by extending a name, image and likeness (NIL) offer to the forthcoming Most Outstanding Player (MOP) of the Division 1 NCAA women's basketball National Championship game. As part of the offer, the female-founded company will honor an inspirational college woman's athlete and leverage her talents to co-design a custom workout available for Orangetheory members of all athletic abilities and fitness levels. Read More...
Orangetheory Fitness Welcomes to the Stage its First-Ever Chief Music Officer, DJ Steve Aoki
Posted: March 16, 2022 in Chains
BOCA RATON, FL - Orangetheory Fitness announces the appointment of world-renowned artist, DJ and producer, Steve Aoki, as its first-ever CMO – "Chief Music Officer." The newly created role enables Orangetheory to harness the power of music to excite and motivate its members along their fitness journeys with the guidance of a globally-recognized force in entertainment. Read More...
