SCW Fitness Education and IHRSA Announce Strategic Partnership
DEERFIELD, IL and BOSTON, MA – CW Fitness Education, a leading provider of continuing education for fitness professionals, and IHRSA, the global health and fitness association, announce a strategic partnership for 2021. Through this strategic partnership, SCW Fitness aims to expand the business, leadership, and management skill sets of business owners and managers through educational offerings at the Health and Fitness Business Summits (HFBS) at the upcoming 2021 Midwest MANIA, Dallas MANIA and Boston MANIA Fitness Conventions.
Through the exchange of knowledge and expertise, this partnership will strengthen professional relationships to benefit the entire fitness industry. In addition, the SCW community will learn about the many benefits of IHRSA membership for their businesses and career development while supporting important industry initiatives such as the passage of the GYMS Act in Congress and efforts to provide financial incentives for physical activity.
“SCW is thrilled to be partnering with IHRSA and building a solid relationship with the world’s largest leading health club organization,” announced Sara Kooperman, CEO of SCW Fitness Education. “Combining our two powerhouse fitness companies provides resources and education for exercise and wellness professionals globally, which is the silver lining needed after the stresses caused from a terrible pandemic year.”
“IHRSA and SCW have been working closely for the past year on many important initiatives to help the fitness industry navigate the many challenges relating to the pandemic,” added Brent Darden, IHRSA’s interim president and CEO. “This agreement builds on our strong relationship and will enable IHRSA to educate the SCW community about the many benefits of the new IHRSA membership for studio owners and fitness professionals. The timing could not have been better as we have recently announced our new membership offerings, which can be found at ihrsa.org/membership. We are also looking forward to working with Sara and the whole SCW team on the three SCW Mania events this fall.“
The Health and Fitness Business Summit is a unique business track offered at each of SCW’s seven, regional MANIA Conferences. HFBS sessions are specifically geared toward addressing the concerns of owners, managers, and directors, of both nonprofit and for-profit facilities, with sessions exclusively dedicated to marketing, technology, trends, sales retention, programming, finance, and leadership. IHRSA provides an international showcase of education and SCW is proud to be named the regional partner, reaching facilities that might be unable to travel to international events at this time.