Xponential Fitness Brands Expand to Mexico and Japan
Posted: November 6, 2024 in Chains
Xponential Fitness
SAN DIEGO, CA – Xponential Fitness, a global franchisor of boutique health and wellness brands, continues expanding internationally. The company announces plans to bring three of its popular fitness concepts, Pure Barre, Club Pilates, and Rumble Boxing, to Mexico and Japan, respectively. These moves mark important milestones for both brands and highlight Xponential’s strategy of supporting established franchisees who have already launched several locations.
Pure Barre, the largest barre fitness brand, is set to open its first location in Mexico City in the first quarter of 2025. This expansion will be Pure Barre’s second entrance into the international market, following its planned debut in Japan later this year.
Bob Kaufman, president of international at Xponential Fitness, expressed enthusiasm about the company’s global push across multiple brands. “Mexico is a major emerging market for boutique fitness, and we believe Pure Barre’s pioneering barre method and industry-leading offering has a bright future there,” he said in a statement.
Following a master franchise agreement with Riser Fitness, Club Pilates will expand into Mexico via at least 65 studios the group have committed to open over the next ten years. Speaking about the Club Pilates expansion, Kaufman remarked, “The Riser Fitness team are best-in-class operators of Club Pilates in the U.S., and we are excited to team up with them on introducing our much-loved Pilates experience to consumers in Mexico,” Kaufman said.
Meanwhile, Rumble Boxing, known for its boxing-inspired group fitness classes, has just opened its first studio in Japan. This expansion into Asia is a crucial step for the brand, which has already established a presence in the U.S. as well as Australia, The Dominican Republic, Mexico, and Kuwait.
Regarding Rumble Boxing’s expansion, Kaufman added, “We are very excited to see Wellness X Asia open their first Rumble Boxing location in Japan. Their proven ability to develop Club Pilates demonstrates their expertise and dedication to the fitness market.”
