Zumba Fitness and Noom Join Forces to Bring Exciting Offerings to Health and Wellness Communities Worldwide
Posted: August 8, 2024 in Suppliers
Zumba
MIAMI, FL – Zumba, a global leader in dance fitness, and Noom, a leading digital healthcare company committed to chronic disease prevention and empowering people to live better longer announce an exciting partnership aimed at helping individuals worldwide to achieve their health and fitness goals like never before. Through this dynamic collaboration, Zumba and Noom plan to offer a comprehensive array of resources, support and expertise to help individuals embark on their journey towards a healthier and happier lifestyle.
As part of the partnership, Noom members will gain exclusive access to premium Zumba content through the Noom app, allowing them to infuse their fitness routines with the energy, excitement, and effectiveness of Zumba’s renowned workouts. From exhilarating dance routines to targeted fitness sessions, Noom members will enjoy a diverse range of options to keep them motivated and engaged on their wellness journey.
Additionally, Zumba® Instructors will have the opportunity to broaden their skill set and impact by becoming Noom Mindset Coaches for free (for a limited time). This unique offering enables Zumba Instructors to learn Noom’s combination of psychology, technology, and human coaching methodologies. Once trained, Noom Mindset Coaches will have the opportunity to deepen their relationships with their existing clients by serving as their behavior change coach on the Noom platform, and some will further unlock the ability to expand their networks to new clients from Noom as well.
“Through a combination of psychology, technology, and coaching, Noom’s proven programming is designed to improve whole-person health. This is why we are thrilled to partner with Zumba to offer our members access to engaging and effective fitness content, while providing Zumba Instructors with the opportunity to become Noom Mindset Coaches,” said Geoff Cook, Chief Executive Officer of Noom. “Separately, each of our platforms has helped millions of people meet their personal health and wellness goals. Together, we will enable these individuals to cultivate even healthier habits and transform their lives for the better.”
Zumba CEO Alberto Perlman added: “At Zumba, we are committed to empowering people to live healthier, happier lives through the joy of dance and fitness. Beyond this, we are always looking for ways to support our instructors and give them access to growth opportunities. Teaming up with Noom allows us to extend their reach and impact, continuing to provide others with the tools and support they need to make lasting lifestyle changes.”
