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Xponential Fitness Brands and Los Angeles Rams Launch “Inside the Studio” Cheerleader Series

Posted: January 18, 2024 in Chains

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IRVINE, CA – Xponential Fitness, the largest global franchisor of health and wellness brands, and The Los Angeles Rams will unveil a social video series titled “Inside the Studio,” aligning the Los Angeles Rams Cheerleaders with Xponential brand studios. As the proud fitness partner of the Los Angeles Rams, Xponential Fitness will bring its diverse portfolio of premium fitness concepts to the team’s fanbase.

This series showcases the Rams Cheerleaders visiting each Xponential brand studios, offering an exclusive inside look into their fitness routines and activities to inspire a healthy start to the year.

“We’re excited to launch ‘Inside the Studio,’ welcoming the Rams Cheerleaders to experience our studios,” said Danyal Ali, Chief Marketing Technology Officer of Xponential Fitness. “This collaboration provides an opportunity to expose NFL fans to the transformative power of fitness in the new year, fostering a deeper connection between sports enthusiasm and a commitment to holistic wellness.”

Xponential brands include Club Pilates, Pure Barre, StretchLab, CycleBar, YogaSix, Row House, Rumble Boxing, Stride Fitness, BFT, and AKT.

“Our Cheerleaders continue to inspire us, not only for the impact they make giving back across the Los Angeles Community, but also for their incredible athleticism that we see on display every gameday and beyond,” said Jennifer Prince, Los Angeles Rams Chief Commercial Officer. “We’re thrilled to work with our partner Xponential Fitness and our amazing Cheerleaders to spotlight the importance of fitness through this fun social media content series.”

The collaboration between Xponential and the Los Angeles Rams signifies a shared commitment to community involvement, fitness, and celebration. Follow @laramscheer and each Xponential brand’s Instagram account to follow the Rams Cheerleaders as they share their exclusive journeys, and stay tuned for updates on future events as part of the Cheerleader Series.

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