Peloton Renews Commitment to Wellbeing for Life Program
Posted: November 6, 2024 in Suppliers
Peloton
NEW YORK, N.Y. – Peloton strives to democratize access to physical and mental wellness through its products, content and community initiatives, including its Wellbeing for Life social impact partnerships. For the fourth year, Peloton is committing support to its social impact partners through both financial contributions and non-monetary assets and support.
Since 2021, Peloton has reached more than 400,000 individuals through the Wellbeing for Life community engagement program, including partnership investments, curated Peloton classes and content, and community activations involving our global partners.
“We work alongside our global portfolio of incredible social impact partners to amplify and support their impact in their communities,” said Alia McCants, Senior Director, ESG – Social Impact at Peloton. “We want to break down barriers to physical fitness and wellbeing in our communities, and our partners are the experts on the ground advancing this critical work. As we look ahead to the fourth year of the program, we’ll continue to identify and disrupt systemic inequities in health and wellness to build stronger communities globally.”
With this year’s renewed commitment, Peloton will be supporting 16 partners, including:
261 Fearless
261 Fearless is a global organization helping women from varied backgrounds gain self-esteem and grow in fearlessness through running in the US, UK, Germany, and Canada. Together, we’ve expanded their high-quality, year-round education program to new women leaders and coaches. Since partnering with Peloton in 2021, 261 Fearless has seen program participation grow over 150%, with a 100% increase of female coaches in club communities across markets.
Ali Forney Center
The Ali Forney Center (AFC) protects LGBTQ+ youth from the harms of homelessness and equips them with the tools needed to live independently. Since 2021, Peloton has supported AFC’s medical and mental health services for over 350 homeless youth, including intensive care management, therapy, transgender care, and art therapy programs.
“I can confidently and wholeheartedly say that Peloton has been an invaluable partner in our mission to protect and care for LGBTQ youth. Over the years, this partnership has not only elevated AFC’s presence in the community but also helped shine a light on the rejection and abuse so many LGBTQ young people endure. Beyond that, Peloton has brought volunteers to our center, donated essential goods and products for our clients, and provided steadfast support in numerous other ways,” said Alex Roque (he/him), President and Executive Director of the Ali Forney Center.
Asian American Federation
The Asian American Federation (AAF) works to get Asian American communities more justice, wellness, and opportunities. Since 2021, Peloton has supported the AAF’s Hope Against Hate Campaign, which makes people feel safer and more empowered to face hate violence against Asian Americans. A recent report from AAF shows that survey respondents think the Campaign’s Community Safety and Safe Zones Programs have made them feel safer in their neighborhoods. Peloton also helped launch AAF’s first-ever Asian Mental Health Directory to help Asian Americans find mental health providers who understand Asian cultures and languages.
Beyond Blue
Beyond Blue is an Australian mental health and wellbeing support organization that has provided resources for people at all stages of the mental health continuum for over 20 years. Peloton proudly backs the Beyond Blue Support Service, which provides free, 24-hour mental health support, advice, and referrals to people across the country. After contacting Beyond Blue’s 24/7 Support Service 76% of people felt less distressed and 85% of people felt they received helpful information. Since 2021, Peloton’s funding has allowed Beyond Blue to invest in enhancements to the Support Service and peer-to-peer online forums, like improving accessibility, expanding digital support channels, and strengthening insights and analysis to ensure the Service remains sensitive to community needs.
GirlTREK
GirlTREK is America’s largest nonprofit focused on the health of Black women and girls. The organization aims to inspire its network of over 1.3 million Black women and girls to use daily walks as a practical healing tool for combating inactivity, isolation, and injustice. Since 2021, Peloton has supported GirlTREK in creating culturally relevant programming aimed at inspiring Black women and girls to move at life-saving levels. With the support of Peloton, GirlTREK has mobilized students on HBCU campuses and produced Black History Bootcamp, an award-winning walking podcast. Additionally, GirlTREK has created a new culture of health through our many walking campaigns including Self-Care for Freedom Fighters 10-Week Walking Challenge and the annual Black Family 5K.
International Psychosocial Organisation (Ipso)
Based in Berlin, the International Psychosocial Organisation (IPSO) uses an innovative approach to provide culturally responsive mental health resources for the community, by the community. Peloton has supported IPSO’s ongoing value-based counseling sessions for migrants and refugees in Germany, as well as the creation of IPSO’s mental well-being video app to make counseling more accessible to mobile communities. Since 2021, Peloton-supported improvements in the IPSO-Care app have contributed to over 17,000 counseling sessions, with 96% of people saying their counseling experience was positive.
London Friend
London Friend provides counseling and support group services for the LGBTQ+ community in the UK. With Peloton’s support, London Friend has expanded its work to improve the mental health and well-being of LGBTQ+ people, including the volunteer counselor program, which served over 1200 individuals in the past year. 72% of participants in the counseling program reported a decrease in depression and anxiety, while 80% reported a decrease in mental distress.
Mixteca
Mixteca’s mission is to empower the Latin American and Indigenous communities in New York by providing them access to services that enhance their quality of life, allowing them to reach sustainable social and economic development. Peloton began partnering with Mixteca in 2023 to support their Mental Health & Resilience Program for Asylum Seekers, which provides intergenerational, culturally guided, and language-specific mental health counseling with a focus on immigration trauma and gender-based violence. Peloton is also supporting Mixteca on local initiatives such as the Food Justice program, and Bailoterapia dance therapy for newcomers.
Pride Frisco
Pride Frisco is the first and only LGBTQIA+ nonprofit resource center in Frisco, Texas, which is among the fastest growing cities in the nation with a population of 230,000 and growing. Pride Frisco is a new social impact partner for Peloton in 2024, and Peloton is pleased to support the public charity’s year-round education, programming, professional resources, scholarships, and collaborations.
Sporting Equals
Sporting Equals collaborates with both grassroots and national-level organisations and partners to promote ethnic diversity across sport and physical activity throughout the UK, including Scotland. Their BACK2ACTIVE programme has delivered over 1,600 fitness sessions to more than 17,000 participants, offering activities ranging from Bollywood dance to kickboxing, reflecting the diverse communities they serve and promoting healthy, active lifestyles. Since the launch of their partnership with Peloton in 2021, Sporting Equals has reached over 32,000 individuals, trained over 600 community volunteers and coaches, and developed three cohorts into boardroom and non-executive level positions.
“We are thrilled to renew our valued partnership with Peloton, in championing ethnic diversity in sport. Peloton has been instrumental in creating opportunities that promote a healthy and active lifestyle by assisting us with supporting ethnically diverse community organisations. Together, we look forward to continuing our work through the shared mission of promoting community cohesion and, importantly, to take action to eradicate racism in sport. Peloton have supported the Sporting Equals awards for the past two years helping to showcase role models across all levels of sport to inspire the next generation,” said Arun Kang, CEO of Sporting Equals.
The 519
The 519 is a Toronto-based organization that provides a wide range of services and supports built by, with, and for 2SLGBTQ+ communities. Since 2021, Peloton has helped The 519 serve over 101,000 community members through funding vital health and wellness workshops and activities for newcomers, youth, Black, Indigenous, and racialized communities, and people living on low incomes. Programming has included an Annual Sports Day for 300 LGBTQ+ newcomers, and weekly wellbeing workshops. Qualitative data from participants point to strong increases in feelings of self-worth, body positivity, and connections to community—values at the core of Peloton’s mission.
The Steve Fund
The Steve Fund promotes the mental health and emotional well-being of young people of color and their families in the US. Together, Peloton and the Steve Fund are amplifying its mission to bring culturally competent mental health resources and programs to communities across the US, such as workshops, events, and peer wellness circles. These resources and programs are positively impacting participants’ knowledge and attitudes around mental health; for example, 97% of young people of color indicated that they are likely to integrate the mental health and wellness topics discussed during the Steve Fund workshops into their personal lives.
The United Service Organizations (USO)
Since 2021, Peloton has partnered with the United Service Organizations (USO) to stand by the people who serve in America’s military and their families. Peloton supports USO Centers, a home away from home for service members with activities and special events, as well as programs such as the USO Transition Program to help service members or military spouses transition from being in the military to civilian life. Peloton has also donated Peloton App memberships to support the well-being of military spouses, and shared unique experiences for service members to enjoy community through fitness at the Peloton Studios in New York City.
Women’s Health and Economic Development Corporation (WHEDco)
The Women’s Housing and Economic Development Corporation (WHEDco) helps to create access in the South Bronx to resources that support thriving neighborhoods: from high-quality early education and after-school programs, to fresh, healthy food, cultural programming, and economic opportunity. Since 2021, Peloton has supported WHEDco’s wellness center and fitness and wellness programming at its Bronx Commons mixed-use affordable housing development, with all respondents in a survey measuring resident impact stating that “someone like me” is welcome, and that the center has given them a more positive attitude towards health and fitness. For Peloton’s ongoing support of WHEDco, Peloton was awarded the Community Builder Award in 2022.
“Peloton has demonstrated time and again its commitment to improving access to fitness and wellness opportunities within the Bronx communities the Women’s Housing and Economic Development Corporation (WHEDco) serves. Together, WHEDco and Peloton are advancing efforts that support the holistic physical and mental wellbeing of youth, families, and elders. With Peloton’s support, WHEDco is creating and activating new synergies through its multifaceted residential and community facilities and its programs incorporating individual and group fitness, mental health and comprehensive family support services, community engagement, performing arts and arts education, positive early childhood and youth development, healthy food and nutrition, and more. Thank you, Peloton, for showing up for WHEDco and the Bronx communities we serve,” said Davon Russell, WHEDco President.
