TRX Training Club and Sports Illustrated Swimsuit Partner to Create One-of-a-Kind Virtual Training Experience
Posted: July 23, 2021 in Suppliers
NEW YORK, N.Y. – TRX, a global leader in world class training content, digital fitness experiences and functional training products, and Maven, a modern media company that combines superior technology with iconic brands for a best-in-class consumer experience, announced their strategic partnership to create SI Swimsuit x TRX Training Club. The partnership brings to life a dynamic, exclusive training experience via the TRX Training ClubSM app and platform, providing unlimited On-Demand and TRX LIVE classes, plus access to TRX trainers and one-of-a-kind workouts with Sports Illustrated Swimsuit models.
As part of the partnership, TRX and SI Swimsuit will share how the models commitment to an active lifestyle supports their ambition to take on anything. The brands will also celebrate the unique individuality of each woman by sharing their experiences as entrepreneurs, expectant mothers, professional athletes, and more. Both TRX and SI Swimsuit acknowledge that their respective industries under-serve those who want to see individuality and diversity represented in the spotlight and will challenge their audiences with their new content series, “Are you Looking at My Strength?” Through these stories—included in the July issue of Sports Illustrated Swimsuit—and the opportunity to push through TRX Training Club workouts with your favorite SI Swimsuit models, the partnership aims to inspire and power the strongest version of YOU.
“I’ve used TRX in my workouts for a while now, but since working with the TRX Training Club trainers I’ve learned so much more about the benefits of Suspension Training,” said Kate Bock, SI Swimsuit 2020 cover model. “I love that anyone, at any level can do the workouts, plus the lightweight TRX Suspension Trainer is perfect for my on-the-go lifestyle, I just throw it in my suitcase and take it anywhere. I’m excited to share what I’ve grown to love and rely on with the Swimsuit community.”
After signing up to become an SI Swimsuit x TRX Training Club member, users will have immediate access to special workouts and experiences. Sports Illustrated Swimsuit models Kate Bock, Camille Kostek, Danielle Herrington, Gabriella Halikas and Alex Aust, in partnership with TRX Training Club trainers, will lead this community in getting stronger together. Models and trainers will guide users through their favorite TRX moves and full workouts, and will share proper technique and form. Most importantly, these women will show how TRX can be used by anyone, at any level, anywhere. To get started, members will need a TRX Suspension Trainer and a TRX Training Club membership.
“As Sports Illustrated Swimsuit ventures into launching new content experiences, the fitness and wellness space was a natural next step,” said Hillary Drezner, general manager of Sports Illustrated Swimsuit. “Partnering with TRX to create SI Swimsuit x TRX Training Club will allow us to offer our community around the world a unique fitness experience curated by current models and TRX coaches on the TRX Training Club platform.”
“We launched TRX Training Club with a mission of making world-class training accessible to everyone and this dynamic, new offering allows anyone of any fitness level or body type to improve their wellness and movement through an experience that we are uniquely qualified to deliver,” said Brent Leffel, CEO of TRX. “This partnership with SI Swimsuit provides us with an incredible opportunity to deliver on this promise by providing a platform for these inspiring women – including Kate, Camille, Danielle, Alex and Gabriella – to lead and motivate their communities in accomplishing their fitness goals with a focus on strength training and conditioning. We are excited and honored to join the SI Swimsuit family on this important project.”