Club Insider

Life Fitness Launches Beta Media Offering

Posted: October 10, 2018 in Suppliers

Life FitnessLife Fitness

ROSEMONT, IL – Life Fitness, a global leader in commercial fitness equipment, announced the beta introduction of Halo Media, a new addition to the Halo digital ecosystem. This new solution will leverage its large installed base of cardio equipment to efficiently deliver various forms of innovative content.

The first beta offering is Halo Media-Sponsored Content. This offering, which creates an entirely new business model for fitness facilities, turns compatible connected Life Fitness cardio equipment into sources of additional revenue by displaying customized sponsored content to exercisers during their workouts.

“We are the platform that connects the world to fitness, and we continue to drive market leading innovation,” said Jaime Irick, president of Life Fitness. “Halo Media – Sponsored Content, our first beta media offering, is the next evolution in our digital journey, generating an additional means of revenue for our customers and for us.”

This solution provides a unique opportunity to offer expanded customer value for existing equipment while seamlessly displaying creative content promoting in-facility events and information, alongside the sponsored content, before, during and after workouts. In addition, the sponsored content can be tailored to club owners and exercisers, provide product discount codes, allow click-throughs, and more.

Anytime Fitness, the world’s largest and fastest-growing co-ed fitness club chain, has signed on to launch the beta offering of Halo Media-Sponsored Content, prior to its full commercial release in the 1H of 2019.

“We are excited to partner with Life Fitness for the beta launch of Halo Media – Sponsored Content,” said Chuck Runyon, CEO and co-founder of Anytime Fitness. “It is user friendly and offers an enhanced experience to our members, while it will simultaneously generate more revenue for our franchisees and in turn, Anytime Fitness.”

With over 1 million cardio units in operation globally and an estimated 20 billion minutes of workouts per year, Life Fitness continues to expand its console connectivity. Currently an ever increasing number of clubs and fitness facilities across the United States are registering with Life Fitness’ inaugural Halo – Fitness Cloud. This pool of connected customers will be able to leverage the Halo Media – Sponsored Content offering, after the beta launch. In addition, this opportunity will be used to further define key metrics for the full commercial launch, including Average Revenue Per Unit (ARPU) estimates.

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