IHRSA Announces New Partnership With Fitness & Allied Healthcare Professionals Organization, MedFit Education Foundation and MedFit Network
Posted: May 17, 2021 in IHRSA
IHRSA: Success By Association
BOSTON, MA and COSTA MESA, CA— – IHRSA, a world-leading authority on the commercial health club industry, with the mission to grow, promote and protect the health and fitness industry, has formed a strategic partnership with the MedFit Education Foundation, dedicated to facilitating education and empowering professionals to work with those with medical conditions, chronic disease, disabilities and women’s health issues.
The partnership will provide medically-based fitness education training for IHRSA’s upcoming 40th Anniversary IHRSA International Convention & Trade Show (IHRSA 2021) in Dallas, TX.
This strategic alliance will also allow IHRSA’s professional members to gain access to over 30 medical fitness specialist courses via MedFit Classroom, as well as an opportunity to promote themselves to the public via an international online directory of professionals with experience in condition-specific prevention, treatment, and rehabilitation via the MedFit Network.
“MedFit’s lead positioning in the emerging medical fitness space has been very impressive,” said IHRSA Interim President and CEO Brent Darden. “Our mutual organizations embrace the transformation of fitness and wellness for leading the world to a healthier lifestyle. This is an opportunity for the fitness industry to uplevel their education and services to be on the frontline of healthcare and position themselves as essential.”
MedFit Founder Lisa Dougherty said, “Chronic illnesses, and the health risk behaviors that cause them, account for the majority of healthcare costs today worldwide. There is a huge opportunity for clubs to expand their offerings and serve as pivotal players to the largest, fastest-growing demographics in the U.S. (world) and make an impact in our world’s healthcare system.”
Dougherty was selected as a finalist for the White House Champions of Change in 2016, recognizing individuals and businesses doing extraordinary things to empower and inspire members of their communities.