Health and Fitness Club Industry News: Suppliers
Sunday, September 26th, 2021
American Council on Exercise Names Sarah Beavins VP of Sales and Marketing
Posted: September 17, 2021 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) has promoted Sarah Beavins to the role of Vice President of Sales and Marketing. Beavins has more than two decades of marketing experience in higher education, nonprofit and advertising agencies. As the Vice President of Marketing, Beavins will oversee and drive ACE’s marketing of certification and education products and sales teams. She will be responsible for the global oversight of marketing strategy development, planning and management of the marketing function, market research, competitive analysis and sales support. Read More...
Mayfair Equity Partners Invests in EGYM
Posted: September 17, 2021 in Suppliers
MUNICH, GERMANY - EGYM, a leading global fitness technology developer, has received $41 million in a Series E financing round from Mayfair Equity Partners, a leading tech and consumer growth investor. Following the investment, Mayfair Equity Partners will own a minority stake, along with existing investors HPE Growth, Highland Capital Europe, Kreos and others. Additional financial details have not been disclosed. Read More...
USPTA Teams Up with String Ping for Multi-Year Partnership to Share the First Tennis Text Marketing Service Designed to Help Tennis Clubs, Retailers, Pros and Stringers Communicate Directly with Customers
Posted: September 17, 2021 in Suppliers
LAKE NONA, FL - The United States Professional Tennis Association (USPTA), a global leader in tennis-teacher certification and professional development, has signed a multi-year partnership with String Ping. As part of the agreement, the USPTA and String Ping will work together to introduce the first tennis texting and marketing service featuring a suite of communication tools that enable USPTA members to share messages and branding using SMS, MMS or voice broadcasting. Read More...
Significant Changes to ACSM’s Guidelines for Exercise Testing and Prescription
Posted: September 16, 2021 in Suppliers
INDIANAPOLIS, IN - ACSM's flagship publication, ACSM's Guideline's for Exercise Testing and Prescription, has been a key educational and practical resource for fitness professionals and students since it's original publication. With the publication of each new edition, the information is updated to reflect the most current scientifically based standards in exercise. To help guide the reader to the most significant updates in the latest, 11th edition, ACSM provides the following documents... Read More...
Mindbody Announces Third Annual BOLD Partner Award Winners
Posted: September 15, 2021 in Suppliers
SAN LUIS OBISPO, CA - Mindbody, a leading experience technology platform for the wellness industry, announced that the company has selected the recipients of the Third Annual BOLD Partner Awards. Presented annually at BOLD, the Mindbody Conference, the BOLD Partner Awards are awarded to the Company’s partners for their excellence across several distinct categories, including growth, innovation and overall success in the partner ecosystem. Each year, BOLD brings together business owners, practitioners and experts from across the wellness services industry for the biggest event in wellness and beauty. Read More...
National Academy of Sports Medicine Launches New Courses to Help Fitness Professionals Build Successful Careers in a Virtual World
Posted: September 15, 2021 in Suppliers
GILBERT, AZ - The National Academy of Sports Medicine (NASM), a world leader in fitness certifications, has launched two new courses to help expand career opportunities for fitness professionals. NASM’s new Social Media Fitness Influencer program provides expert guidance on how to leverage the latest tactics and strategies to build a strong and loyal following online. Additionally, with more people looking for ways to integrate exercise into their daily lives, NASM’s new Home Gym Design Specialization enables learners to design safe and effective in-home gyms on any budget. Both programs are designed to address the unique and evolving needs of today’s fitness professionals and enthusiasts. Read More...
Ecore Names Clarence Porch Director of Sales for New Business Division
Posted: September 13, 2021 in Suppliers
LANCASTER, PA - Ecore, a company that transforms reclaimed materials into performance products that make people’s lives better, announces the hiring of Clarence Porch as Director of Sales, Strategic Accounts. Bringing more than 20 years of leadership and sales experience to Ecore, Porch possesses an extensive background in the healthcare, senior living, education and commercial flooring segments. Read More...
NSCA Foundation Announces The Hammer Strength – Life Fitness Equipment Grant For Junior and Community Colleges
Posted: September 13, 2021 in Suppliers
COLORADO SPRINGS, CO - The National Strength & Conditioning Association Foundation is proud to partner with Hammer Strength - Life Fitness to launch a new grant that will help junior and community colleges enhance their training facilities. The Hammer Strength - Life Fitness Equipment Grant will be awarded annually to an eligible institution that seeks to expand training opportunities for their enrollees and staff. The grant will provide up to $10,000 of new fitness equipment. Read More...
USTA Foundation Awards $60,000 in Scholarships to Youth Players
Posted: September 10, 2021 in Suppliers
WHITE PLAINS, N.Y. - The USTA Foundation, the charitable arm of the USTA, has announced that Ivy Wilson of Jenks, Oklahoma, and Leena Bennetto of Vernon, British Columbia, have been named the 2021 Novo Nordisk Donnelly Scholarship national recipients, each receiving a $10,000 scholarship administered by the USTA Foundation. Wilson and Bennetto received their awards from Billie Jean King on September 2 when they joined the sports icon for a day of tennis at the U.S. Open. In 2021, the USTA Foundation will award a total of $60,000 in Novo Nordisk Donnelly Scholarship funds. Read More...
World Gym Partners with Myzone as its Official Wearable Technology Provider
Posted: September 9, 2021 in Chains, Suppliers
LOS ANGELES, CA - World Gym and Myzone announce a partnership where Myzone will be World Gym's official wearable technology provider. Using Myzone’s heart rate monitors and digital platforms, the World Gym community now has unlimited access to host challenges for members using technology that adapts to any ability and levels the playing field. Member challenges are just one way that Myzone helps to boost member retention and creates a more engaging experience for athletes. Read More...
Matrix Fitness USA Introduces a New Immersive Cycling Experience on the Cardio Floor
Posted: September 9, 2021 in Suppliers
COTTAGE GROVE, WI - Matrix Fitness, one of the world’s fastest-growing commercial fitness brands, introduced their Virtual Training Cycle, an immersive training experience that delivers exclusive programs, streaming of music, movies and shows and access to instructor-led content on the cardio floor. Fitness facility owners and managers will be able to get their first look at the Virtual Training Cycle at the 2021 IHRSA trade show in Dallas, Texas, October 13 - 15, 2021. Read More...
Mindbody Recognizes WellBiz Brands, Inc. with 2021 Industry Icon Award
Posted: September 8, 2021 in Suppliers
SAN LUIS OBISPO, CA - Mindbody, a leading experience technology platform for the wellness industry, announced that the company has awarded WellBiz Brands, Inc. ("WellBiz Brands") with the 2021 Industry Icon Award. The award, presented annually at Mindbody's BOLD conference, is given to an enterprise customer that has differentiated themselves from other businesses and made a profound, lasting impact on the wellness industry. Read More...
Five Reasons to Attend the Club Industry Executive Summit
Posted: September 7, 2021 in Suppliers
Register today for the Club Industry Executive Summit, scheduled for November 8 - 10, 2021, at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. The Club Industry Executive Summit is an in-person conference focused on what’s most important: Building a strong business. Register with promo code LABOR21* and receive $50 off the lowest rate of $475! Here's five reasons to attend the Club Industry Executive Summit... Read More...
Life Fitness Hires Matt Smith as New Vice President of Marketing
Posted: September 7, 2021 in Suppliers
FRANKLIN PARK, IL - In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing. In his new role, Smith will be responsible for leading the company’s global marketing strategy and will join the Life Fitness executive leadership team. Read More...
Industry Veteran Lu Rasmussen Joins Matrix Fitness US
Posted: September 1, 2021 in Suppliers
COTTAGE GROVE, WI - Matrix Fitness, one of the world’s fastest-growing commercial fitness brands, has announced that Lu Rasmussen, a fitness industry veteran with more than 20 years of experience in successfully implementing and managing leasing and customer finance solutions, has joined its U.S. team as the Director of Leasing. In this new role, Rasmussen will work closely with the U.S. commercial sales team and lending partners to support its customers and company growth initiatives. Read More...
GymSales Announces Advanced Fitness CRM Features at the Mindbody BOLD Conference
Posted: September 1, 2021 in Suppliers
SAN DIEGO, CA - GymSales Powered by ABC, the all-in-one gym lead management solution, announced a host of new fitness CRM features to its platform at this year’s Mindbody Bold user conference. As the industry meets the challenge of attracting new and returning members post-pandemic, this latest release aims to further personalize prospect and member communications for studios and gyms. Key new features include robust people filters for targeted email campaigns, lead re-engagement, an enhanced email builder and secondary sales, a critical element for member retention and lifetime value. Read More...
Spartan and Myzone Set to Reward Every Effort as Communities Take Part in Unforgettable Experiences
Posted: September 1, 2021 in Suppliers
BOSTON, MA - Spartan and Myzone have joined forces in an exclusive three-year partnership to bring more transformational experiences to more people, rewarding effort rather than ability alone. The announcement of Myzone as Spartan’s official heart rate monitor partner encompasses multiple sport and wellness brands across EMEA including Spartan Obstacle Course Race, Spartan Trail, Tough Mudder, DEKA FIT and the La Ruta mountain biking races. Everyone has to put effort in if they want to achieve something. Together, Spartan and Myzone create a welcoming space in and out of the gym for an ever-expanding community to push their limits and have every effort rewarded. Read More...
USTA Foundation’s 2021 Gala Raises Record-Breaking $2 Million
Posted: September 1, 2021 in Suppliers
FLUSHING, N.Y. - The USTA Foundation, the charitable arm of the United States Tennis Association Incorporated (USTA), has announced it raised more than $2 million during its 2021 gala, a record-breaking night, after surpassing the $1.4 million raised in 2018. The gala was hosted during the U.S. Open's opening night at the USTA Billie Jean King National Tennis Center and was co-chaired by sports broadcaster Bill Macatee and Tatiana Cancro of Jersey Mike’s. Read More...
Intelivideo Named by Inc. Magazine as One of America’s Fastest-growing Private Companies
Posted: August 25, 2021 in Suppliers
BROOMFIELD, CO - Intelivideo, a video on demand (VOD), livestreaming and digital technology platform for the fitness, health and wellness industry, announced its ranking in the top 1,000 of the 2021 Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Read More...
Wellbeats Partners with Healbright to Bundle Mental and Physical Wellness Programs
Posted: August 25, 2021 in Suppliers
HANOVER, MA - Wellbeats, a national leader in on-demand, virtual wellness for workplace wellbeing programs, announces that it has partnered with mental wellness provider Healbright to bundle Healbright’s innovative mental wellness programming into the Wellbeats library of more than 800 fitness, mindfulness and nutrition classes. Read More...
