Life Fitness and Smart Fit Celebrate Partnership to Equip 450 Gyms in Three Years
Posted: May 20, 2019 in Suppliers
SAO PAULO, BRAZIL – Life Fitness will equip 450 Smart Fit gyms in the region by the end of 2021. With more than 600 units distributed in Brazil, Mexico, Chile, Dominican Republic, Peru, Colombia, Argentina and Ecuador, Smart Fit grew 34% last year, reaching 2 million customers.
For the next three years, the company’s goal is to continue to grow in the region. Among the plans is the purchase of equipment for 600 units, between new facilities and refresh. “In order to continue to grow strongly, we needed a solid and robust company to be our partner in almost every unit of this Latam expansion. With Life Fitness, we have achieved the reliability to go through this process and fulfill our purpose of fitness’ democratization on high standards,” says Thiago Somera, Infrastructure director of the Bio Ritmo Group, of which the Smart Fit network is part.
“Smart Fit is one of our most important customers worldwide and I am sure that both sides will continue to put our best efforts to make this agreement an enduring and evolving partnership,” said Joel Pigott, vice president of Life Fitness for North and Latin America.
Considered as key accounts, the major fitness networks, such as Smart Fit, has a relevant representation on Life Fitness’ revenue. “It is a milestone in our partnership and we are delighted to be part of Bio Ritmo/Smart Fit group expansion, with great impact in the fitness industry in the entire Latin America,” says Pedro Goyn, general director of Life Fitness for Latin America.