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EGYM and Kolter Homes Partner to Bring Innovative Smart Fitness Technology to Cresswind 55+ Communities

Posted: September 24, 2020 in Suppliers


BOULDER, CO – EGYM, a global fitness technology leader, and Kolter Homes, a leader in developing next-generation, highly-amenitized, master-planned active adult communities, have announced a strategic partnership to integrate EGYM’s intelligent hardware and software solutions throughout Kolter’s upcoming Cresswind 55+ communities. Built to make fitness more accessible for all, EGYM’s Smart Strength training equipment and digital platform will allow Cresswind residents to take control of their fitness, and ultimately, improve their overall wellbeing.

EGYM aims to make the gym work for everyone, and this focus firmly supports Kolter Homes’ mission to establish and foster active adult communities that help residents “Live Better, Longer.” This partnership provides digital resident onboarding, engagement, motivation, and progress tracking, and in turn supports and empowers Cresswind residents with personalized and real-time fitness training. EGYM’s comprehensive Smart Strength training solution will be integrated into new Cresswind clubhouse fitness centers in Florida, Georgia and the Carolinas.

“EGYM strives to make the world fit for life, one body at a time. We are committed to improving the quality of life for all ages and fitness levels,” said Frank Arant, Director of Active Aging at EGYM. “It is an honor to partner with an industry innovator like Kolter Homes to provide solutions for all of their Cresswind Communities and, ultimately, enabling their residents to live better, longer.”

“Our residents want more than programs, they want solutions,” commented John Manrique, SVP of Marketing at Kolter Homes. “We’re excited about what EGYM’s Smart Strength training equipment and platform offers as a straightforward, fun fitness solution that everyone can benefit from in as little as 20 minutes, twice a week.”

Robert Rademacher, President of Kolter Homes adds, “our residents value fitness, and EGYM provides a connected, personalized experience to help them achieve their fitness goals and lead healthier lives.”

Together, EGYM and Kolter Homes, remain focused on providing communities that foster healthy, active lifestyles for residents. EGYM empowers communities to deliver a comprehensive experience through its Smart Strength machines and integrations with over 100 industry providers, such as Precor, Matrix, Life Fitness, Apple Health, Fitbit, Garmin, InBody, and Polar. This first-of-its-kind partnership will deliver long-term value to residents and allow them to enhance their quality of life through fitness.

Frank notes, “we aim to optimize everyone’s fitness journey and believe this partnership will provide a holistic wellness offering that will promote a healthier lifestyle for Cresswind’s residents.”

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