Health and Fitness Club Industry News: Suppliers
Saturday, February 7th, 2026
Playlist and EGYM Announce Agreement to Merge and $785 Million in New Equity Investments, Bringing Together Global Leaders in Fitness and Wellness Technology
Posted: January 15, 2026 in Suppliers
NEW YORK, N.Y. and MUNICH, GERMANY - Playlist, the newly launched parent brand of Mindbody, Booker, and ClassPass, and EGYM, a global innovation leader in smart fitness technology, AI-enabled workout programming, and corporate wellness solutions, announce a definitive agreement to merge. The transaction includes $785 million in new equity investments and values the combined enterprise at $7.5 billion. The new investment is led by Affinity Partners, with participation from a consortium of existing investors including Vista Equity Partners, Temasek and L Catterton. Read More...
Mindbody and Attentive Commercial Partnership Brings Enterprise-Grade AI Marketing to the Wellness Industry
Posted: December 10, 2025 in Suppliers
NEW YORK, N.Y. - Mindbody, a leading experience technology platform for the fitness, wellness and beauty industries, announces a strategic commercial partnership with Attentive, the AI marketing platform for 1:1 personalization trusted by leading global brands. Read More...
Mindbody Taps Disco to Power Personalized Discovery Ahead of Holiday Wellness Spending Surge
Posted: October 15, 2025 in Suppliers
NEW YORK, N.Y. - Disco, the AI-powered commerce media platform, has partnered with Mindbody, leading experience technology platform for fitness, wellness and beauty, to bring personalized discovery from 1,000+ premium brands into the Mindbody app. Read More...
The Fitness and Wellness Industry is Overwhelmingly Optimistic About Performance, Mindbody’s 2025 State of the Industry Report Finds
Posted: September 24, 2025 in Suppliers
NEW YORK, N.Y. - Mindbody, a leading experience technology platform for the fitness, wellness and beauty industries, releases its 2025 State of the Industry Report. Based on insights from more than 1,400 industry decision-makers worldwide, the report explores where operators are investing, how they're innovating and the strategies they see as most critical for future success. Read More...
Mindbody Powers CorePlus Expansion into the United States
Posted: September 9, 2025 in Suppliers
NEW YORK, N.Y. - Mindbody, a leading experience technology platform for the fitness and wellness industry, announces that long-time partner, CorePlus, will expand into the United States, growing its international footprint to 33 locations. Read More...
Introducing Playlist, the Next Generation Platform for Wellness Experiences
Posted: July 2, 2025 in Suppliers
NEW YORK, N.Y. - Mindbody has introduced Playlist, which brings together Mindbody, Booker and ClassPass under one new parent brand to power experience-driven businesses across fitness, wellness, lifestyle and beyond. Read More...
Mindbody Partners with Rokt to Deliver Highly Relevant Online Ad Experiences to Its Fitness and Wellness Members
Posted: March 18, 2025 in Suppliers
NEW YORK, N.Y. - Mindbody, a leading experience technology platform for the wellness industry, announces it will offer more relevant ads to its membership community through a new partnership with Rokt. As a global leader in ecommerce unlocking real-time relevancy in the moments that matters most, Rokt's AI-powered Brain will enable Mindbody to create a seamless customer experience on its app while also controlling the types of offers eligible to be displayed to members. Read More...
Mindbody Launches Tailored Insurance for the Fitness and Wellness Industry
Posted: July 10, 2024 in Suppliers
SAN LUIS OBISPO, CA - Mindbody, a leading experience technology platform for the wellness industry, announces the launch of Mindbody Insurance, a specialized insurance program designed specifically for Mindbody customers providing comprehensive coverage, support and the most competitive prices reflective of business's actual risk for entrepreneurs and professionals in the fitness and wellness industry. Read More...
Mindbody Announces Strategic Partnership with DivaDance to Elevate Dance Fitness Experience
Posted: April 2, 2024 in Suppliers
SAN LUIS OBISPO, CA - Mindbody, a leading experience technology platform for the wellness industry, announces a partnership with DivaDance, the dynamic pop-music inspired dance phenomenon. This strategic alliance is poised to revolutionize the dance fitness industry, offering an enhanced experience to the DivaDance community and beyond. Read More...
Mindbody Announces Product Improvements and “Zero-Cost Software” Potential with Mindbody Marketplace
Posted: November 20, 2023 in Suppliers
SAN LUIS OBISPO, CA - Mindbody, a leading experience technology platform for the wellness industry, announces a series of significant product improvements to better support the tens of thousands of fitness, beauty and wellness businesses it serves. Notably, the company aims to be a "zero-cost software" for all customers by driving revenue to its customers through the Mindbody Marketplace, with the potential to offset the cost of its product completely. Read More...
